After a digital marketing agency in the Philippines or elsewhere creates your website, the next step is to fill it with content that is relevant to the needs of your audience. There’s only one way to do it – blogging! However, managing a blog isn’t a walk in the park. […]

What’s great about utilizing the potential of SEO in business is it’s marketing features. Search engines adapt to the needs of the users as customers start to cower for information. Hence, search engine algorithms prioritize the quality of content. Word count, unique title and image alt tags, and keyword relevance […]

Link building is still an effective tactic in digital marketing. However, it doesn’t stand alone. The release and continuous update of Penguin algorithm (now a part of the core algorithms) push link builders and webmasters to optimize their sites through other methods besides link building. Hence, the SEO community shifts […]

The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

The second link building strategy for 2018 is broken link building. Broken link (invalid link) building is another white hat method that effectively forms a relationship with other webmasters or website owners. The process is similar to guest blogging. Instead of reaching out to bloggers and webmasters to pitch a […]

Mobile apps aren’t just to fill our phones or eat the memory space. We need one because you want to accomplish one of the many tasks that must get done. Sometimes, you just need one to make life comfortable and hassle-free. The year 2018 looks bright and positive the tech […]

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

Last year, Google made rounds of change to their search algorithm. It first targeted rolling penalties for interstitials and pop-ups affecting mobile user-experience. It sent a warning on the update five months in advance, but confirmation happened on January 10. Consequently, an update occurred on February 6. It launched Google […]

If you have the skills and write on a regular basis, you are a writer. Whether it’s on paper or published online, writing is becoming a hot commodity. It’s especially true in the online scene. They need something to think about while their eyes are on the screen. If you […]

Social media is useful for directing visitors to your site. Though it doesn’t contribute to site rankings, it is useful for engagement, which paves the way to increase organic traffic. Hence, producing evergreen content must be part of your SMM strategy. One way to boost traffic and integrate the benefits […]