Post Tagged with: "digital marketing"

Using Visuals to Leverage Content Marketing for SEO

Using Visuals to Leverage Content Marketing for SEO

What’s great about utilizing the potential of SEO in business is it’s marketing features. Search engines adapt to the needs of the users as customers start to cower for information. Hence, search engine algorithms prioritize the quality of content. Word count, unique title and image alt tags, and keyword relevance […]

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0 commentsMarch 23, 2018 at 5:16 amContent Marketing

Link Building: Dissecting Tactics That Work – Part 3

Link Building: Dissecting Tactics That Work – Part 3

Link building is still an effective tactic in digital marketing. However, it doesn’t stand alone. The release and continuous update of Penguin algorithm (now a part of the core algorithms) push link builders and webmasters to optimize their sites through other methods besides link building. Hence, the SEO community shifts […]

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Data-Driven Decisions: Using Click-Through-Rate to Maximize Conversion

Data-Driven Decisions: Using Click-Through-Rate to Maximize Conversion

The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

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5 Blogs on Digital Marketing To Bookmark This 2018

5 Blogs on Digital Marketing To Bookmark This 2018

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

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A Writer Becomes a Marketer: Digital Engagement in the 21st Century

A Writer Becomes a Marketer: Digital Engagement in the 21st Century

If you have the skills and write on a regular basis, you are a writer. Whether it’s on paper or published online, writing is becoming a hot commodity. It’s especially true in the online scene. They need something to think about while their eyes are on the screen. If you […]

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Increase Organic Traffic by Recycling Posts

Increase Organic Traffic by Recycling Posts

Social media is useful for directing visitors to your site. Though it doesn’t contribute to site rankings, it is useful for engagement, which paves the way to increase organic traffic. Hence, producing evergreen content must be part of your SMM strategy. One way to boost traffic and integrate the benefits […]

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Successful Blogging: Writing About Anything Under The Sun

Successful Blogging: Writing About Anything Under The Sun

Hearing the word “blogging” immediately directs you to the written word. A successful blog entails informative and entertaining posts that are click-worthy. It may seem simple to produce and publish content on a regular basis. Even websites who subscribe to a digital marketing agency are in danger of putting great […]

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0 commentsJanuary 25, 2018 at 3:31 amContent Marketing

SEO Techniques: Understanding Google Search Algorithms

SEO Techniques: Understanding Google Search Algorithms

It is not enough for businesses to have an online presence. They must also have in-depth online penetration. They must learn to leverage their strengths through search engine optimization (SEO) and its techniques. SEO refers to the strategies to improve the ranking of the website or webpage among search engines. […]

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0 commentsJanuary 23, 2018 at 10:14 amSearch Marketing SEO

Why Businesses Win With Mobile Apps

Why Businesses Win With Mobile Apps

Three crucial things exist for businesses to consider. These don’t include profit all the time. Instead, these involve attracting prospects to the enterprise, converting them to customers and using their consumption patterns to make them loyal to the brand. The challenge nowadays is widening the customer base especially now that […]

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0 commentsJanuary 23, 2018 at 9:56 amMobile Marketing

4 Factors that Affect the Mobile-Friendliness of Your Website

4 Factors that Affect the Mobile-Friendliness of Your Website

For those websites that are still in the process of updating their sites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. There are certain things you must […]

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0 commentsJanuary 19, 2018 at 9:28 amMobile Marketing