Social Media Marketing

October 29, 2014 at 3:08 am

The Best Mobile Apps and Tools for the Marketers and Non-Marketers

Managing Your Social Media Has Never Been This Easy!


Everyone seems on the go nowadays. Is there a way to still be productive even when you are away from your work desk? Thanks to apps and tools, YES, there are many ways to wring productivity while outside. These apps and tools present opportunities for connecting, engaging and sharing even when you are commuting and waiting. Any internet marketing agency must be in the loop, but it will help any non-marketer to know an app or two. The question now is: with the plethora of social media apps and tools out there, which ones should you use? Here’s which.



1) Buffer

According to its website, Buffer helps in managing multiple social media profiles more effectively. It works three-fold: a) scheduling content from anywhere in the web, b) collaborating with other social media team members and c) analyzing statistics regarding the performance of the posts. Today, you can now also share relevant links without leaving the app.

Buffer works ideally with Facebook, Twitter, Google+ and LinkedIn. It is considered the best alternative to Hootsuite.

2) Hootsuite

Its website claims “Hootsuite lets you do more with social media.” In fact, Hootsuite also provides engagement, listening, analytics, collaboration, security and apps.

Hootsuite can connect users with over 35 social networking sites using a single dashboard.

3) Tweetbot

Tweetbot is a full-featured Twitter application for Mac, iPad and iPhone. Tweetbot has many features including background and content fetch, media timeline, customizable tab bar, push and inline notifications and Wi-Fi streaming.

While it is only available in Twitter, no one can underestimate its capability of organizing and interacting with the user’s Twitter stream in the most productive ways for the user. The best thing about Tweetbot is its ability of separating streams as lists, channels, tweets and responses. You can also reply directly while inside the app.

4) Facebook Pages Manager

According to Facebook, the Pages Manager app lets the user manage up to 50 pages straight from a tablet or smartphone. Aside from seeing insights, the users are also able to check each page’s activities and share with the audience.

The Pages Manager is available on both iTunes and Google Play Store.

5) Flow for Instagram

Dubbed as the ‘missing iPad app for Instagram,’ Flow for Instagram aims to capture and share moments through iPad. Its features include smooth browsing, super fast loading, searching and bookmarking and discovering top tags and accounts. Flow also features crafted interactions, feeds and playbacks.

Viewing Instagram using an iPad is a bit of a pain. Flow is the iPad-specific display of feed on Instagram, making browsing, liking, commenting and following easier within the app.

6) Dropbox

The philosophy behind Dropbox is simple: Your stuff, anywhere. Users can easily put their stuffs on Dropbox and get them using any possible device. It is like working with various groups of people from a single source. Users can control whoever is going to see the files because of its private-sharing capability. Files can be restored and accessed even if your device gets damaged.

Dropbox offers Dropbox for Business with, as the site puts it, robust admin controls and dedicated support.

7) Evernote

Evernote claims that it is “a place you write free from distraction, collect information, find what you need, and present your ideas to the world.” Indeed, it is a platform for notetaking and archiving. Nonetheless, Evernote also supports image and voice capturing. On supported devices, it can also recognize handwriting.

Evernote can be accessed using a smartphone, tablet, laptop or desktop.


These are just some of the best apps and tools; there are hundreds out there. The bottom line is finding those that syncs with the nature and scope of your social media strategies and campaigns. Whichever you choose, just make sure that the app and tool can help in maximizing your resources and assets.


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