On LinkedIn

LinkedIn has:

• 120 million active users daily
• 63% female users and 37% male users
• 1.2 million products and services featured on Company pages

LinkedIn is a professional platform. So, as much as possible, your updates should be purely related to your respective industry. When updating your page though, use first person so that people would know that it specifically refers to your brand.

When sending a connection request, personalize it by telling why you are connecting with him or her. Send a welcome message if the person connected with you. Through this, you can build a — hopefully — strong relationship with your new connection.

Never employ a recommendation or endorsement request blast. It is blatantly annoying.

When using groups, aspire to contribute relevant information to the group members. The groups are not intended as an advertising platform thus keep your promotions at bay.

On Google Plus

Google Plus has:

• Google+ Pages intended for non-individuals
• 540 million active users monthly
• 63% male users and 37% female users

Google Plus is a platform that allows its users of formatting posts. With this, make your post as reader-friendly as possible.

When commenting on a post, always mention the name of the user using a + before his or her name.

When sharing another user’s work, give credit to the owner or original source. That is, give credit where credit is due. It would be okay to comment on the person’s work before sharing it on your stream.

Organize your friends and followers. You can make your posts more targeted by choosing the right group or circle to share them with.

On Facebook

Facebook has:

• Facebook Pages intended for non-individuals
• 757 million active users daily
• 58% are female users and 42% are male users

Updating your Facebook page several times a day is okay. However, make sure to space out the posts. Don’t bombard your page users with the same posts throughout the day as well.

When posting, you can use a hashtag. One or two hashtags are okay; ten is not.

Respond to all kinds of comments whether they are good or bad.

Refer to your brand in first person plural (i.e. we).

Inform the users first. Entertain them. Convincing them to purchase should come last. After all, Facebook is a social platform.

On Twitter

Twitter has:

• 100 million active users daily
• 64% female users and 36% male users
• 46% of users use it once daily

Twitter is the originator of hashtags. Use them wisely.

When composing tweets, don’t exhaust the 140 characters. Give enough space for followers to re-tweet.

Respond to all tweets especially to those asking questions as quickly as you can. Time is of the essence, and a 30-minute delay in your response may mean doing business with your rival.

No need to follow every person who follows you. Also, don’t follow many people at once. Twitter may regard this as spam and block you or suspend your account.

Keep your tweets positive. Avoid tweeting personal information on the official (for business) account.

Make your logo as the business’ Twitter profile pic.

On Instagram

Instagram has:

• 75 million active users daily
• 54% female users and 46% male users
• 1.2 billion photo likes daily

Never solicit follows. Also, don’t ask users to use your hashtag(s). Use brand-appropriate hashtags only.

Don’t over-gram. No user would want to view their feed from a single user.

Make your posts relevant. No selfies, please.

Interact with others by engaging with their photos. Don’t re-post a photo unless you have permission from the owner. Mention the owner or the original poster by using @ before the user’s name.

On Pinterest

Pinterest has:

• 16.1 million active users daily
• 80% female users and 20% male users

Give credit to the original poster. The goal is to pin directly from the original source. Link back to it.

It’s a sin to use low quality [and super low quality] images.

Don’t spam by using images that do not relate to the click through content. The practice will not earn you valuable pin or click.

Spread the pins out throughout the day.

When joining a group board, introduce yourself to the creator of the group first. Then, relate your intention to join.

A business is a business. Being in a social sphere, however, does not mean you will only think of yourself. After all, the business page is created to connect and interact with the users. Think about them first. Cater to their needs. Entertain them. Doing business with you will come next.

Image credit: KickStartYourJourney.com | MySEOIsSocial.com | AdEspresso.com | ShopifyBuilder.com | SkillCrush.com | VivaBellaEvents.com

The post Social Media Etiquette We Often Forget appeared first on Internet Marketing Reach.

Everyone seems on the go nowadays. Is there a way to still be productive even when you are away from your work desk? Thanks to apps and tools, YES, there are many ways to wring productivity while outside. These apps and tools present opportunities for connecting, engaging and sharing even when you are commuting and waiting. Any internet marketing agency must be in the loop, but it will help any non-marketer to know an app or two. The question now is: with the plethora of social media apps and tools out there, which ones should you use? Here’s which.

1) Buffer

According to its website, Buffer helps in managing multiple social media profiles more effectively. It works three-fold: a) scheduling content from anywhere in the web, b) collaborating with other social media team members and c) analyzing statistics regarding the performance of the posts. Today, you can now also share relevant links without leaving the app.

Buffer works ideally with Facebook, Twitter, Google+ and LinkedIn. It is considered the best alternative to Hootsuite.

2) Hootsuite

Its website claims “Hootsuite lets you do more with social media.” In fact, Hootsuite also provides engagement, listening, analytics, collaboration, security and apps.

Hootsuite can connect users with over 35 social networking sites using a single dashboard.

3) Tweetbot

Tweetbot is a full-featured Twitter application for Mac, iPad and iPhone. Tweetbot has many features including background and content fetch, media timeline, customizable tab bar, push and inline notifications and Wi-Fi streaming.

While it is only available in Twitter, no one can underestimate its capability of organizing and interacting with the user’s Twitter stream in the most productive ways for the user. The best thing about Tweetbot is its ability of separating streams as lists, channels, tweets and responses. You can also reply directly while inside the app.

4) Facebook Pages Manager

According to Facebook, the Pages Manager app lets the user manage up to 50 pages straight from a tablet or smartphone. Aside from seeing insights, the users are also able to check each page’s activities and share with the audience.

The Pages Manager is available on both iTunes and Google Play Store.

5) Flow for Instagram

Dubbed as the ‘missing iPad app for Instagram,’ Flow for Instagram aims to capture and share moments through iPad. Its features include smooth browsing, super fast loading, searching and bookmarking and discovering top tags and accounts. Flow also features crafted interactions, feeds and playbacks.

Viewing Instagram using an iPad is a bit of a pain. Flow is the iPad-specific display of feed on Instagram, making browsing, liking, commenting and following easier within the app.

6) Dropbox

The philosophy behind Dropbox is simple: Your stuff, anywhere. Users can easily put their stuffs on Dropbox and get them using any possible device. It is like working with various groups of people from a single source. Users can control whoever is going to see the files because of its private-sharing capability. Files can be restored and accessed even if your device gets damaged.

Dropbox offers Dropbox for Business with, as the site puts it, robust admin controls and dedicated support.

7) Evernote

Evernote claims that it is “a place you write free from distraction, collect information, find what you need, and present your ideas to the world.” Indeed, it is a platform for notetaking and archiving. Nonetheless, Evernote also supports image and voice capturing. On supported devices, it can also recognize handwriting.

Evernote can be accessed using a smartphone, tablet, laptop or desktop.

These are just some of the best apps and tools; there are hundreds out there. The bottom line is finding those that syncs with the nature and scope of your social media strategies and campaigns. Whichever you choose, just make sure that the app and tool can help in maximizing your resources and assets.

Image credit: Chelco.com

The post The Best Mobile Apps and Tools for the Marketers and Non-Marketers appeared first on Internet Marketing Reach.