Another useful yet overlooked SEO technique is optimizing the site’s images. Targeting images can bring traffic from image search which does is great for the rankings of a site. Moreover, images bring life to articles and long texts. They provide a break from paragraphs and make the content easy to […]

The Internet is your best bet to cast a wide net and target a new audience. A brick-and-mortar store can become a hit using the right words. When its website focuses the right keywords and implements various SEO strategies, it will no doubt be part of the first page of […]

Search engine optimization doesn’t always mean expenses. If your business or small shop runs on limited a small profit, there are free ways to SEO your brick and mortar business. You can highly benefit from local SEO even without an Internet marketing agency. SEO is free with the right tools […]

Yoast SEO is a convenient tool for optimizing the most powerful content management system (CMS) of today, WordPress. It’s a plugin guiding both beginners and advanced webmasters and blogger in optimizing their site. It comes with several features covering the best practices of SEO and digital agency Philippines. Utilizing it […]

After a digital marketing agency in the Philippines or elsewhere creates your website, the next step is to fill it with content that is relevant to the needs of your audience. There’s only one way to do it – blogging! However, managing a blog isn’t a walk in the park. […]

Link building is still an effective tactic in digital marketing. However, it doesn’t stand alone. The release and continuous update of Penguin algorithm (now a part of the core algorithms) push link builders and webmasters to optimize their sites through other methods besides link building. Hence, the SEO community shifts […]

The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

The second link building strategy for 2018 is broken link building. Broken link (invalid link) building is another white hat method that effectively forms a relationship with other webmasters or website owners. The process is similar to guest blogging. Instead of reaching out to bloggers and webmasters to pitch a […]

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

Last year, Google made rounds of change to their search algorithm. It first targeted rolling penalties for interstitials and pop-ups affecting mobile user-experience. It sent a warning on the update five months in advance, but confirmation happened on January 10. Consequently, an update occurred on February 6. It launched Google […]