Almost everyone has a smartphone, and most of the time, they are clinging to it. Some people have one phone. Others have a combination of one phone and one tablet. In a family of five, for instance, the population of devices outweighs the members of its household. It’s also crucial […]

Imagine you have a boutique. Imagine you can pinpoint who among the passersby are more likely to enter your boutique. Imagine you can identify who among them are more likely to buy a dress from you. Now, imagine that you can do just that on Google AdWords. Ask any online […]