Another useful yet overlooked SEO technique is optimizing the site’s images. Targeting images can bring traffic from image search which does is great for the rankings of a site. Moreover, images bring life to articles and long texts. They provide a break from paragraphs and make the content easy to […]

Search engine optimization doesn’t always mean expenses. If your business or small shop runs on limited a small profit, there are free ways to SEO your brick and mortar business. You can highly benefit from local SEO even without an Internet marketing agency. SEO is free with the right tools […]

Yoast SEO is a convenient tool for optimizing the most powerful content management system (CMS) of today, WordPress. It’s a plugin guiding both beginners and advanced webmasters and blogger in optimizing their site. It comes with several features covering the best practices of SEO and digital agency Philippines. Utilizing it […]

What’s great about utilizing the potential of SEO in business is it’s marketing features. Search engines adapt to the needs of the users as customers start to cower for information. Hence, search engine algorithms prioritize the quality of content. Word count, unique title and image alt tags, and keyword relevance […]

Link building is still an effective tactic in digital marketing. However, it doesn’t stand alone. The release and continuous update of Penguin algorithm (now a part of the core algorithms) push link builders and webmasters to optimize their sites through other methods besides link building. Hence, the SEO community shifts […]

The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

The second link building strategy for 2018 is broken link building. Broken link (invalid link) building is another white hat method that effectively forms a relationship with other webmasters or website owners. The process is similar to guest blogging. Instead of reaching out to bloggers and webmasters to pitch a […]

Last year, Google made rounds of change to their search algorithm. It first targeted rolling penalties for interstitials and pop-ups affecting mobile user-experience. It sent a warning on the update five months in advance, but confirmation happened on January 10. Consequently, an update occurred on February 6. It launched Google […]

If you have the skills and write on a regular basis, you are a writer. Whether it’s on paper or published online, writing is becoming a hot commodity. It’s especially true in the online scene. They need something to think about while their eyes are on the screen. If you […]

Hearing the word “blogging” immediately directs you to the written word. A successful blog entails informative and entertaining posts that are click-worthy. It may seem simple to produce and publish content on a regular basis. Even websites who subscribe to a digital marketing agency are in danger of putting great […]