Text messaging is a communication tool and has a 99.9% open rate. Once a phone user gets an SMS or MMS, the first impulse is to check its contents. According to Tatango, the text messaging landscape has not changed in twenty years. Unfortunately, it’s not a priority for some businesses […]

Almost everyone has a smartphone, and most of the time, they are clinging to it. Some people have one phone. Others have a combination of one phone and one tablet. In a family of five, for instance, the population of devices outweighs the members of its household. It’s also crucial […]

In a world that is swiftly taken by the ongoing mobile revolution, it is no longer a question whether to go responsive or not. Responsiveness is an absolute must especially since we are entering the mobile-first phase. With this in mind, it is a must to optimize the landing pages […]