Stealing contents is easy. Publishing content is as simple as copy and paste. High-quality content is an asset, and protecting such asset as well as the investment in building it is a must. Every SEO company will agree with this claim for sure. Sadly, no can totally prevent content theft. The only thing that you can do is to protect and defend your contents against the unscrupulous ones. Here’s how.

Different ways to prevent stealing Internet content

1) Include a bio

Regardless of where you are going to publish the content (i.e. guest blog), make sure that it comes with an author bio. If possible, use a standardized author bio and link your social profiles to the bio and not the other way around. It is one way of telling readers who originally write and publish an article or blog post.

2) Do internal linking

Cross-linking does not only strengthens site structure, but it also hinders potential thefts from stealing contents from your website. Linking suggests site ownership. Content published on your site are unsuitable to be published anywhere else on the web unless otherwise your website or you, as the owner, will be put as the source.

3) Create own images

Unique images stand out in the web. Even without a watermark, you can make own images that bear the logo or any personally identifiable mark. This is a great way of laying claim to the images somehow. Conduct an image search on Google from time to time. If someone plagiarized the image, it is possible that the contents are also copied.

4) Inject personal anecdotes

Personal stories are great. Thieves also shy away from this type of content. Make this your personal style of writing as you share lessons that you have learned throughout the year, for instance. This is a guarantee that no one else will publish your stories as their own more especially if it includes personal information.

5) Put a Copyscape banner

A Copyscape banner says “Protected by Copyscape. Do not copy.” If you are worried about user experience (UX), this is optional. Nonetheless, if someone had stolen your contents before, it is more fitting that you put a banner on your website. You can choose shapes, sizes and colors that match your site, so it will blend perfectly with the rest of the elements on your site.

6) Register for a copyright

Contents are automatically copyrighted. Nonetheless, you can always consider copyrighting your work by filling out a government form (Form TX for writers in the US). The process may be tedious, but it is important for those who publish poems, advertising copies, information compilations and computer programs. Alternatively, you can put a DMCA banner. DMCA stands for Digital Millennium Copyright Act.

7) Set up Google alert

Make Google work for you by letting it notify you whenever any branded content is published online by another individual. You can create an alert for each content you post by copying and pasting a sentence while setting up Google alert for that particular content.

If in case any of your content was stolen, all the above factors may serve as pieces of evidence that you are indeed the owner of the plagiarized content.

Contact the thief and politely ask him or her to remove the stolen content. Inform the hosting company. For instance, GoDaddy.com is very particular in removing a plagiarized site or page.

You can also consider filing a DMCA complaint with Google if the thief is unresponsive. Google may penalize the site that copies and publishes other’s contents by removing them from its index. Finally, send a legal request called the cease and desist letter.

The post 7 Ways to Defend Your Content Against Content Theft appeared first on Internet Marketing Reach.

Content marketing tools to use

For looking for content idea or inspiration

AllTop

AllTop lists down top stories on various topics for inspiration, and the sources it displays are highly reliable. You just need to search the website. Other great tools that you can use are Reddit and Quora. Reddit proved time and again that it’s the site for engagement. There are thousands of active communities on the site. It also receives more than 150 million of unique visits each month. Quora, on the other hand, is the ultimate question-and-answer (Q&A) forum. What better way to discover content ideas than to read questions and answers that real people ask.

For finding the right title

Portent Content Idea Generator

Portent’s title generator will help you in generating the title one click at a time. You just need to enter the main subject. What’s good with this tool is it offers insights on why you should include a particular word or group of words in the title. If you want choices of titles in one click, the alternative tool – The Best Online Title Generator – might just be the one you’re looking for. You can also analyze the title by heading to CoSchedule Headline Analyzer. Just enter the headline on the given field and click Analyze Now.

For discovering the appropriate image

AlltheFreeStock

AlltheFreeStock is a website that offers not just free stock photos. It also free mockups, videos, sound effects, website templates, fonts, and icons. The site archives thousands of Creative Commons zero license stock photos. These photos, which can be downloaded directly, can be used however you like. After downloading you may upload the photo on Canva so you may tweak it to suit the purpose of your content. Another great tool that you can use is Easelly, that is if you want to create an infographic based on the content that you’ve just written.

For checking the content readability

Hemingway Editor

Hemingway Editor is an online editor that helps in improving the readability of your content. You can write and edit directly on the platform, but you can also copy and paste your text if you are more comfortable doing the writing part in MS Word. The corrections are highlighted in different colors. It will tell you if there are sentences that are hard or very hard to read and alternatives to phrases. It also tells when adverbs and passive voice are used. Grammarly is a substitute tool to use. This can check contextual spelling, grammar, punctuation, sentence structure, and style.

For evaluating the originality of the content

Small SEO Tools Plagiarism Checker

From the name itself, this Plagiarism Checker analyzes if the text has duplicates. You simply need to copy and paste the text on the box provided then, click the Check Plagiarism button. The plagiarized parts will be displayed in red ink. You may click that part to know which online sources contain the same text. Grammarly can be also considered an alternate to this. Although available for premium users, Grammarly also checks the text for duplicate contents. The site checks the contents against more than 8 billion web pages worldwide.

For sharing on social media

Buffer

Published contents must be promoted online. Usually, these are promoted on social media. Buffer can help you with this. It connects all your social media accounts in one place, posting to various platforms in just one click. Yes, you can schedule the posts so that you can maximize their exposure. Or, you can also use Hootsuite especially if your main social network is Twitter. Unlike Hootsuite, Buffer doesn’t allow users to view their Twitter feed directly.

SEO tools come and go, but there are tools that stayed because they are so effective. Some of these are discussed above. Perhaps, you are using a different set of tools right now. Keep these tools handy and you are on your way to becoming the most productive content creator that you can be. The premise is to use the tools which you think can help you streamline the content marketing process.

The post 6 Content Marketing Tools to Make the Process Easier appeared first on Internet Marketing Reach.