Social media marketing (SMM) and social media optimization (SMO) are some of the words thrown around in digital marketing. It’s entirely different from search engine marketing (SEM) and search engine optimization (SEO) as it covers a larger playing field compared to the social media platforms. Like services of varies digital […]

In June 2014, Facebook announced two major enhancements on its advertising platform.  The enhancements aim to make re-marketing more efficient including updates in custom audiences and introduction of multiproduct ads. While the enhancements mean more for the social media marketing company Philippines, this also means better and more targeted Facebook […]