Writers who wish to be part of digital marketing Philippines must understand the difference between SEO writing and writing for white papers. They must follow writing, editing and publish rules to make their narrative attract readers.

Below is a ten-step to follow for better writing this 2018. Search engines are becoming smarter while some readers are becoming lazy. As a writer, you must evolve, too.

1. Become hungry in SEO writing.

One account or writing job is not enough. It is vital to take more job orders or write more about the accounts or topics assigned. Strive to produce more than your word or article quota each week.

A hungry writer develops their writing skills without them knowing. They learn new words, discover different writing styles, and become efficient in their work. They also have a chance to see a different perspective of writing and adapt to them quickly.

2. Create meaningful sentences.

Each word counts. Each sentence must provide value to your reader and client. The moment a user clicks on your page, they must immediately find what they need. If not, you fail to deliver.

Also, the meaning of a sentence does not depend on its length. A long sentence does not necessarily have value while short sentences do not mean you cannot get the message across the reader. It is all about delivery and the right combination of words.

3. Work on grammar.

Learn the rules of grammar. Read the published posts of famous Internet writers. Observe how they write.

Notice that most of them use active than passive voice. A sentence in an active voice is simple and easy to read. It also helps trim sentences of unnecessary words, phrases, conjunctions, and other parts of a sentence.

4. Think of your audience.

When writing for the audience, make it easy to read. Craft a dialogue, paragraph, or prose that hooks the viewers to stay until the end
Use the power of the abstract.

Abstract or indirect descriptions in the text’s body make readers think of the sequence of events. It also activates part of their brain that uses imagery. Use this to change writing style and allow readers to guess what happens next.

5. Use the keywords to guide the paragraph flow.

Use the keywords appropriately. Place it in the first paragraph or within 100 words of the article. Pair it with words that will stick out. Thought-provoking and emotional words near the keyword emphasize its importance.

Discover new words, ideas, and insights to make cohesive paragraphs. Ensure each section retains one idea. The sentences must support the main idea.

6. Use white space.

White space is the best ally of SEO writers. It helps the words in each paragraph stand out. At the same time, it provides a classic and elegant appearance to the page.

White space is only useful when there is content. It is an effective break between images and text. It prevents users to get overwhelmed with visuals.

7. Chunk your paragraphs

Chunking is breaking down difficult text into manageable pieces. Writing using your words is an example of chunking. Chunking paragraphs are ideal as is it helps readers quickly identify key terms and ideas.

One way to chunk is to write the same number of sentences as existing ones. It creates a pattern and maintains symmetry. The text also becomes easy to digest that paragraphs with five or more sentences.

8. Use headings.

Like white space, heading breaks the structure of the article and the flow of the text. It also helps readers identify what they are reading or decide if they should read it. According to Yoast, readers tend to read them carefully over the body of the text.

Headings have a hierarchical structure. Place your keyword on the highest rank or the H1, which is also the title of the page or the blog post. Use it only once while the rest are available to use many times.

9. Refer to the Flesch Reading scale.

Yoast SEO plugin features a content analysis tool which indicates the Flesch Reading Ease score. The score signifies how easy it is to read the text. The score is essential for SEO writing because readability is a ranking factor.

Moreover, complicated and hard to read texts may scare readers. It may prevent them from checking the site or visiting your page. Increase traffic by using reader-friendly words and creating meaningful sentences.

10. Write from the heart.

Do not write for the bots, clicks, or the job. Write to your heart’s content. Compose drafts and write-ups using the brain and edit using the heart.

Serve the people before serving the search engines. Users are the ones who will increase the site’s traffic and return on investment (ROI). Think of the audience to avoid awkward keywords anchors or repetitive writing.

Better SEO writing doesn’t happen overnight. It comes with practice, effort, and hard work. There is no shortcut to improving one’s writing on tips or steps to follow. SEO writing is a valuable skill in the 21st century as search engines progress and made to think like humans.

The post A Writer Becomes A Marketer: Better SEO Writing in 10 Steps This 2018 appeared first on Internet Marketing Reach.

SEO training Philippines is all over the Internet. After looking it up, you found out that it is one of the strategies being used in digital marketing. You may have a lot of questions about that subject matter so here is a quick read about digital marketing.

What is digital marketing?

Digital marketing is the process of advertising or promoting of brands, products, services, people, and much more, thru the use of digital means or avenues. Traditional marketing usually involves newspapers, TVs, billboards, and flyers. Digital, as you can simply think of things from the name itself, can be about the use of the Internet, social media accounts or networks, web search, search engine optimization (SEO), the web and other gadgets applications, to name a few.

Do you think it is effective? Why or why not? Let us see if we have the same views or perspective with regards to digital marketing:

What are the advantages of digital marketing?

Most people have access to smartphones, tablets, computers and other electric gadgets

If you are going to observe, from the youngest to the oldest person, you can see holding a gadget. They probably use applications for their smartphones and tablets. In that way, digital marketing is already present. From the simple pop-ups on the apps or ads, you can already see digital marketing making its presence felt.

Many people go online and use the Internet

Even without mentioning the statistics on how many people go online and browse the Internet, it is pretty much evident. Unlike the old days where people would check many books before getting an answer, today we just look it up on Google, and we don’t have to worry so much. The Internet is a huge place and for sure digital marketing is somewhere always there.

There are billions of people who signed up for and are active in social media networks

If you are looking for a person, company or brand, you check their social media accounts to know what they offer, what they do and whatnot. Aside from that, you use different social media accounts not just to connect with friends or colleagues but also to expand your network outside your circle. Sounds fun!

Digital marketing is relatively cheaper than traditional marketing

You will still be spending in digital marketing though some features or applications can be used for free. But in that sense, you can see how much you can save from the cost of printing flyers and having your ads broadcasted in TVs.

What are the disadvantages of digital marketing?

If improperly used, you may be mistaken as a spammer

Digital marketing should be utilized responsibly. Instead of gaining more leads and customers, people will hate your brand if you will unnecessarily post ads wherever to the point it becomes spam. Endorse your product or service in a good and creative way.

You are just a speck of dust in the Internet

In short, there are a lot of distractions online and in the digital world in general. You need to step up your game or else. You’d be left behind. That is where SEO and other strategies come into play.

The target audience of your group can’t be reached thru digital marketing

No matter how big the online population is, digital marketing won’t generate that well to your company if your target is not active online.

If you are going to think of it, the ones listed in the disadvantages are not so much about the downside of digital marketing. You will probably have a problem if you are going to use it in a wrong way or do not strategize well. In the end, it is still your call.

We are hoping that you gained at least one lesson from this quick guide. If your questions piled up and your curiosity just got bigger, it is time for you to search for a reliable SEO company in the Philippines and check out their tips and ideas about digital marketing.

Image source

The post Quick Read: Pros and Cons of Digital Marketing appeared first on Internet Marketing Reach.