Writers who wish to be part of digital marketing Philippines must understand the difference between SEO writing and writing for white papers. They must follow writing, editing and publish rules to make their narrative attract readers.

Below is a ten-step to follow for better writing this 2018. Search engines are becoming smarter while some readers are becoming lazy. As a writer, you must evolve, too.

1. Become hungry in SEO writing.

One account or writing job is not enough. It is vital to take more job orders or write more about the accounts or topics assigned. Strive to produce more than your word or article quota each week.

A hungry writer develops their writing skills without them knowing. They learn new words, discover different writing styles, and become efficient in their work. They also have a chance to see a different perspective of writing and adapt to them quickly.

2. Create meaningful sentences.

Each word counts. Each sentence must provide value to your reader and client. The moment a user clicks on your page, they must immediately find what they need. If not, you fail to deliver.

Also, the meaning of a sentence does not depend on its length. A long sentence does not necessarily have value while short sentences do not mean you cannot get the message across the reader. It is all about delivery and the right combination of words.

3. Work on grammar.

Learn the rules of grammar. Read the published posts of famous Internet writers. Observe how they write.

Notice that most of them use active than passive voice. A sentence in an active voice is simple and easy to read. It also helps trim sentences of unnecessary words, phrases, conjunctions, and other parts of a sentence.

4. Think of your audience.

When writing for the audience, make it easy to read. Craft a dialogue, paragraph, or prose that hooks the viewers to stay until the end
Use the power of the abstract.

Abstract or indirect descriptions in the text’s body make readers think of the sequence of events. It also activates part of their brain that uses imagery. Use this to change writing style and allow readers to guess what happens next.

5. Use the keywords to guide the paragraph flow.

Use the keywords appropriately. Place it in the first paragraph or within 100 words of the article. Pair it with words that will stick out. Thought-provoking and emotional words near the keyword emphasize its importance.

Discover new words, ideas, and insights to make cohesive paragraphs. Ensure each section retains one idea. The sentences must support the main idea.

6. Use white space.

White space is the best ally of SEO writers. It helps the words in each paragraph stand out. At the same time, it provides a classic and elegant appearance to the page.

White space is only useful when there is content. It is an effective break between images and text. It prevents users to get overwhelmed with visuals.

7. Chunk your paragraphs

Chunking is breaking down difficult text into manageable pieces. Writing using your words is an example of chunking. Chunking paragraphs are ideal as is it helps readers quickly identify key terms and ideas.

One way to chunk is to write the same number of sentences as existing ones. It creates a pattern and maintains symmetry. The text also becomes easy to digest that paragraphs with five or more sentences.

8. Use headings.

Like white space, heading breaks the structure of the article and the flow of the text. It also helps readers identify what they are reading or decide if they should read it. According to Yoast, readers tend to read them carefully over the body of the text.

Headings have a hierarchical structure. Place your keyword on the highest rank or the H1, which is also the title of the page or the blog post. Use it only once while the rest are available to use many times.

9. Refer to the Flesch Reading scale.

Yoast SEO plugin features a content analysis tool which indicates the Flesch Reading Ease score. The score signifies how easy it is to read the text. The score is essential for SEO writing because readability is a ranking factor.

Moreover, complicated and hard to read texts may scare readers. It may prevent them from checking the site or visiting your page. Increase traffic by using reader-friendly words and creating meaningful sentences.

10. Write from the heart.

Do not write for the bots, clicks, or the job. Write to your heart’s content. Compose drafts and write-ups using the brain and edit using the heart.

Serve the people before serving the search engines. Users are the ones who will increase the site’s traffic and return on investment (ROI). Think of the audience to avoid awkward keywords anchors or repetitive writing.

Better SEO writing doesn’t happen overnight. It comes with practice, effort, and hard work. There is no shortcut to improving one’s writing on tips or steps to follow. SEO writing is a valuable skill in the 21st century as search engines progress and made to think like humans.

The post A Writer Becomes A Marketer: Better SEO Writing in 10 Steps This 2018 appeared first on Internet Marketing Reach.

1) Familiarize yourself with different forms of evergreen contents

If you’ve been maintaining a blog for quite a while now, chances are, you’ve already written evergreen contents without realizing it. The perfect examples of these contents are how-to guides, FAQs (frequently asked questions), tutorials, history-of discussions, and glossaries and terminologies.

If you haven’t written anything about these, now is the perfect time to write something about them. Evidently, these contents are aimed at the beginners so make the discussions as unique, interesting and informative as possible.
In addition, a blog post is not only about written texts. You may also incorporate other types of contents such as illustrations, images, videos, animations, and infographics. Visuals can make the post clear, concise and straightforward. Offer a TL;DR (too long, didn’t read) information, if possible.

2) Let the evergreen content flourish

Some content will remain relevant and some content may lose relevance if they won’t be updated so they’ll reflect the changes in the trends, behaviors, and even technologies. These are positive changes that you can incorporate on your previously written posts.

An example of the former is ‘How to Grow Your Own Sprouts at Home’ while the example of the latter is ’10 Best Mobile Gaming Apps.’ For the second article to remain relevant, the list must be updated from time to time because the 10 best in 2014 won’t necessarily be the 10 best by 2015.

If you’ve previously published evergreen contents and you want to revive them, you simply need to add new information. Afterward, make these posts obvious to frequent, returning and new visitors in the form of ‘Top Posts,’ for example.
Likewise, consider re-sharing the posts on your social profiles. Remember that dates are only important for news articles. In this way, the updated post may garner even more views and re-shares, breathing new life to what you might think a dead-end for that particular post.

With these said, your goal should be conducting a regular audit of your blog may it be a corporate or non-corporate (personal) blog. Evergreen posts may get buried with the surge of recently published blog posts. Thus, put a blog audit on your editorial calendar.

3) Regard the social media as a vehicle for evergreen content

As a content marketer, your work doesn’t stop after hitting the publish button. Content marketing as a strategy is often tied up with a clear social media marketing strategy. They co-exist and in a time where every probable target seems to have a social media profile, a brand cannot afford to ignore such presence.

Show the human side of your brand through sharing your contents on these platforms. People would prefer to interact with a brand that connects with them on a more personal level. One measure of evergreen contents is shareability. Your target audience will never share your post if they didn’t find it pertinent and useful.

Evergreen contents always aim to inform, help and educate your target audience. Show that you, through your blog posts, acknowledge the problems, issues and needs of your target market. You can only do this by helping them with writing and publishing contents with reliable information and that your audience can make sense of.

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5 Ws

What

Ask yourself: What is the goal of your article? What message are you trying to convey through it? What are the key takeaways that you want your readers to learn from it? The answers to these questions will be your guide in structuring your article. You might observe overarching sub-topics and recurring key points that you may want to categorize together to avoid redundancy.

Where

Next, ask yourself where do you plan to publish the article. If you are going to publish it on various platforms, make sure that the article conforms with the editorial guidelines of each platform. Also, make sure that your chosen platforms are the most suitable for the type of content that you intend to publish.

When

When do you plan to publish the article? A pressing issue since timing is key. The creative process differs from one content writer to another. Some writers create great contents even under pressure while some writers require a long process in marinating ideas. Sometimes, an article is facts-driven that it must be published right away. That is, some articles need to be published immediately, so establishing timeframes and deadlines is critical.

Who

This is perhaps one of the most important questions to answer. And that question is: Who are you writing for? In writing a valuable article, you need to define and understand your target audience first. It will be easier to optimize the contents if you have a good grasp of your reader personas. As such, the overall tone, language and message can be customized based on who will read the article.

Why

Why are you writing an article in the first place? For one, articles must be relevant enough for others to notice and read them. Thereby, an article should cover a topic of interest. If we are going to rephrase the question, it should be: why readers must read this article? Surely, the answers will increase engagement.

1 H

How

Aside from asking ‘how do you want your readers to benefit from the article,’ consider asking how can you improve your article? How can you make it of better value to your readers? For example, identify your target audience’s day-to-day concerns and write about them. Anything that can demonstrate understanding and empathy will be 100% appreciated. Remember that readers interact with contents that can relate to more personally.

It is every content marketer’s responsibility to push contents out the door and for the world to see and read. These marketers often put a premium on creating sound editorial calendars. However, they do not always see the results that they expect from their contents. Perhaps, the problem lies with the lack of clear story and message.

Engaging the audience is a serious task, and no content marketer can do it without creating quality contents that tell a good story. With this, ponder on the 5 Ws and 1 H first before you write your contents. Ask the questions and let the answers guide you in writing the content that truly resonates with the needs, goals, desires and wants of your target audience.

Image credit: WPMUDev.org

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