Social media outreach

What better way to promote strategic contents than doing the social media? Social media is both powerful and instrumental in getting contents right in front of the right audience at the right time and using the right device.

On Twitter:

• Share your post at least 2 times on the same day that the blog is published.
• Promote the post visually by using a related and interesting image.
• Promote the post by writing compelling teasers with each tweet.
• Shorten the URL to give space for re-tweets.
• Send a DM (direct message) to the individuals, groups or brands you mentioned on the post.
• Use appropriate hashtags. One to two hashtags is acceptable.
• Pin your tweet about the post on your profile page.

On Facebook:

• Share the post on your Facebook page on the same day that it is published.
• Attach a related image to the post.
• Share the post on your timeline, too.
• Join various relevant groups. Share your contents on these groups.

On LinkedIn:

• Share the post on the company’s official LinkedIn page.
• Do share the post on your personal profile, too.
• Join relevant groups. Share your contents on these groups.
• Create a group if there is none in and about your niche. Start conversations.
• Repurpose the content. Post it on the site’s publishing platform.

On Google+:

• Share the post on your company’s official Google+ page.
• Share it on your personal profile. Encourage other employees to do the same.
• Attach a compelling image to the post.
• Use relevant hashtags.
• Share the content on relevant communities.

Email outreach

Promote your contents on email as well. Relationships formed through email are deeper than those formed through social networks, well, in most cases. Think of email as an important channel in your content promotion strategy.

• Share the URL of your post to your email subscribers. Put a short introduction or an excerpt.
• Put an image to your email message.
• Encourage your subscribers to read it and share the contents with others.
• Give them options by putting social widgets on the blog post itself.
• Send personal emails to business partners, colleagues, clients and prospects who might find the content useful.

Paid promotion

This will depend on your budget. If you are a startup company, you might as well stick to the free services first before venturing into the paid ones. Notably, paid promotion is highly suitable for those that offer premium contents like e-books. Almost all social networking channels offer paid promotion services.

• Promoted posts on Facebook. Facebook makes it easier to promote contents through its filters including demographics and even devices used.
• Promoted tweets on Twitter. Aside from the option to pin a tweet, Twitter can be also setup to promote individual tweets at a time that you find most convenient.
• Sponsored updates on LinkedIn. Posts can be promoted on your company’s official LinkedIn page. Nonetheless, even those who hadn’t liked your page yet will get to see the post.
• Post ads on Google+. Company pages with over 1,000 followers are able to post ads. However, the ad will not run on the platform, but on other websites.

Evidently, you have many choices when it comes to promoting your contents and win more readers in the process. You just have to know where to start. The social networking sites offer both free and paid options. Whichever you choose though, your main goal should be write to read first and not write to rank. Good luck!

Image credit: BeautyholicsAnonymous.com

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On LinkedIn

LinkedIn has:

• 120 million active users daily
• 63% female users and 37% male users
• 1.2 million products and services featured on Company pages

LinkedIn is a professional platform. So, as much as possible, your updates should be purely related to your respective industry. When updating your page though, use first person so that people would know that it specifically refers to your brand.

When sending a connection request, personalize it by telling why you are connecting with him or her. Send a welcome message if the person connected with you. Through this, you can build a — hopefully — strong relationship with your new connection.

Never employ a recommendation or endorsement request blast. It is blatantly annoying.

When using groups, aspire to contribute relevant information to the group members. The groups are not intended as an advertising platform thus keep your promotions at bay.

On Google Plus

Google Plus has:

• Google+ Pages intended for non-individuals
• 540 million active users monthly
• 63% male users and 37% female users

Google Plus is a platform that allows its users of formatting posts. With this, make your post as reader-friendly as possible.

When commenting on a post, always mention the name of the user using a + before his or her name.

When sharing another user’s work, give credit to the owner or original source. That is, give credit where credit is due. It would be okay to comment on the person’s work before sharing it on your stream.

Organize your friends and followers. You can make your posts more targeted by choosing the right group or circle to share them with.

On Facebook

Facebook has:

• Facebook Pages intended for non-individuals
• 757 million active users daily
• 58% are female users and 42% are male users

Updating your Facebook page several times a day is okay. However, make sure to space out the posts. Don’t bombard your page users with the same posts throughout the day as well.

When posting, you can use a hashtag. One or two hashtags are okay; ten is not.

Respond to all kinds of comments whether they are good or bad.

Refer to your brand in first person plural (i.e. we).

Inform the users first. Entertain them. Convincing them to purchase should come last. After all, Facebook is a social platform.

On Twitter

Twitter has:

• 100 million active users daily
• 64% female users and 36% male users
• 46% of users use it once daily

Twitter is the originator of hashtags. Use them wisely.

When composing tweets, don’t exhaust the 140 characters. Give enough space for followers to re-tweet.

Respond to all tweets especially to those asking questions as quickly as you can. Time is of the essence, and a 30-minute delay in your response may mean doing business with your rival.

No need to follow every person who follows you. Also, don’t follow many people at once. Twitter may regard this as spam and block you or suspend your account.

Keep your tweets positive. Avoid tweeting personal information on the official (for business) account.

Make your logo as the business’ Twitter profile pic.

On Instagram

Instagram has:

• 75 million active users daily
• 54% female users and 46% male users
• 1.2 billion photo likes daily

Never solicit follows. Also, don’t ask users to use your hashtag(s). Use brand-appropriate hashtags only.

Don’t over-gram. No user would want to view their feed from a single user.

Make your posts relevant. No selfies, please.

Interact with others by engaging with their photos. Don’t re-post a photo unless you have permission from the owner. Mention the owner or the original poster by using @ before the user’s name.

On Pinterest

Pinterest has:

• 16.1 million active users daily
• 80% female users and 20% male users

Give credit to the original poster. The goal is to pin directly from the original source. Link back to it.

It’s a sin to use low quality [and super low quality] images.

Don’t spam by using images that do not relate to the click through content. The practice will not earn you valuable pin or click.

Spread the pins out throughout the day.

When joining a group board, introduce yourself to the creator of the group first. Then, relate your intention to join.

A business is a business. Being in a social sphere, however, does not mean you will only think of yourself. After all, the business page is created to connect and interact with the users. Think about them first. Cater to their needs. Entertain them. Doing business with you will come next.

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