Search Marketing

Focusing on Two Most Commonly Overlooked Areas of PPC – Writing Ad Copies and Creating Landing Pages

Focusing on Two Most Commonly Overlooked Areas of PPC – Writing Ad Copies and Creating Landing Pages

Ask any digital agency Philippines and each will tell you that ad copies and landing pages are critical components of a pay-per-click (PPC) strategy. However, not all agencies are exerting the optimal effort in understanding them. What more when it comes to creating them? Here are some tips on how […]

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0 commentsNovember 5, 2014 at 8:04 amPaid Search (PPC) Search Marketing

Revisiting the SEO Basics – It’s Always Worth It!

Revisiting the SEO Basics – It’s Always Worth It!

There are instances when even those who work at SEO consulting services get confused due to the overwhelming changes in algorithms that often shake the very foundation of search engine optimization (SEO). Nonetheless, it is always advisable to go back to the roots of SEO itself once the road gets […]

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0 commentsNovember 5, 2014 at 7:19 amSearch Marketing SEO

Content Marketing – Measuring Beyond, Leads, Conversions and Sales

Content Marketing – Measuring Beyond, Leads, Conversions and Sales

Surely, content marketing has immense benefits – both tangible and intangible. As with other performance metrics, measuring the tangible benefits is easier. However, ask any SEO company and not one will said that this cannot be said for intangible benefits no matter how apparent these intangible benefits are. Here are […]

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0 commentsNovember 4, 2014 at 7:06 amContent Marketing Search Marketing

Paid Social Media – Preparing for the Future

Paid Social Media – Preparing for the Future

Some people said that organic social media is still the better way to go. However, there are experts who claim that paid social media cannot be ignored particularly for a holistic social media marketing (SMM) and search engine optimization (SEO) Manila campaign. If paid social media is the future, how […]

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The 3 (+1) Dominant Personas in SEO Philippines – Which One Are You?

The 3 (+1) Dominant Personas in SEO Philippines – Which One Are You?

Search Engine Land introduced three SEO personas. Indeed, SEO Philippines is no longer confined on the world of techie. Everyone can do SEO although not all can do it in the most effective manner. Here are the three personas that are translated into a self-assessment. Nonetheless, another persona is added. […]

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Optimizing Image Files for Better SEO

Optimizing Image Files for Better SEO

Do you ever wonder how images actually contribute to the success of your SEO Philippines strategy? More specifically, do you wonder which image file type is the most suitable for optimization purposes? And what about those file names and alt texts? Should they be on each image on the site? […]

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0 commentsOctober 23, 2014 at 2:22 amContent Marketing Search Marketing SEO

Search Advertising and Branding: What You Need to Know

Search Advertising and Branding: What You Need to Know

SEO Philippines is regarded as an extended marketing arm of any company, and for good reasons. For one, SEO impacts the overall branding strategy. In June 2014, Google released a study entitled ‘Search Ads Lift Brand Awareness,’ solidifying the branding benefits of SEO. In this Digital Age, more and more […]

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0 commentsSeptember 25, 2014 at 6:03 amPaid Search (PPC) Search Marketing SEO

Challenged Accepted! 3 Social Media Campaign Tips to Be Successful

Challenged Accepted! 3 Social Media Campaign Tips to Be Successful

As much as marketing is concerned, social media has been one of the key role players that help a company strengthen its online presence. Not mentioning being hand-in-hand with Search Engine Optimization or having a guaranteed SEO strategy that often occurs whenever one does SEO consulting services.  Well, so much […]

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0 commentsSeptember 16, 2014 at 5:35 amSearch Marketing Social Media Marketing

Why Your Content Strategy Is Not Working

Why Your Content Strategy Is Not Working

Content marketing is the catchphrase of the moment; it is as if virtually all SEO consulting services are into ‘doing content.’ Unfortunately, not all brands can make sense of their content marketing strategy even with the help of an SEO company. Achieving optimal results is possible with content marketing. Nonetheless, […]

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0 commentsSeptember 11, 2014 at 2:19 amContent Marketing Search Marketing

Is Content Marketing still an Effective Strategy for SEO?

Is Content Marketing still an Effective Strategy for SEO?

For some reasons, Search Engine Optimization (SEO) has been very much helpful when it comes to businesses because of its marketing side features. And as much as SEO is concerned, there are different strategies to be done to achieve such goals—and one of which is content marketing. However, there are […]

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0 commentsSeptember 8, 2014 at 3:08 amContent Marketing SEO