The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

Imagine you have a boutique. Imagine you can pinpoint who among the passersby are more likely to enter your boutique. Imagine you can identify who among them are more likely to buy a dress from you. Now, imagine that you can do just that on Google AdWords. Ask any online […]