INTERNET MARKETING NEWS PHILIPPINES

Focusing on Two Most Commonly Overlooked Areas of PPC – Writing Ad Copies and Creating Landing Pages

Focusing on Two Most Commonly Overlooked Areas of PPC – Writing Ad Copies and Creating Landing Pages

Ask any digital agency Philippines and each will tell you that ad copies and landing pages are critical components of a pay-per-click (PPC) strategy. However, not all agencies are exerting the optimal effort in understanding them. What more when it comes to creating them? Here are some tips on how […]

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0 commentsNovember 5, 2014 at 8:04 amPaid Search (PPC) Search Marketing

Revisiting the SEO Basics – It’s Always Worth It!

Revisiting the SEO Basics – It’s Always Worth It!

There are instances when even those who work at SEO consulting services get confused due to the overwhelming changes in algorithms that often shake the very foundation of search engine optimization (SEO). Nonetheless, it is always advisable to go back to the roots of SEO itself once the road gets […]

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0 commentsNovember 5, 2014 at 7:19 amSearch Marketing SEO

Content Marketing – Measuring Beyond, Leads, Conversions and Sales

Content Marketing – Measuring Beyond, Leads, Conversions and Sales

Surely, content marketing has immense benefits – both tangible and intangible. As with other performance metrics, measuring the tangible benefits is easier. However, ask any SEO company and not one will said that this cannot be said for intangible benefits no matter how apparent these intangible benefits are. Here are […]

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0 commentsNovember 4, 2014 at 7:06 amContent Marketing Search Marketing

Content Creation and the 5 Ws and 1 H

Content Creation and the 5 Ws and 1 H

Do you ever wonder why people tend to forget about the basics? Remember those times in your elementary days when your English teacher is teaching you about the 5 wives and 1 husband. You might think that these 5 Ws and 1 H are pointless. But knowing how content marketing […]

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0 commentsNovember 3, 2014 at 7:22 amContent Marketing

Increasing Social Media Reach Through Social Sharing

Increasing Social Media Reach Through Social Sharing

Every digital marketing agency Philippines will naturally want to increase their client’s content’s reach particularly on social media. This is a serious feat though. The secret to social media success lies in the utilization of a well-balanced approach. Distributing content will never be enough. Here are some of the important […]

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Paid Social Media – Preparing for the Future

Paid Social Media – Preparing for the Future

Some people said that organic social media is still the better way to go. However, there are experts who claim that paid social media cannot be ignored particularly for a holistic social media marketing (SMM) and search engine optimization (SEO) Manila campaign. If paid social media is the future, how […]

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The Best Mobile Apps and Tools for the Marketers and Non-Marketers

The Best Mobile Apps and Tools for the Marketers and Non-Marketers

Managing Your Social Media Has Never Been This Easy!   Everyone seems on the go nowadays. Is there a way to still be productive even when you are away from your work desk? Thanks to apps and tools, YES, there are many ways to wring productivity while outside. These apps […]

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0 commentsOctober 29, 2014 at 3:08 amSocial Media Marketing

The 3 (+1) Dominant Personas in SEO Philippines – Which One Are You?

The 3 (+1) Dominant Personas in SEO Philippines – Which One Are You?

Search Engine Land introduced three SEO personas. Indeed, SEO Philippines is no longer confined on the world of techie. Everyone can do SEO although not all can do it in the most effective manner. Here are the three personas that are translated into a self-assessment. Nonetheless, another persona is added. […]

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Optimizing Image Files for Better SEO

Optimizing Image Files for Better SEO

Do you ever wonder how images actually contribute to the success of your SEO Philippines strategy? More specifically, do you wonder which image file type is the most suitable for optimization purposes? And what about those file names and alt texts? Should they be on each image on the site? […]

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0 commentsOctober 23, 2014 at 2:22 amContent Marketing Search Marketing SEO

Increasing Your Customer Acquisition Program’s Profitability

Increasing Your Customer Acquisition Program’s Profitability

Imagine you have a boutique. Imagine you can pinpoint who among the passersby are more likely to enter your boutique. Imagine you can identify who among them are more likely to buy a dress from you. Now, imagine that you can do just that on Google AdWords. Ask any online […]

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0 commentsOctober 16, 2014 at 5:45 amInternet Marketing Statistics