Search Marketing SEO

July 5, 2018 at 3:44 am

A Writer Becomes A Marketer: Better SEO Writing in 10 Steps This 2018

The Internet is your best bet to cast a wide net and target a new audience. A brick-and-mortar store can become a hit using the right words. When its website focuses the right keywords and implements various SEO strategies, it will no doubt be part of the first page of search engine results.

Writers who wish to be part of digital marketing Philippines must understand the difference between SEO writing and writing for white papers. They must follow writing, editing and publish rules to make their narrative attract readers.

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Below is a ten-step to follow for better writing this 2018. Search engines are becoming smarter while some readers are becoming lazy. As a writer, you must evolve, too.

1. Become hungry in SEO writing.

One account or writing job is not enough. It is vital to take more job orders or write more about the accounts or topics assigned. Strive to produce more than your word or article quota each week.

A hungry writer develops their writing skills without them knowing. They learn new words, discover different writing styles, and become efficient in their work. They also have a chance to see a different perspective of writing and adapt to them quickly.

2. Create meaningful sentences.

Each word counts. Each sentence must provide value to your reader and client. The moment a user clicks on your page, they must immediately find what they need. If not, you fail to deliver.

Also, the meaning of a sentence does not depend on its length. A long sentence does not necessarily have value while short sentences do not mean you cannot get the message across the reader. It is all about delivery and the right combination of words.

3. Work on grammar.

Learn the rules of grammar. Read the published posts of famous Internet writers. Observe how they write.

Notice that most of them use active than passive voice. A sentence in an active voice is simple and easy to read. It also helps trim sentences of unnecessary words, phrases, conjunctions, and other parts of a sentence.

4. Think of your audience.

When writing for the audience, make it easy to read. Craft a dialogue, paragraph, or prose that hooks the viewers to stay until the end
Use the power of the abstract.

Abstract or indirect descriptions in the text’s body make readers think of the sequence of events. It also activates part of their brain that uses imagery. Use this to change writing style and allow readers to guess what happens next.

5. Use the keywords to guide the paragraph flow.

Use the keywords appropriately. Place it in the first paragraph or within 100 words of the article. Pair it with words that will stick out. Thought-provoking and emotional words near the keyword emphasize its importance.

Discover new words, ideas, and insights to make cohesive paragraphs. Ensure each section retains one idea. The sentences must support the main idea.

6. Use white space.

White space is the best ally of SEO writers. It helps the words in each paragraph stand out. At the same time, it provides a classic and elegant appearance to the page.

White space is only useful when there is content. It is an effective break between images and text. It prevents users to get overwhelmed with visuals.

7. Chunk your paragraphs

Chunking is breaking down difficult text into manageable pieces. Writing using your words is an example of chunking. Chunking paragraphs are ideal as is it helps readers quickly identify key terms and ideas.

One way to chunk is to write the same number of sentences as existing ones. It creates a pattern and maintains symmetry. The text also becomes easy to digest that paragraphs with five or more sentences.

8. Use headings.

Like white space, heading breaks the structure of the article and the flow of the text. It also helps readers identify what they are reading or decide if they should read it. According to Yoast, readers tend to read them carefully over the body of the text.

Headings have a hierarchical structure. Place your keyword on the highest rank or the H1, which is also the title of the page or the blog post. Use it only once while the rest are available to use many times.

9. Refer to the Flesch Reading scale.

Yoast SEO plugin features a content analysis tool which indicates the Flesch Reading Ease score. The score signifies how easy it is to read the text. The score is essential for SEO writing because readability is a ranking factor.

Moreover, complicated and hard to read texts may scare readers. It may prevent them from checking the site or visiting your page. Increase traffic by using reader-friendly words and creating meaningful sentences.

10. Write from the heart.

Do not write for the bots, clicks, or the job. Write to your heart’s content. Compose drafts and write-ups using the brain and edit using the heart.

Serve the people before serving the search engines. Users are the ones who will increase the site’s traffic and return on investment (ROI). Think of the audience to avoid awkward keywords anchors or repetitive writing.

Better SEO writing doesn’t happen overnight. It comes with practice, effort, and hard work. There is no shortcut to improving one’s writing on tips or steps to follow. SEO writing is a valuable skill in the 21st century as search engines progress and made to think like humans.

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