Post Tagged with: "google adwords"

Data-Driven Decisions: Using Click-Through-Rate to Maximize Conversion

Data-Driven Decisions: Using Click-Through-Rate to Maximize Conversion

The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

Read more ›

Search Advertising and Branding: What You Need to Know

Search Advertising and Branding: What You Need to Know

SEO Philippines is regarded as an extended marketing arm of any company, and for good reasons. For one, SEO impacts the overall branding strategy. In June 2014, Google released a study entitled ā€˜Search Ads Lift Brand Awareness,ā€™ solidifying the branding benefits of SEO. In this Digital Age, more and more […]

Read more ›
0 commentsSeptember 25, 2014 at 6:03 amPaid Search (PPC) Search Marketing SEO

Here Are Quick Ways to Do Mobile PPC!

Here Are Quick Ways to Do Mobile PPC!

Attention: Online Marketing Agencies and Brand Owners   Essentially, the ever-growing mobile environment can no longer be ignored. Such an environment gives birth to other worth-exploring sub-environments such as mobile PPC. There are still many areas that an online marketing agency must explore. Nonetheless, brand owners should also familiarize themselves […]

Read more ›