Social do’s and don’ts

Do’s

Post often

Although this greatly varies on the social platform, the goal is to be the top-of-mind brand, website or blog through the content you publish. In Facebook, you need to post twice daily on both weekdays and weekends. In Twitter, you need to tweet 14 times on weekdays and 7 times on weekends. In LinkedIn, post at least once per day on weekends, no weekends.

Share own and others’ contents

Strike a balance between publishing original and curated content. Never flood your Timeline or other people’s news feed with purely curated content. Your primary content strategy should be sharing your own content. When sharing other’s content, though, make sure that you read the entire post first to ensure that it is indeed valuable to your readers.

Share various posts

Also, don’t publish the same content and the same type of content over and over. There are many different types of share-worthy social content such as infographics, content with images, and interactive content. If you need to share a particular link within one day, space it out or else, people will think you’re a spammer. You’ll only annoy your audience and alienate them with your purpose.

Share niche-relevant posts

Be wary what you are sharing with your target market. We can only say that it’s a valuable piece of content if your audience will learn something new or find something useful from it. Definitely, this will depend on the goals of your social media marketing. It would be best to define your goals first and make it realistic as possible.

Be grateful

Let your audience know that you are serious about building a lasting relationship with them. Follow back. Comment back. Someone tagged you in a post, comment. Thank anyone who shares your post. Engage your audience through encouraging interactions. You can start conversations with asking questions or opinions. This will not only lead to relationships and goodwill but also gets your brand more exposure without forcing it.

Don’ts

Overshare

Again, learn the basics of posting frequency on each social platform you are at. Don’t share other people’s content too frequently. It will only confuse your audience as to which brand you are promoting – yours or theirs. Don’t publish an update with too many hashtags on it, too. Maintain the right balance and healthy mix of posts.

Share irrelevant information

One tendency is sharing filler content pieces just so you have something to post. No. It would be best to have a social content plan at the start of the month that you can work or build upon. In this way, you won’t struggle on what to post next.

Be inconsistent

Consistency is key when doing social media marketing. Never publish or share too many posts in one week and only a few the following week. This only ruins the expectations of your target audience. Eventually, they will disengage with your business altogether.

Solicit engagement

Never buy followers, likes, and subscriptions. These things offer no real value so it’s just a waste of marketing budget that you should’ve invested on other important things such as creating original posts. Also, numbers of shares, likes, and the likes are just vanity metrics that are punishable by Google once it confirmed that these came from link farms.

Don’t forget these basic rules. A winning social media strategy is all about value, consistency, and balance. If all else fails, let us leave you with a Think Before You Post diagram created by Hootsuite. This flowchat is not the panacea, but a great guide nevertheless when contemplating on what social posts to publish.

The post Do’s and Don’ts of Publishing on Social Media appeared first on Internet Marketing Reach.

Even you – you are doing content curation without you realizing it. Do you have a Facebook profile? Do you share posts, images, videos, infographics, etc. that you think your friends will find fun or useful? That’s content creation.
With that said, here’s what how you implement a content curation strategy.

Proper ways to curate content

1) Provide context to the curated content

2) Mix original with curated content

3) Curate only the most valuable content

4) Diversify the content topic

5) Evaluate the fit of the curated content

6) Share content on social media

7) Attribute the source of the content

1) Provide context to the curated content

Offer your views, insights, and knowledge when presenting curated content. You can do this through a commentary or quote. Do this to each piece of content you curate. Although the content is not yours, there will be a sense of ownership because of your abstraction of the said content, for instance. Also, put a call to action with each content you share.

2) Mix original with curated content

Curated content is good, but it won’t be as good if it’s purely curation. Publish original content, too. In fact, this should be your core content strategy. Otherwise, your target audience and rivals would only think of your brand as an aggregator. As such, publish custom content that’s targeted to your niche.

3) Curate only the most valuable content

It is not enough that you curate content that aligns to the goals, initiatives, and values your brand stands for. Don’t be too you-centric, sharing content that is all about you and your brand. Know what your audience needs and wants and share pieces of content that answer their common inquiries, for instance. This instills your expertise in the subject as well.

4) Diversify the content topic

There is strength in numbers, right? Thus, make sure that everyone in the company understands that they are also contributors. They can share an interesting article that they run into while exploring their news feed, for instance. It’s the internal knowledge-sharing culture that you are building here. You may also create a content hub (perhaps using a tool) where they can share the content with the curators.

5) Evaluate the fit of the curated content

Other than selecting strong content to share, there should be a fit. You don’t just share a piece of content because you find it interesting. It should resonate with your brand and your audience. Otherwise, it will be deemed irrelevant. When structuring content curation, collect as many content pieces as you can. However, when sharing a content, focus on its quality.

6) Share content on social

Speaking of sharing, a piece of content will have no value unless you share it with your people. In Facebook, for instance, you need to share twice a day, everyday of the week. Publish brand-related content on Thursdays and Fridays and save the weekends for other, but still brand- and audience-relevant content. Post on social sites that best resonates with the nature of your business. You can’t be on every and all social site.

7) Attribute the source of the content

Give credit where credit is due. Don’t pass the content as something you create originally. That would be so wrong, and a common pitfall in content curation. You share a piece of content to your audience because you find it relevant and valuable. So, you might as well credit the source of such content and let the owner know that you are using his or her content. Who knows, he or she might share the content thereby expanding the reach of the content.

You can only trust the process when your content curation process can be trusted. Do it right, and everything will fall into place. It all boils down to being selective. If you want to be perceived as the authority within your industry, you should be sharing high-quality pieces of content. You provide your audience value through the content you shared and they will think of you as their go-to source of essential information.

The post How to Curate Content Properly appeared first on Internet Marketing Reach.

Useful keyboard shortcuts

Basics

Definitely, you already know the basics although it won’t hurt if we’ll have a rundown of such.

Ctrl + c – Copy
Ctrl + v – Paste
Ctrl + x – Cut
Ctrl + b – Bold
Ctrl + i – Italics
Ctrl + u – Underline
Ctrl + a – Highlights all text
Ctrl + f – Find
Ctrl + z – Undo
Ctrl + y – Redo
Alt + Tab – Toggle between open windows
Home/End – Bring cursor to the start or end of the line
Ctrl + Home/End – Bring cursor to the start of the first word or the end of the last word in a document
Ctrl + right/left arrow – Bring cursor to the start or end of a word
Shift + right/left arrow – Highlight text one character at a time
Ctrl + Shift + right/left arrow – Highlight text one word at a time
Ctrl + Shift + Home/End – Highlight all text

Google

Moving forward, here are some keyboard shortcuts you can use when using Gmail or Google Docs. You need to turn on keyboard shortcuts first, though, in Gmail settings. After doing this, all Gmail shortcuts will be shown when you key in Shift + ?.

c – Compose an email
r – Reply to an email
s – Star an email
x – Select an email
e – Archive an email
v – Open up the labels
Ctrl + Enter – Send
Shift + u – Mark as unread
Ctrl + k – Insert a link
# – Delete

Chrome

As of April 2016, about 57.2% of all Internet users are browsing on Chrome. To make things easier for these users, here are the keyboard shortcuts to live by.

Ctrl + 1, 2, 3, 4, and so on – Bring to the first, second, third, fourth, and so on tab in the browser
Ctrl + Tab – Bring to the next tab in the browser (to the right)
Ctrl + Shift + Tab – Bring to the previous tab in the browser (to the left)
Ctrl + t – Open a new tab
Ctrl + Shift + t – Open the last opened tab
Ctrl + w – Close the current tab
Ctrl + n – Open new window
Ctrl + Shift + n – Open new incognito window
Ctrl + r – Refresh the page
Ctrl + d – Bookmark a page
Ctrl + l – Highlight the URL in the address bar
Ctrl + +/- – Zoom in or out

Facebook

For social marketers, here are some useful keyboard shortcuts.
fb.com – Direct to facebook.com

0 – Help
1 – Home
2 – Timeline
3 – Friends
4 – Inbox
5 – Notifications
6 – Settings
7 – Activity Log
8 – About
9 – Terms
j – Scroll the news feed downward
k – Scroll the news feed upward
Enter – See more of the selected story
l – Like the selected story
c – Comment on the selected story
s – Share the selected story
o – Open the attachment of the selected story
p – Post a new status
/ – Search
q – Search chat contacts
? – Open a list of all FB shortcuts

Twitter

Even Twitter has its own version of keyboard shortcuts.

g h – Go to the homepage
g p – Go to profile
g m – Go to direct messages
g c – Go to notifications
g r – Go to mentions
g u – Go to a person’s profile after typing the name of the person
n – Compose a new tweet
m – Compose a new direct message
r – Reply to a tweet
f – Favorite a tweet
t – Retweet a tweet
j – Move to the next tweet
k – Go back to the previous tweet
? – Open a list of Twitter shortcuts

Codes

And then, there are Alt codes. Here are some of the commonly used signs.

Alt + 163 – £
Alt + 128 – €
Alt + 165 – ¥
Alt + 162 – ¢
Alt + 169 – ©
Alt + 174 – ®
Alt + 153 – ™

There you have it. These are the most important keyboard shortcuts all digital marketers should know about. Being aware of these allow the marketer to boost his productivity and minimize the man-hour needed to do his responsibilities.

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When it comes to having a social media strategy, there is just one rule – post valuable content. The question now is – how will you know that the content will provide value to your readers? Unquestionably, you want high-value engagement to drive actions and conversations. This will not materialize if you don’t know which types of content actually is the most valuable to you and your readers. Here are some of them.

Content types that are of greatest value

1) Infographics

A 2014 study revealed that infographics are the most commonly shared of all types of social content. Why? Because the content is highly engaging. Also, humans are wired that way – we process what’s easiest for us. Visual information is much easier to process than contextual information. Yes, looking is much easier than reading. We also tend to read when the text is accompanied by a picture. From the name itself, infographics are downright valuable because they present useful information.

2) Content with images

Image-rich pieces of content also receive more shares than those that are purely texts. The fact remains – images are highly shareable. Actually, pictures are shared by 43% of people who get to see them. This is true for both Twitter and Facebook and perhaps, other social media sites. The value of this content is apparent in images giving context to what the users are going to read. The image guides the expectation.

3) Interactive content

Interactive content is defined as a piece of content that requires a user’s active engagement. It means that the user should act on it, not just read or watch. As a reward for the engagement, the user is provided with hyper-relevant results in real-time. Perfect examples of this content are polls, quizzes, assessments, brackets, etc. These are high value since it enables a more personalized and user-focused experience.

4) Emotionally charged content

People asserts the emotional value of a post. Hence, if it is positive, the content will be shared. Not so much, if it’s not. Content that evokes awe, laughter, amusement, and joy are shared more than content that elicits feelings of anger, empathy, surprise, and sadness. The good news is emotion is a universal language. It is highly relatable wherever you are in the world. For a truly valuable social initiatives, focus the content you publish on positive emotion.

5) List post

Another highly-shared piece of content is the list. Lists posts receive higher social traction compared to other types of content such as how-to, what, and why posts. Apart from its share-worthiness, list posts are generally skim-friendly, organized, and easy-to-read. The structure is not too rigid, too. Thus, you can go through the entire article quickly. Again, make it as informative as you can so that your readers will find it valuable and be compelled to share it with others.

So, when devising a content strategy, make sure that it includes a good mix of these types of content. To continue, we want to leave you with how to create highly shareable content pieces. These are the results of BuzzSumo’s analysis of more than 100 million articles and Buffer’s experiments You can think of these as simple rules to live by when planning your social media strategy. After all, these tactics are tried and tested and aimed to maximize your ROSI or your returns on social investments.

• List posts and infographics are more likely to be shared.

• Combine texts with visuals.

• Appeal to people’s narcissistic side.

• Inspire awe, laughter, or amusement.

• Inspire trust by being consistent.

• Publish and promote content on Tuesdays.

• Share content more than once.

• Long-form content has less competition, and more shares on average.

• Implement social metadata (e.g. Facebook preview image).

• Reach out to influencers.

• Promote the articles a week after publication.

• A/B test posts.

The post 5 Types of Social Media Content That Offers the Greatest Value appeared first on Internet Marketing Reach.

Top 5 extensions for social media marketers

1) LastPass

The Last Password You’ll Ever Need

From the name of the extension itself, you’d know what it does. Online community managers often maintain accounts on various social media platforms. Forgetting a password or two is inevitable unless you use the same password on all your social accounts, which, on the other hand, is not advisable.

Not only that, LastPass also allows the users to generate strong passwords to replace old, weak ones. Every password logged is available on a searchable password vault. The passwords are automatically synced to the device you are using once you login to your account.

While you need not remember the password because of its auto-login feature, you can still share it with other team members. When a member leaves the team, there will be no need to change each password since you can simply remove his or her access.

2) Papier

Open a new tab and trap your best thoughts.

Social media as a community is alive and breathing you’ll never know when you will encounter a nice post that you want to reshare. However, there are specific times when you cannot just abandon or let any distraction ruin the momentum you have for the task on hand. What do you do? Papier is the answer.

Papier is a brain dump tool where you can put your thoughts regardless of how mundane they may be. The proposition is simple. Social media marketers are in front of the computer screen at least 7 hours everyday. Who knows how many thoughts run through their minds throughout the day? Did you know that a person has about 60,000 thoughts daily on average? That’s a lot.

What you do is open a new tab and just type away your thoughts. When you open a new tab, your notes will still be available. You can cross out or remove the notes or thoughts you have already accomplished or you no longer need. It also has a print option at the bottom so you may have a hard copy if you want.

3) CoSchedule

The editorial calendar for all your blog, content marketing, and social media needs.

Social marketers understand the dilemma of creating and publishing contents and sharing these on each of the networking sites. CoSchedule can help, sharing content from anywhere to your various social media accounts easily. You can schedule your Twitter shares quickly right onto the calendar. With this, you may control what you’ll be sharing and how many updates to do within the day.

Not only that, CoSchedule can also add the image you prefer right onto what you want to share. The tool pulls in blog headlines, too. Finally, you may highlight a content, open the curator tool and pull that specific content you want to share with your friends, followers, and subscribers.

CoSchedule also connects an Evernote notebook to share with your teammates so that everyone can access the notebook as well as the calendar.

4) OneTab

Save up to 95% memory and reduce tab clutter

When browsing share-worthy contents, the tendency is to open as many tabs as possible and gauge which contents should be shared and which can be disregard. The process can lead to up to fifteen or so open tabs on your browser. This slows down the computer and thereby affecting the browsing experience, and slowing you down too. OneTab can convert these tabs into a bookmark page-like list.

Once the tabs are converted into a list, you may access each item in the list by simply clicking the URL. Other options are restore all, delete all and share as web page. The extension also allows naming, locking and starring the tab.

Thus, when you are overwhelmed with too many open tabs, just click the OneTab icon on the upper right side of the browser. Chrome can save the links so they will be available when you open the browser again.

5) RiteTag

Actionable analytics, social crafting and automation tools. Right where you post. Customize the toolkit in the fly!

Social community marketers understand the necessity of using hashtags. The problem is choosing which hashtags to choose. Some uninitiated marketers end up with a hashtag overload! Unsightly, right?

With RiteTag, you can optimize the hashtags that you want to use. If you want to use your own hashtag, RiteTag will determine its shareability based on its color grading. Green tags are the best performing tags while the red ones are the least performing. However, you can also click the word right from the composer and an analytics will be displayed including, for example, the numbers of tweets, re-tweets, views, etc. RiteTag provides an analytics for each hashtag.

You can also see influencer statistics including who often use that particular hashtag. You can follow them directly from the list that RiteTag provides. Aside from that, the tool allows users to create a meme using your own photo or any photo from its library. There are click-to-add emojis, too. The best part is the extension is applicable to fourteen social media sites including Facebook, Twitter, Hootsuite, Tweetdeck, etc.

These Chrome extensions can definitely make the lives of social media marketers more convenient. Nonetheless, these are just five of them; there could be more. In the meantime, you should master and maximize how each extension can provide more value to your social media marketing campaigns. These extensions are easy to use and they are 100% free! Grab them now!

The post 5 Top Google Chrome Extensions for Social Media Marketers appeared first on Internet Marketing Reach.

How to promote your mobile app

1) App indexing

Google, Apple, and Bing offer this newest technology. Now, your app can be discovered by the users just like when they search for websites. The best part is Google, for example, provides an install button across the app so it is easier for the user to download the said app. This works in two ways as well. The more installs your app has, the better it is in terms of ranking. Thus, we can consider this as a free acquisition medium.

2) App review sites

Interestingly, there are several app review sites such as AppAdvice and AppStoreApps. You can pitch to them to review your app. Better yet, look for niche app review sites. Going back to our example, there are hundreds of sales blog that features an app review on a regular basis. Through this, the website and the review itself will be more targeted.

3) App directories

There are at least a hundred of app directories in the interweb. Make good use of them by enlisting your app. Some are paid, but you may focus on the free ones initially before moving on to the paid listings. This approach is medium scale and with medium returns. The cost will be up to you.

4) Facebook groups

A plethora of niche groups in Facebook exists. Reach out to the admins of these related groups. Target those groups with thousands of members. Then again, if an app-related group doesn’t exist, you can always create your own Facebook group. Combine it with a Facebook page dedicated to the app.

5) Other social networks

Aside from Facebook, there’s a host of other social sites that cater to professionals and businesses. LinkedIn is the perfect example. You may put the app’s landing page on your profile or you can make contents to be published on the platform. LinkedIn also features groups of various niches and interests. Consider joining in these groups and encouraging them to install and rate the app.

6) StumbleUpon

An underrated search engine, StumbleUpon features a paid discovery wherein website owners, and perhaps app owners, are required to pay as low as $0.05 for each visit. Yes, you only have to pay when the landing page of your app is actually viewed by a user. Not to mention, StumbleUpon claims to have more than 25 million users that you can capitalize on.

7) Influencers

Reach out to specific people and communities that already amassed huge followings. Encourage them to try and review your app. There is no guarantee with this tactic, but it can raise awareness about your app. Then again, just one influencer who gets to give the app a shot is more than enough.

BONUS

Family, friends, colleagues, and acquaintances

Apple App and Google Play stores rank the apps based on the number of downloads and user reviews. Thus, the target is a higher number of such. Encouraging the people around you to download, explore and review the app may produce results. While the process may not lead to thousands of downloads, the result is guaranteed. Also, this process requires the lowest cost.

Bottom-line, you have to exhaust all the processes that allow your app to be seen by as many people as possible. While these are just seven of those processes, these are great places to start with your promotion.

The post 7 Ways to Promote Your Mobile App Properly appeared first on Internet Marketing Reach.

Social media outreach

What better way to promote strategic contents than doing the social media? Social media is both powerful and instrumental in getting contents right in front of the right audience at the right time and using the right device.

On Twitter:

• Share your post at least 2 times on the same day that the blog is published.
• Promote the post visually by using a related and interesting image.
• Promote the post by writing compelling teasers with each tweet.
• Shorten the URL to give space for re-tweets.
• Send a DM (direct message) to the individuals, groups or brands you mentioned on the post.
• Use appropriate hashtags. One to two hashtags is acceptable.
• Pin your tweet about the post on your profile page.

On Facebook:

• Share the post on your Facebook page on the same day that it is published.
• Attach a related image to the post.
• Share the post on your timeline, too.
• Join various relevant groups. Share your contents on these groups.

On LinkedIn:

• Share the post on the company’s official LinkedIn page.
• Do share the post on your personal profile, too.
• Join relevant groups. Share your contents on these groups.
• Create a group if there is none in and about your niche. Start conversations.
• Repurpose the content. Post it on the site’s publishing platform.

On Google+:

• Share the post on your company’s official Google+ page.
• Share it on your personal profile. Encourage other employees to do the same.
• Attach a compelling image to the post.
• Use relevant hashtags.
• Share the content on relevant communities.

Email outreach

Promote your contents on email as well. Relationships formed through email are deeper than those formed through social networks, well, in most cases. Think of email as an important channel in your content promotion strategy.

• Share the URL of your post to your email subscribers. Put a short introduction or an excerpt.
• Put an image to your email message.
• Encourage your subscribers to read it and share the contents with others.
• Give them options by putting social widgets on the blog post itself.
• Send personal emails to business partners, colleagues, clients and prospects who might find the content useful.

Paid promotion

This will depend on your budget. If you are a startup company, you might as well stick to the free services first before venturing into the paid ones. Notably, paid promotion is highly suitable for those that offer premium contents like e-books. Almost all social networking channels offer paid promotion services.

• Promoted posts on Facebook. Facebook makes it easier to promote contents through its filters including demographics and even devices used.
• Promoted tweets on Twitter. Aside from the option to pin a tweet, Twitter can be also setup to promote individual tweets at a time that you find most convenient.
• Sponsored updates on LinkedIn. Posts can be promoted on your company’s official LinkedIn page. Nonetheless, even those who hadn’t liked your page yet will get to see the post.
• Post ads on Google+. Company pages with over 1,000 followers are able to post ads. However, the ad will not run on the platform, but on other websites.

Evidently, you have many choices when it comes to promoting your contents and win more readers in the process. You just have to know where to start. The social networking sites offer both free and paid options. Whichever you choose though, your main goal should be write to read first and not write to rank. Good luck!

Image credit: BeautyholicsAnonymous.com

The post How to Win More Readers? appeared first on Internet Marketing Reach.

On LinkedIn

LinkedIn has:

• 120 million active users daily
• 63% female users and 37% male users
• 1.2 million products and services featured on Company pages

LinkedIn is a professional platform. So, as much as possible, your updates should be purely related to your respective industry. When updating your page though, use first person so that people would know that it specifically refers to your brand.

When sending a connection request, personalize it by telling why you are connecting with him or her. Send a welcome message if the person connected with you. Through this, you can build a — hopefully — strong relationship with your new connection.

Never employ a recommendation or endorsement request blast. It is blatantly annoying.

When using groups, aspire to contribute relevant information to the group members. The groups are not intended as an advertising platform thus keep your promotions at bay.

On Google Plus

Google Plus has:

• Google+ Pages intended for non-individuals
• 540 million active users monthly
• 63% male users and 37% female users

Google Plus is a platform that allows its users of formatting posts. With this, make your post as reader-friendly as possible.

When commenting on a post, always mention the name of the user using a + before his or her name.

When sharing another user’s work, give credit to the owner or original source. That is, give credit where credit is due. It would be okay to comment on the person’s work before sharing it on your stream.

Organize your friends and followers. You can make your posts more targeted by choosing the right group or circle to share them with.

On Facebook

Facebook has:

• Facebook Pages intended for non-individuals
• 757 million active users daily
• 58% are female users and 42% are male users

Updating your Facebook page several times a day is okay. However, make sure to space out the posts. Don’t bombard your page users with the same posts throughout the day as well.

When posting, you can use a hashtag. One or two hashtags are okay; ten is not.

Respond to all kinds of comments whether they are good or bad.

Refer to your brand in first person plural (i.e. we).

Inform the users first. Entertain them. Convincing them to purchase should come last. After all, Facebook is a social platform.

On Twitter

Twitter has:

• 100 million active users daily
• 64% female users and 36% male users
• 46% of users use it once daily

Twitter is the originator of hashtags. Use them wisely.

When composing tweets, don’t exhaust the 140 characters. Give enough space for followers to re-tweet.

Respond to all tweets especially to those asking questions as quickly as you can. Time is of the essence, and a 30-minute delay in your response may mean doing business with your rival.

No need to follow every person who follows you. Also, don’t follow many people at once. Twitter may regard this as spam and block you or suspend your account.

Keep your tweets positive. Avoid tweeting personal information on the official (for business) account.

Make your logo as the business’ Twitter profile pic.

On Instagram

Instagram has:

• 75 million active users daily
• 54% female users and 46% male users
• 1.2 billion photo likes daily

Never solicit follows. Also, don’t ask users to use your hashtag(s). Use brand-appropriate hashtags only.

Don’t over-gram. No user would want to view their feed from a single user.

Make your posts relevant. No selfies, please.

Interact with others by engaging with their photos. Don’t re-post a photo unless you have permission from the owner. Mention the owner or the original poster by using @ before the user’s name.

On Pinterest

Pinterest has:

• 16.1 million active users daily
• 80% female users and 20% male users

Give credit to the original poster. The goal is to pin directly from the original source. Link back to it.

It’s a sin to use low quality [and super low quality] images.

Don’t spam by using images that do not relate to the click through content. The practice will not earn you valuable pin or click.

Spread the pins out throughout the day.

When joining a group board, introduce yourself to the creator of the group first. Then, relate your intention to join.

A business is a business. Being in a social sphere, however, does not mean you will only think of yourself. After all, the business page is created to connect and interact with the users. Think about them first. Cater to their needs. Entertain them. Doing business with you will come next.

Image credit: KickStartYourJourney.com | MySEOIsSocial.com | AdEspresso.com | ShopifyBuilder.com | SkillCrush.com | VivaBellaEvents.com

The post Social Media Etiquette We Often Forget appeared first on Internet Marketing Reach.

Everyone seems on the go nowadays. Is there a way to still be productive even when you are away from your work desk? Thanks to apps and tools, YES, there are many ways to wring productivity while outside. These apps and tools present opportunities for connecting, engaging and sharing even when you are commuting and waiting. Any internet marketing agency must be in the loop, but it will help any non-marketer to know an app or two. The question now is: with the plethora of social media apps and tools out there, which ones should you use? Here’s which.

1) Buffer

According to its website, Buffer helps in managing multiple social media profiles more effectively. It works three-fold: a) scheduling content from anywhere in the web, b) collaborating with other social media team members and c) analyzing statistics regarding the performance of the posts. Today, you can now also share relevant links without leaving the app.

Buffer works ideally with Facebook, Twitter, Google+ and LinkedIn. It is considered the best alternative to Hootsuite.

2) Hootsuite

Its website claims “Hootsuite lets you do more with social media.” In fact, Hootsuite also provides engagement, listening, analytics, collaboration, security and apps.

Hootsuite can connect users with over 35 social networking sites using a single dashboard.

3) Tweetbot

Tweetbot is a full-featured Twitter application for Mac, iPad and iPhone. Tweetbot has many features including background and content fetch, media timeline, customizable tab bar, push and inline notifications and Wi-Fi streaming.

While it is only available in Twitter, no one can underestimate its capability of organizing and interacting with the user’s Twitter stream in the most productive ways for the user. The best thing about Tweetbot is its ability of separating streams as lists, channels, tweets and responses. You can also reply directly while inside the app.

4) Facebook Pages Manager

According to Facebook, the Pages Manager app lets the user manage up to 50 pages straight from a tablet or smartphone. Aside from seeing insights, the users are also able to check each page’s activities and share with the audience.

The Pages Manager is available on both iTunes and Google Play Store.

5) Flow for Instagram

Dubbed as the ‘missing iPad app for Instagram,’ Flow for Instagram aims to capture and share moments through iPad. Its features include smooth browsing, super fast loading, searching and bookmarking and discovering top tags and accounts. Flow also features crafted interactions, feeds and playbacks.

Viewing Instagram using an iPad is a bit of a pain. Flow is the iPad-specific display of feed on Instagram, making browsing, liking, commenting and following easier within the app.

6) Dropbox

The philosophy behind Dropbox is simple: Your stuff, anywhere. Users can easily put their stuffs on Dropbox and get them using any possible device. It is like working with various groups of people from a single source. Users can control whoever is going to see the files because of its private-sharing capability. Files can be restored and accessed even if your device gets damaged.

Dropbox offers Dropbox for Business with, as the site puts it, robust admin controls and dedicated support.

7) Evernote

Evernote claims that it is “a place you write free from distraction, collect information, find what you need, and present your ideas to the world.” Indeed, it is a platform for notetaking and archiving. Nonetheless, Evernote also supports image and voice capturing. On supported devices, it can also recognize handwriting.

Evernote can be accessed using a smartphone, tablet, laptop or desktop.

These are just some of the best apps and tools; there are hundreds out there. The bottom line is finding those that syncs with the nature and scope of your social media strategies and campaigns. Whichever you choose, just make sure that the app and tool can help in maximizing your resources and assets.

Image credit: Chelco.com

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