The Internet is your best bet to cast a wide net and target a new audience. A brick-and-mortar store can become a hit using the right words. When its website focuses the right keywords and implements various SEO strategies, it will no doubt be part of the first page of […]

Almost everyone has a smartphone, and most of the time, they are clinging to it. Some people have one phone. Others have a combination of one phone and one tablet. In a family of five, for instance, the population of devices outweighs the members of its household. It’s also crucial […]

What’s great about utilizing the potential of SEO in business is it’s marketing features. Search engines adapt to the needs of the users as customers start to cower for information. Hence, search engine algorithms prioritize the quality of content. Word count, unique title and image alt tags, and keyword relevance […]

Link building is still an effective tactic in digital marketing. However, it doesn’t stand alone. The release and continuous update of Penguin algorithm (now a part of the core algorithms) push link builders and webmasters to optimize their sites through other methods besides link building. Hence, the SEO community shifts […]

The click-through rate (CTR) is the ratio of clicks on a link to the impressions it makes. The impressions of a link is a count of how many times the ad appears on a results page or other sites within the Google network. The data on a website’s CTR is […]

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

If you have the skills and write on a regular basis, you are a writer. Whether it’s on paper or published online, writing is becoming a hot commodity. It’s especially true in the online scene. They need something to think about while their eyes are on the screen. If you […]

Social media is useful for directing visitors to your site. Though it doesn’t contribute to site rankings, it is useful for engagement, which paves the way to increase organic traffic. Hence, producing evergreen content must be part of your SMM strategy. One way to boost traffic and integrate the benefits […]

Hearing the word “blogging” immediately directs you to the written word. A successful blog entails informative and entertaining posts that are click-worthy. It may seem simple to produce and publish content on a regular basis. Even websites who subscribe to a digital marketing agency are in danger of putting great […]

It is not enough for businesses to have an online presence. They must also have in-depth online penetration. They must learn to leverage their strengths through search engine optimization (SEO) and its techniques. SEO refers to the strategies to improve the ranking of the website or webpage among search engines. […]