Social media optimization (SMO) is used for making a website or a brand visible to users. The process provides ways for the audience to connect and interact with brick-and-mortar establishments and entrepreneurs across the globe. SMO uses tactics that drive traffic to the site with the help of its social […]

Social media marketing (SMM) and social media optimization (SMO) are some of the words thrown around in digital marketing. It’s entirely different from search engine marketing (SEM) and search engine optimization (SEO) as it covers a larger playing field compared to the social media platforms. Like services of varies digital […]

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

Social media is useful for directing visitors to your site. Though it doesn’t contribute to site rankings, it is useful for engagement, which paves the way to increase organic traffic. Hence, producing evergreen content must be part of your SMM strategy. One way to boost traffic and integrate the benefits […]

  Social media plays a significant role in a marketing strategy. And for you to grow and increase your traffic, merely posting your content on social media may not be effective as you think it is. Remember, your target audience may be sophisticated over time. They know what’s new and […]

The year’s coming to an end and new trends have started to emerge including that which involves digital marketing. Experts predict gradual change in the practice as new tools and strategies are introduced so if you’re set on upping your game for the coming year, it’s vital to take a […]

The truth is – one post – just one post – can damage your reputation that took you years to build. With that, social media marketing has its own ramifications when done wrong that social media marketing company Philippines may not readily tell you. To maximize your social investments more […]

As much as marketing is concerned, social media has been one of the key role players that help a company strengthen its online presence. Not mentioning being hand-in-hand with Search Engine Optimization or having a guaranteed SEO strategy that often occurs whenever one does SEO consulting services.  Well, so much […]

In June 2014, Facebook announced two major enhancements on its advertising platform.  The enhancements aim to make re-marketing more efficient including updates in custom audiences and introduction of multiproduct ads. While the enhancements mean more for the social media marketing company Philippines, this also means better and more targeted Facebook […]