“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer When you own a small business such as a retail store, it is easy to feel frustrated when you don’t get enough traffic […]

Internet slang has widely become popular nowadays. And before you realize it, you’ve been learning them every day from social media, chat rooms, text messages and even from the movie you’ve recently watched. Typing in an easy and fast pace is a thing for many. Fortunately, using of terms and […]

“You can’t sell anything if you can’t tell anything.” – Beth Comstock Terms and acronyms are a typical thing in the marketing industry. Just like what Beth Comstock said, without understanding the marketing language, you cannot effectively sell anything to your target audience. Although marketing has tons of “marketing lingo,” […]