Top 5 extensions for social media marketers

1) LastPass

The Last Password You’ll Ever Need

From the name of the extension itself, you’d know what it does. Online community managers often maintain accounts on various social media platforms. Forgetting a password or two is inevitable unless you use the same password on all your social accounts, which, on the other hand, is not advisable.

Not only that, LastPass also allows the users to generate strong passwords to replace old, weak ones. Every password logged is available on a searchable password vault. The passwords are automatically synced to the device you are using once you login to your account.

While you need not remember the password because of its auto-login feature, you can still share it with other team members. When a member leaves the team, there will be no need to change each password since you can simply remove his or her access.

2) Papier

Open a new tab and trap your best thoughts.

Social media as a community is alive and breathing you’ll never know when you will encounter a nice post that you want to reshare. However, there are specific times when you cannot just abandon or let any distraction ruin the momentum you have for the task on hand. What do you do? Papier is the answer.

Papier is a brain dump tool where you can put your thoughts regardless of how mundane they may be. The proposition is simple. Social media marketers are in front of the computer screen at least 7 hours everyday. Who knows how many thoughts run through their minds throughout the day? Did you know that a person has about 60,000 thoughts daily on average? That’s a lot.

What you do is open a new tab and just type away your thoughts. When you open a new tab, your notes will still be available. You can cross out or remove the notes or thoughts you have already accomplished or you no longer need. It also has a print option at the bottom so you may have a hard copy if you want.

3) CoSchedule

The editorial calendar for all your blog, content marketing, and social media needs.

Social marketers understand the dilemma of creating and publishing contents and sharing these on each of the networking sites. CoSchedule can help, sharing content from anywhere to your various social media accounts easily. You can schedule your Twitter shares quickly right onto the calendar. With this, you may control what you’ll be sharing and how many updates to do within the day.

Not only that, CoSchedule can also add the image you prefer right onto what you want to share. The tool pulls in blog headlines, too. Finally, you may highlight a content, open the curator tool and pull that specific content you want to share with your friends, followers, and subscribers.

CoSchedule also connects an Evernote notebook to share with your teammates so that everyone can access the notebook as well as the calendar.

4) OneTab

Save up to 95% memory and reduce tab clutter

When browsing share-worthy contents, the tendency is to open as many tabs as possible and gauge which contents should be shared and which can be disregard. The process can lead to up to fifteen or so open tabs on your browser. This slows down the computer and thereby affecting the browsing experience, and slowing you down too. OneTab can convert these tabs into a bookmark page-like list.

Once the tabs are converted into a list, you may access each item in the list by simply clicking the URL. Other options are restore all, delete all and share as web page. The extension also allows naming, locking and starring the tab.

Thus, when you are overwhelmed with too many open tabs, just click the OneTab icon on the upper right side of the browser. Chrome can save the links so they will be available when you open the browser again.

5) RiteTag

Actionable analytics, social crafting and automation tools. Right where you post. Customize the toolkit in the fly!

Social community marketers understand the necessity of using hashtags. The problem is choosing which hashtags to choose. Some uninitiated marketers end up with a hashtag overload! Unsightly, right?

With RiteTag, you can optimize the hashtags that you want to use. If you want to use your own hashtag, RiteTag will determine its shareability based on its color grading. Green tags are the best performing tags while the red ones are the least performing. However, you can also click the word right from the composer and an analytics will be displayed including, for example, the numbers of tweets, re-tweets, views, etc. RiteTag provides an analytics for each hashtag.

You can also see influencer statistics including who often use that particular hashtag. You can follow them directly from the list that RiteTag provides. Aside from that, the tool allows users to create a meme using your own photo or any photo from its library. There are click-to-add emojis, too. The best part is the extension is applicable to fourteen social media sites including Facebook, Twitter, Hootsuite, Tweetdeck, etc.

These Chrome extensions can definitely make the lives of social media marketers more convenient. Nonetheless, these are just five of them; there could be more. In the meantime, you should master and maximize how each extension can provide more value to your social media marketing campaigns. These extensions are easy to use and they are 100% free! Grab them now!

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Everyone seems on the go nowadays. Is there a way to still be productive even when you are away from your work desk? Thanks to apps and tools, YES, there are many ways to wring productivity while outside. These apps and tools present opportunities for connecting, engaging and sharing even when you are commuting and waiting. Any internet marketing agency must be in the loop, but it will help any non-marketer to know an app or two. The question now is: with the plethora of social media apps and tools out there, which ones should you use? Here’s which.

1) Buffer

According to its website, Buffer helps in managing multiple social media profiles more effectively. It works three-fold: a) scheduling content from anywhere in the web, b) collaborating with other social media team members and c) analyzing statistics regarding the performance of the posts. Today, you can now also share relevant links without leaving the app.

Buffer works ideally with Facebook, Twitter, Google+ and LinkedIn. It is considered the best alternative to Hootsuite.

2) Hootsuite

Its website claims “Hootsuite lets you do more with social media.” In fact, Hootsuite also provides engagement, listening, analytics, collaboration, security and apps.

Hootsuite can connect users with over 35 social networking sites using a single dashboard.

3) Tweetbot

Tweetbot is a full-featured Twitter application for Mac, iPad and iPhone. Tweetbot has many features including background and content fetch, media timeline, customizable tab bar, push and inline notifications and Wi-Fi streaming.

While it is only available in Twitter, no one can underestimate its capability of organizing and interacting with the user’s Twitter stream in the most productive ways for the user. The best thing about Tweetbot is its ability of separating streams as lists, channels, tweets and responses. You can also reply directly while inside the app.

4) Facebook Pages Manager

According to Facebook, the Pages Manager app lets the user manage up to 50 pages straight from a tablet or smartphone. Aside from seeing insights, the users are also able to check each page’s activities and share with the audience.

The Pages Manager is available on both iTunes and Google Play Store.

5) Flow for Instagram

Dubbed as the ‘missing iPad app for Instagram,’ Flow for Instagram aims to capture and share moments through iPad. Its features include smooth browsing, super fast loading, searching and bookmarking and discovering top tags and accounts. Flow also features crafted interactions, feeds and playbacks.

Viewing Instagram using an iPad is a bit of a pain. Flow is the iPad-specific display of feed on Instagram, making browsing, liking, commenting and following easier within the app.

6) Dropbox

The philosophy behind Dropbox is simple: Your stuff, anywhere. Users can easily put their stuffs on Dropbox and get them using any possible device. It is like working with various groups of people from a single source. Users can control whoever is going to see the files because of its private-sharing capability. Files can be restored and accessed even if your device gets damaged.

Dropbox offers Dropbox for Business with, as the site puts it, robust admin controls and dedicated support.

7) Evernote

Evernote claims that it is “a place you write free from distraction, collect information, find what you need, and present your ideas to the world.” Indeed, it is a platform for notetaking and archiving. Nonetheless, Evernote also supports image and voice capturing. On supported devices, it can also recognize handwriting.

Evernote can be accessed using a smartphone, tablet, laptop or desktop.

These are just some of the best apps and tools; there are hundreds out there. The bottom line is finding those that syncs with the nature and scope of your social media strategies and campaigns. Whichever you choose, just make sure that the app and tool can help in maximizing your resources and assets.

Image credit: Chelco.com

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