Content Marketing

SEO Techniques: Image Optimization

SEO Techniques: Image Optimization

Another useful yet overlooked SEO technique is optimizing the site’s images. Targeting images can bring traffic from image search which does is great for the rankings of a site. Moreover, images bring life to articles and long texts. They provide a break from paragraphs and make the content easy to […]

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Text Message Marketing vs. E-mail Marketing

Text Message Marketing vs. E-mail Marketing

Text messaging is a communication tool and has a 99.9% open rate. Once a phone user gets an SMS or MMS, the first impulse is to check its contents. According to Tatango, the text messaging landscape has not changed in twenty years. Unfortunately, it’s not a priority for some businesses […]

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Visuals – The Most Powerful and Shareable Content for 2018

Visuals – The Most Powerful and Shareable Content for 2018

There was a breakout of a type of written content during 2014. Bloggers and writers of all kinds were raving about listicles. There were lists on every platform. Simple blogs, global news portals, and even an online marketing agency here and there were eating up the content trend to drive […]

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1 commentApril 11, 2018 at 10:58 amContent Marketing

Successful Blogging: Tips on Streamlining Blogging Workflow

Successful Blogging: Tips on Streamlining Blogging Workflow

After a digital marketing agency in the Philippines or elsewhere creates your website, the next step is to fill it with content that is relevant to the needs of your audience. There’s only one way to do it – blogging! However, managing a blog isn’t a walk in the park. […]

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Using Visuals to Leverage Content Marketing for SEO

Using Visuals to Leverage Content Marketing for SEO

What’s great about utilizing the potential of SEO in business is it’s marketing features. Search engines adapt to the needs of the users as customers start to cower for information. Hence, search engine algorithms prioritize the quality of content. Word count, unique title and image alt tags, and keyword relevance […]

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0 commentsMarch 23, 2018 at 5:16 amContent Marketing

Link Building: Dissecting Tactics That Work – Part 3

Link Building: Dissecting Tactics That Work – Part 3

Link building is still an effective tactic in digital marketing. However, it doesn’t stand alone. The release and continuous update of Penguin algorithm (now a part of the core algorithms) push link builders and webmasters to optimize their sites through other methods besides link building. Hence, the SEO community shifts […]

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Link Building: Dissecting Tactics That Work – Part 2

Link Building: Dissecting Tactics That Work – Part 2

The second link building strategy for 2018 is broken link building. Broken link (invalid link) building is another white hat method that effectively forms a relationship with other webmasters or website owners. The process is similar to guest blogging. Instead of reaching out to bloggers and webmasters to pitch a […]

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5 Blogs on Digital Marketing To Bookmark This 2018

5 Blogs on Digital Marketing To Bookmark This 2018

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

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A Writer Becomes a Marketer: Digital Engagement in the 21st Century

A Writer Becomes a Marketer: Digital Engagement in the 21st Century

If you have the skills and write on a regular basis, you are a writer. Whether it’s on paper or published online, writing is becoming a hot commodity. It’s especially true in the online scene. They need something to think about while their eyes are on the screen. If you […]

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Increase Organic Traffic by Recycling Posts

Increase Organic Traffic by Recycling Posts

Social media is useful for directing visitors to your site. Though it doesn’t contribute to site rankings, it is useful for engagement, which paves the way to increase organic traffic. Hence, producing evergreen content must be part of your SMM strategy. One way to boost traffic and integrate the benefits […]

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