The Secret Behind Visual Marketing

Photo taken from Nordwood Themes

What better way to boost content marketing on several online platforms than using visuals? Though search engine optimizers use full-length articles for their strategies, visuals are just as compelling. Visual marketing falls under content marketing, but the hierarchy of content importance and the underdevelopment of algorithms to recognize photos make it the last resort to raise SERP ranking.

Visual marketing one way of appealing to search engine crawlers and users through images, photos, slideshows, graphs, and the likes. Audiences like them because they are snackable and bite-sized. Information becomes easy to digest. They are impressive promotional elements across social media platforms. This marketing strategy increases CTR and website traffic which helps with ROI and conversion rate.

Furthermore, it’s a way to recycle full-length articles and newsletters into motion graphics, images, videos and the likes. A website won’t be stuck with popular long-form posts when it has visuals to back them up. The continuous sharing of the content on social media and the web will generate traffic back to the original site. Adding a visual gives the long-form a chance to be an evergreen content.

Lastly, posting another type of content format is refreshing and rewarding to frequent site visitors and loyal audiences.

Four Reasons to Join The Visual Marketing Bandwagon

Photo taken from Unsplash

Not everyone jumps on the opportunity to use the marketing tactic though it’s around for a long time. The technique becomes different when on a digital scale. Still, some things remain the same. Take the advice from a web design company and join the hottest digital marketing trend. Below are four reasons why visual marketing is a useful technique to leverage a business or an industry.

1. Visuals improve recall through association of figures, compelling imagery, and motion.

According to Inc.com, 81 percent of users skim the content they read online. A photo, gif or slideshow gains people’s attention back to the material. It also attracts them long enough to stay on the page.

2. Visual marketing will make you stand out.

Content recycling and creating visual content push webmasters to go out of the usual type-and-publish. It encourages them to look for new ways to present information which results in unique and one-of-a-kind posts.

3. It provides a content personality.

Getting used to the pattern of visual content creation leads to adopting consistency. A designer often has or follows a template. Hence, the set of visuals will have uniformity while remaining relevant to a topic.

4. It promotes brand identity.

Besides consistency, making a logo and using it to brand visual content makes the business or company stand out. Customizing logos for different types of visual content helps users recognize your brand. A small icon is neat and fits well on videos and other motion graphics. Meanwhile, a complete logo that includes the enterprise slogan, website, and name is for images and infographics.

Wrapping Up

Visual marketing is and must be a part of an SEO agency’s strategy. Though it’s short of words for link building and identifies using keywords, it has the power to engage users. The elements on an image taps on the emotional and psychological aspects of audiences. Utilizing it leads to traffic generation, high CTR, and conversion rate.

The post Using Visuals to Leverage Content Marketing for SEO appeared first on Internet Marketing Reach.

Social media plays a significant role in a marketing strategy. And for you to grow and increase your traffic, merely posting your content on social media may not be effective as you think it is. Remember, your target audience may be sophisticated over time. They know what’s new and what’s terrible online. Which is why impressing your audience is a matter that should not be ignored.

Most SEO companies use social media for their marketing strategy. But the real question is, is it effective and successful enough to double the traffic? Or is it worth your time and effort focusing on that specific strategy? Yes, you may be publishing great content. But without social media to spread your content, then you might not get the desirable results. And yes, that is how powerful and influential social media is. We all already know how social media can help us boost the traffic of our website.

Optimize your content for each network

We all do know that social media have different ways to handle our images and texts. And if you are not mindful of it, there are possibilities that your content or website might not be as good as it used to be for other audiences. For instance, in Google+, it allows you to post longer messages than of Twitter. That means you have to add some variety and value to your post and take advantage of the strengths of each network. Another way to optimize your content is through adding an image. This will give your post a noticeable one than posts that don’t have. The clearer your image is, more people will most likely be interested to click your post.

Never share the same message twice

When you share your content, you will most likely have a caption or a title before posting it. And the usual guideline when posting is to include the title, a link, and hashtags. This step is effective once. But when you have the same message all throughout the entire promotion, this will trigger your audience to mark you as a spammer. And yes, thinking about what to include before sharing may sometimes be a challenge on our part, especially when we share the same content. But here’s how:

For your first post, you can perhaps post the title and the “NEW Blog Post” designator. And for your next post, you can ask your audience a question (to stir a conversation), cite a fact, share a quote or even add an intriguing fact before adding the content or the link of your website. With these methods, it can provide an excellent way to engage your audience on your content.

Develop a sharing schedule

“Is it ok to share the content more than once?” This is one of the common questions ask for most marketers. Yes, you can! In fact, contents that are shared multiple times on social media can boost strong reactions from your target audience. But there’s a caveat, though, the reactions can be a positive or a negative one, depending on how careful you are when sharing. And yes, it is not just about sharing; you also have to observe proper guidelines to effectively and successfully get the desired results without spamming.

Moreover, when sharing, it is best for you if you observe a schedule for it. Perhaps, you can share your content alternatively. If you plan to publish your content on Twitter, Facebook, Google+, then 2 hours after on the same day, you can share it on Twitter and Tumblr. Never share your content on the same account simultaneously.

Monitor your results

When it comes to social media, it is a must for you to monitor each of your posts to know if you get the desirable results. This might be another task to do, but this is one of the most important things you should never ignore. When you monitor the results, you will know if there is a decrease or an increase in post activity, negative feedback from your target audience, or even know if your audience has no interest in your content at all.

Keeping track on the activities online can help you identify which strategy you used is effective in engaging your target audience on social media. And if you notice that the results are not in your favor, then you can base your next techniques or marketing strategies through the behavior of your target audience. With that, you will get the doubled traffic for your website.

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The post SEO Technique 101: How to Double Your Traffic Using Social Media appeared first on Internet Marketing Reach.

But if you’re just starting, it might be best to reconsider your plans of going public and focus on polishing the initial steps as well as remembering the crucial matters involved in online marketing. Here are a few of them.

Planning is indispensable

There isn’t any shortcut to online marketing success. Despite all the advanced tools meant to aid digital marketers in making their work easier, there isn’t just a concrete, solid formula that would guarantee long-term success.

This is why careful planning is necessary. For startup and small businesses, this means looking into the specifics of the following:

• Target market
• Budget plan
• Type of social media campaign
• Frequency of online posts
• Quality of marketing copy
• Customer engagement

And so much more. Before one can fully jump-start any campaign, there has to be a solid blueprint that tells the marketers and company owners the step by step way of the implementation. Otherwise, the whole strategy might be rendered ineffective.

Staying realistic is a key

Visualizing the grand dreams we have for our companies is easy, but acting on it is a whole new different story. Aside from it takes time, money, manpower and risk factors are crucial indicators on whether or not you will succeed.

While it’s good to have your eyes on the win, staying realistic is always better. You have to assess whether or not your current budget, timeline, logistics and everything else coincides with each other. If not, you might end up having some huge issues on the way.

Numbers aren’t everything

Ever since social media has dominated the marketing arena, more and more entrepreneurs seemed to be so fixated in gaining a lot of followers and subscribers in their social accounts.

While these numbers are important, it’s not the totality of your campaign. The point of building a strong online presence is to reach out with customers and eventually encourage them to buy your product or service. But other than that, it’s also a matter of building your credibility to ensure that they get back to you after making the purchase.

You can have as many followers online, but if they don’t convert to anything tangible, you can’t fully assess the efficiency of your campaign. More importantly, you can’t get the profit you initially projected.

Don’t hope for instant gratification

Online is faster. This fact alone gives many marketers and small businesses the impression that results are also instant – which of course, is wrong.

As mentioned, there are no shortcuts in digital marketing. It follows a process. Hoping for instant gratification will only lead to disappointment and this defeats the idea of fully building a trusted reputation online.

Instead of only looking at the short-term goals, it might be best to start looking into the long-term ones. If you don’t win by the numbers on your first try, then that’s fine. You’re just starting after all. There is always a room for making your next campaign better.

Social media marketing works wonders

Lastly, social media is no joke. It’s reality. The challenge with small business companies is how to make their services public and get the attention of their market. This issue is primarily addressed by social media and its unique metrics that help entrepreneurs boost their marketing messages.

Unfortunately, not everyone manages to maximize the usage of these platforms and end up being disappointed by the results they get. As you plan your social media strategy, it’s best to consider the appropriate platform where your main market often hangout and boost your content promotion in there.

Competition is tough in any industry, but this should not be a reason for you to shy away from the idea of making your product public. Reassess your initial plan and see if there are areas in need of strengthening.

Also, if you need professional help such as promoting website articles and making it rank higher on search engines, hiring a third party service like an SEO company in the Philippines might be a good call. Just make sure you choose well the people you plan to work with.

The post Online Marketing for Startups and Small Businesses appeared first on Internet Marketing Reach.

None of us would think that Snapchat would come in handy in the real estate industry. And since Facebook, Twitter and Instagram are one the most popular social media platforms for promoting real estate, using of Snapchat may be the least you can think of. But did you know that it is also a great platform for real estate agents like you? Regardless of the property, selling has never been as easy and convenient as using a Snapchat.

 
For some realtors, it would probably take some time to adjust the millennial way of communicating to a target audience, especially when you are used to having the old school way. Snapchat, however, may not be that hard to manage. A real estate agent needs at least the basic idea on how to use and maximize Snapchat’s features and use it to your advantage. But if you’re skeptical, we list down some thoughts about how Snapchat penetrated the real estate industry from the various real estate professionals.

How does Snapchat benefit your business, and how do your measure success?

“Snapchat is all about personal branding and showing the “behind the scenes” in a day in the life of an agent. I measure success by views – are they staying steady? – and by engagement. If I ask a question will I get anyone to answer?” – Dean Ouellette of Phoenix Real Estate Guy

 
“Snapchat is the social media platform that is most like a real-life conversation. It’s raw and unpolished, which is what people want. But for people to follow you, they have to be truly invested in the process of connecting with you, because it’s a multi-step process. Snapchat doesn’t have a native search for users based on topics, categories or interest, so it takes some effort to connect. If people make and effort to check out your content, they are interested in you and what you are doing.” – Justine Lindsey of World Impact Real Estate

 
“Many of my clients are on Snapchat, so I connect with them and create informative “stories” and snaps that keep me top in mind. Since Snapchat has a 90 percent engagement rate, it is a no-brainer to use this great tool to communicate and engage with clients and prospects. I measure my success by my engagement, open rate and client retention. It is a very new, effective way to manage relationships and also grow them!” – Wade Vander Molen, Director of Sales/Marketing for Stewart Tile in Northern Virginia

 
“The measurable success I’ve had is the inbound and outbound referrals with other agents across the country. The unmeasurable success is getting to know my clients and other agents. Snapchat forces you to be real and authentic. Sometimes it even forces you to be a little vulnerable, which is a good thing. Vulnerability leads to trust, trust leads to relationships, and relationships lead to transactions and referrals. Agents worry about creating professional image, but most people look for trust in their agent and couldn’t care less if they have a suit and tie on.” – Neil Mathweg of Realty Executives Cooper Spransy

How does Snapchat differ from other social mediums?

“Unlike Facebook, Twitter and Instagram, nobody else can see how many people view your story, so you can measure your success privately. Snapchat is more personal and success is relative based on how much you are using it. – The Broke Agent

 
“Snapchat is immediate, whereas with Facebook and Instagram you may be posting at the end of the day, or posting an interesting link or article. Snapchat has more immediate reach and someone can follow your updates in real time.” – Aaron “Ari” Meridy of Brown Harris Stevens

Why should agents start using Snapchat?

“Nowadays, business and personal life are becoming one. In our parent’s generation, your business self was your business self, and your personal self-stayed at home. Now, with social media, those lines have become blurred, and people will work with you because they like and trust you, not necessarily because you’re the most experienced or “best” out there. People connect with you on a more personal and real level. Snapchat is a great way to break down the boundaries when getting to know someone.” – John and Melissa Steele of Steele San Diego Homes

“In any business, change is constant. You adapt to change and learn to be where your target audience spends their time. Snapchat also allows agents to be seen as real people in their real time doing real things. Also, being able to portray your value messages over video for free to your followers is huge. Realtors are marketers first, agents second. Any social network that leads with video is the future. Embrace it!” – Wade Vander Molem, Director of Sales/Marketing for Stewart Tile in Northern Virginia

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The post Communicating in a Digital World: How Snapchat is Revolutionizing Real Estate appeared first on Internet Marketing Reach.

“Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They’re only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.” – Alexis Ohanian

Social media is known for reaching a wide range of potential people.  However, if you think you’re using social media correctly, then wait until your competitor gets to pass through you. Promoting your personal brand on social media is not just about posting who you are or what your products and services are – it is beyond what you think it is. If you want to succeed, you have to build a bond between your consumers. Easier said than done, right? Here’s How:

Identify your goals

First things first, identify your goals. What are your plans? Reasons as to why you want to build a personal brand on social media? Who are your target consumers? Are your goals attainable? In what why you can work out your strategies and how? What would you expect when you reach your goals? Keep in mind that you cannot succeed a particular promotion when you don’t even know this basic information. However, if you know and have a thorough understanding of your goals, then it would be easier for you to plan -out an effective strategy.

Keep it real

Rule of the thumb: Never promote a brand that does not project of who you are. Bear in mind that it is easier to promote a brand when the image you are projecting enhances your personal interest. Keep it real. This is also one way to grab the attention of your potential audience. Moreover, your audience would only trust you and your brand when they know you are promoting your expertise. But there is a caveat, though, try to avoid using terms or languages that only teens or adults can understand – this may only discourage other potential clients to engage in your products and/or services.

Be consistent

Consistency in your promotion is a crucial element you must consider. For instance, if you are trying to promote a real estate, then stick to it. Most importantly, you also have to be consistent with the overall quality and appearance of your products and/or services. It is in this way where you can build a brand that would remain in the minds of your audience.

Be everywhere

One of the advantages of using social media is that you can choose various media platforms in promoting your personal brand. You can use the Facebook, Twitter, Instagram, LinkedIn, etc. With these platforms, you can boost your online visibility, which would also lead to brand awareness. Although you may be using different social media platforms, make sure you still apply the same strategy to make sure you are still consistent with your brand. This is also one way to boost your credibility to your audience.

Stay strong

A successful promotion should be strong enough to convince your potential audience to engage with your brand. Keep in mind that a strong brand pays attention to every single detail. What makes your brand interesting? What are the advantages your clients would get when they engage with your brand? It is in this way where you can convince your audience that you are promoting a strong brand.

Regardless of the strategy you use, promoting a personal brand is not that hard as you think it is. Know that your personal brand is the foundation of your marketing efforts. That only means, make sure to use the right approach that will connect your brand with your audience.

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Even you – you are doing content curation without you realizing it. Do you have a Facebook profile? Do you share posts, images, videos, infographics, etc. that you think your friends will find fun or useful? That’s content creation.
With that said, here’s what how you implement a content curation strategy.

Proper ways to curate content

1) Provide context to the curated content

2) Mix original with curated content

3) Curate only the most valuable content

4) Diversify the content topic

5) Evaluate the fit of the curated content

6) Share content on social media

7) Attribute the source of the content

1) Provide context to the curated content

Offer your views, insights, and knowledge when presenting curated content. You can do this through a commentary or quote. Do this to each piece of content you curate. Although the content is not yours, there will be a sense of ownership because of your abstraction of the said content, for instance. Also, put a call to action with each content you share.

2) Mix original with curated content

Curated content is good, but it won’t be as good if it’s purely curation. Publish original content, too. In fact, this should be your core content strategy. Otherwise, your target audience and rivals would only think of your brand as an aggregator. As such, publish custom content that’s targeted to your niche.

3) Curate only the most valuable content

It is not enough that you curate content that aligns to the goals, initiatives, and values your brand stands for. Don’t be too you-centric, sharing content that is all about you and your brand. Know what your audience needs and wants and share pieces of content that answer their common inquiries, for instance. This instills your expertise in the subject as well.

4) Diversify the content topic

There is strength in numbers, right? Thus, make sure that everyone in the company understands that they are also contributors. They can share an interesting article that they run into while exploring their news feed, for instance. It’s the internal knowledge-sharing culture that you are building here. You may also create a content hub (perhaps using a tool) where they can share the content with the curators.

5) Evaluate the fit of the curated content

Other than selecting strong content to share, there should be a fit. You don’t just share a piece of content because you find it interesting. It should resonate with your brand and your audience. Otherwise, it will be deemed irrelevant. When structuring content curation, collect as many content pieces as you can. However, when sharing a content, focus on its quality.

6) Share content on social

Speaking of sharing, a piece of content will have no value unless you share it with your people. In Facebook, for instance, you need to share twice a day, everyday of the week. Publish brand-related content on Thursdays and Fridays and save the weekends for other, but still brand- and audience-relevant content. Post on social sites that best resonates with the nature of your business. You can’t be on every and all social site.

7) Attribute the source of the content

Give credit where credit is due. Don’t pass the content as something you create originally. That would be so wrong, and a common pitfall in content curation. You share a piece of content to your audience because you find it relevant and valuable. So, you might as well credit the source of such content and let the owner know that you are using his or her content. Who knows, he or she might share the content thereby expanding the reach of the content.

You can only trust the process when your content curation process can be trusted. Do it right, and everything will fall into place. It all boils down to being selective. If you want to be perceived as the authority within your industry, you should be sharing high-quality pieces of content. You provide your audience value through the content you shared and they will think of you as their go-to source of essential information.

The post How to Curate Content Properly appeared first on Internet Marketing Reach.

When it comes to having a social media strategy, there is just one rule – post valuable content. The question now is – how will you know that the content will provide value to your readers? Unquestionably, you want high-value engagement to drive actions and conversations. This will not materialize if you don’t know which types of content actually is the most valuable to you and your readers. Here are some of them.

Content types that are of greatest value

1) Infographics

A 2014 study revealed that infographics are the most commonly shared of all types of social content. Why? Because the content is highly engaging. Also, humans are wired that way – we process what’s easiest for us. Visual information is much easier to process than contextual information. Yes, looking is much easier than reading. We also tend to read when the text is accompanied by a picture. From the name itself, infographics are downright valuable because they present useful information.

2) Content with images

Image-rich pieces of content also receive more shares than those that are purely texts. The fact remains – images are highly shareable. Actually, pictures are shared by 43% of people who get to see them. This is true for both Twitter and Facebook and perhaps, other social media sites. The value of this content is apparent in images giving context to what the users are going to read. The image guides the expectation.

3) Interactive content

Interactive content is defined as a piece of content that requires a user’s active engagement. It means that the user should act on it, not just read or watch. As a reward for the engagement, the user is provided with hyper-relevant results in real-time. Perfect examples of this content are polls, quizzes, assessments, brackets, etc. These are high value since it enables a more personalized and user-focused experience.

4) Emotionally charged content

People asserts the emotional value of a post. Hence, if it is positive, the content will be shared. Not so much, if it’s not. Content that evokes awe, laughter, amusement, and joy are shared more than content that elicits feelings of anger, empathy, surprise, and sadness. The good news is emotion is a universal language. It is highly relatable wherever you are in the world. For a truly valuable social initiatives, focus the content you publish on positive emotion.

5) List post

Another highly-shared piece of content is the list. Lists posts receive higher social traction compared to other types of content such as how-to, what, and why posts. Apart from its share-worthiness, list posts are generally skim-friendly, organized, and easy-to-read. The structure is not too rigid, too. Thus, you can go through the entire article quickly. Again, make it as informative as you can so that your readers will find it valuable and be compelled to share it with others.

So, when devising a content strategy, make sure that it includes a good mix of these types of content. To continue, we want to leave you with how to create highly shareable content pieces. These are the results of BuzzSumo’s analysis of more than 100 million articles and Buffer’s experiments You can think of these as simple rules to live by when planning your social media strategy. After all, these tactics are tried and tested and aimed to maximize your ROSI or your returns on social investments.

• List posts and infographics are more likely to be shared.

• Combine texts with visuals.

• Appeal to people’s narcissistic side.

• Inspire awe, laughter, or amusement.

• Inspire trust by being consistent.

• Publish and promote content on Tuesdays.

• Share content more than once.

• Long-form content has less competition, and more shares on average.

• Implement social metadata (e.g. Facebook preview image).

• Reach out to influencers.

• Promote the articles a week after publication.

• A/B test posts.

The post 5 Types of Social Media Content That Offers the Greatest Value appeared first on Internet Marketing Reach.

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Did you know that over 90 million tweets are generated globally at a daily basis?

Whereas most of the social media platform gives you the leeway to craft long content with combined text and images, Twitter lets users summon their creativity on expressing their thoughts in just 140 characters.

It’s technically a place to have a glance at what people are actually saying.

So if they’ve expressed their need for the service you offer, who cares if they belong to your market’s demographic?

One-click Twitter Search

Compared to the ever-popular Google search engine which can pull out a rather huge volume or relevant results, Twitter makes the search faster for any internet marketing agencies.  All you need to do is to:

• Go to search.twitter.com
• Input on the search box: “need + (your product/service)” or “I want + (the product/service that you offer)
• Click Search.

You’ll be surprised by the volume of people around the world who are practically begging for your service. One great thing about Twitter search aside from their concise and direct message is their real-time results.

Let’s take a closer look…

Say for example that you own a web development company or maybe someone who’s working as a marketer for them.  Your primary target for any campaigns include start-up companies, small business entrepreneurs, organizations who wish to reach more sponsors through an official website and more.

Researching for your market’s demographic helps. But Twitter offers a better, faster alternative.

Searching for keywords like ‘need web developer’ points you directly to entities around the web who want what you offer. They’re all there, seeking your attention. It’s now just a matter of taking the first step to get in touch with them by dropping a short private message!

Making the best out of the keyword power

Much like the search engines, Twitter also makes use of keywords for filtering. Therefore, it’s very important for marketers to have a list of relevant words for the product and service they offer.

Taking the example of a web development company, one can play along the following keywords:

• Web design
• Blogging
• Content marketing
• Content writing
• SEO service

…and so much more.

Just make sure the words you use are part of the overall package you offer. By playing along with these keywords, you get to reach more potential customers online.

But why Twitter?

We’ve got all sorts of marketing arenas found online. From popular social networking sites to personal-run blogs, there’s an immense opportunity to get your product out in the open for free!

But why Twitter when it’s only limited to allowing you few words of marketing pitch when in the first place there more flexible and media-packed tools at your disposal?

 Immediacy and relevance

With the volume of information presented to us online, marketers are faced with the  daily challenge of providing knockout content coupled with strategic social media  sharing to draw the attention of their target market.   Plus, there is that issue of the  people’s attention growing more fleeting as we speak.

The standard 140 character limit in Twitter solves the issue of falling into a rather  dragging content and encourages marketers to strike directly and on-point to what  their  market needs in a creative, relevant and urgent tweet!

 Bottom line…

Timing is a critical factor in marketing and the fastest who respond gets to have the  upper hand.  Identifying your target market’s demographics remains an essential part of  creating your message right.

But as the old adage states, ‘There is always an exception  to any rule,’ online marketers cannot just miss the chance to promote their service direct to individuals who are openly asking for it.

Enjoy a one-click, target market search and promote your product or service!

The post Finding Your Twitter Market Minus their Demographics! appeared first on Internet Marketing Reach.

Content marketing tools to use

For looking for content idea or inspiration

AllTop

AllTop lists down top stories on various topics for inspiration, and the sources it displays are highly reliable. You just need to search the website. Other great tools that you can use are Reddit and Quora. Reddit proved time and again that it’s the site for engagement. There are thousands of active communities on the site. It also receives more than 150 million of unique visits each month. Quora, on the other hand, is the ultimate question-and-answer (Q&A) forum. What better way to discover content ideas than to read questions and answers that real people ask.

For finding the right title

Portent Content Idea Generator

Portent’s title generator will help you in generating the title one click at a time. You just need to enter the main subject. What’s good with this tool is it offers insights on why you should include a particular word or group of words in the title. If you want choices of titles in one click, the alternative tool – The Best Online Title Generator – might just be the one you’re looking for. You can also analyze the title by heading to CoSchedule Headline Analyzer. Just enter the headline on the given field and click Analyze Now.

For discovering the appropriate image

AlltheFreeStock

AlltheFreeStock is a website that offers not just free stock photos. It also free mockups, videos, sound effects, website templates, fonts, and icons. The site archives thousands of Creative Commons zero license stock photos. These photos, which can be downloaded directly, can be used however you like. After downloading you may upload the photo on Canva so you may tweak it to suit the purpose of your content. Another great tool that you can use is Easelly, that is if you want to create an infographic based on the content that you’ve just written.

For checking the content readability

Hemingway Editor

Hemingway Editor is an online editor that helps in improving the readability of your content. You can write and edit directly on the platform, but you can also copy and paste your text if you are more comfortable doing the writing part in MS Word. The corrections are highlighted in different colors. It will tell you if there are sentences that are hard or very hard to read and alternatives to phrases. It also tells when adverbs and passive voice are used. Grammarly is a substitute tool to use. This can check contextual spelling, grammar, punctuation, sentence structure, and style.

For evaluating the originality of the content

Small SEO Tools Plagiarism Checker

From the name itself, this Plagiarism Checker analyzes if the text has duplicates. You simply need to copy and paste the text on the box provided then, click the Check Plagiarism button. The plagiarized parts will be displayed in red ink. You may click that part to know which online sources contain the same text. Grammarly can be also considered an alternate to this. Although available for premium users, Grammarly also checks the text for duplicate contents. The site checks the contents against more than 8 billion web pages worldwide.

For sharing on social media

Buffer

Published contents must be promoted online. Usually, these are promoted on social media. Buffer can help you with this. It connects all your social media accounts in one place, posting to various platforms in just one click. Yes, you can schedule the posts so that you can maximize their exposure. Or, you can also use Hootsuite especially if your main social network is Twitter. Unlike Hootsuite, Buffer doesn’t allow users to view their Twitter feed directly.

SEO tools come and go, but there are tools that stayed because they are so effective. Some of these are discussed above. Perhaps, you are using a different set of tools right now. Keep these tools handy and you are on your way to becoming the most productive content creator that you can be. The premise is to use the tools which you think can help you streamline the content marketing process.

The post 6 Content Marketing Tools to Make the Process Easier appeared first on Internet Marketing Reach.

Top 5 extensions for social media marketers

1) LastPass

The Last Password You’ll Ever Need

From the name of the extension itself, you’d know what it does. Online community managers often maintain accounts on various social media platforms. Forgetting a password or two is inevitable unless you use the same password on all your social accounts, which, on the other hand, is not advisable.

Not only that, LastPass also allows the users to generate strong passwords to replace old, weak ones. Every password logged is available on a searchable password vault. The passwords are automatically synced to the device you are using once you login to your account.

While you need not remember the password because of its auto-login feature, you can still share it with other team members. When a member leaves the team, there will be no need to change each password since you can simply remove his or her access.

2) Papier

Open a new tab and trap your best thoughts.

Social media as a community is alive and breathing you’ll never know when you will encounter a nice post that you want to reshare. However, there are specific times when you cannot just abandon or let any distraction ruin the momentum you have for the task on hand. What do you do? Papier is the answer.

Papier is a brain dump tool where you can put your thoughts regardless of how mundane they may be. The proposition is simple. Social media marketers are in front of the computer screen at least 7 hours everyday. Who knows how many thoughts run through their minds throughout the day? Did you know that a person has about 60,000 thoughts daily on average? That’s a lot.

What you do is open a new tab and just type away your thoughts. When you open a new tab, your notes will still be available. You can cross out or remove the notes or thoughts you have already accomplished or you no longer need. It also has a print option at the bottom so you may have a hard copy if you want.

3) CoSchedule

The editorial calendar for all your blog, content marketing, and social media needs.

Social marketers understand the dilemma of creating and publishing contents and sharing these on each of the networking sites. CoSchedule can help, sharing content from anywhere to your various social media accounts easily. You can schedule your Twitter shares quickly right onto the calendar. With this, you may control what you’ll be sharing and how many updates to do within the day.

Not only that, CoSchedule can also add the image you prefer right onto what you want to share. The tool pulls in blog headlines, too. Finally, you may highlight a content, open the curator tool and pull that specific content you want to share with your friends, followers, and subscribers.

CoSchedule also connects an Evernote notebook to share with your teammates so that everyone can access the notebook as well as the calendar.

4) OneTab

Save up to 95% memory and reduce tab clutter

When browsing share-worthy contents, the tendency is to open as many tabs as possible and gauge which contents should be shared and which can be disregard. The process can lead to up to fifteen or so open tabs on your browser. This slows down the computer and thereby affecting the browsing experience, and slowing you down too. OneTab can convert these tabs into a bookmark page-like list.

Once the tabs are converted into a list, you may access each item in the list by simply clicking the URL. Other options are restore all, delete all and share as web page. The extension also allows naming, locking and starring the tab.

Thus, when you are overwhelmed with too many open tabs, just click the OneTab icon on the upper right side of the browser. Chrome can save the links so they will be available when you open the browser again.

5) RiteTag

Actionable analytics, social crafting and automation tools. Right where you post. Customize the toolkit in the fly!

Social community marketers understand the necessity of using hashtags. The problem is choosing which hashtags to choose. Some uninitiated marketers end up with a hashtag overload! Unsightly, right?

With RiteTag, you can optimize the hashtags that you want to use. If you want to use your own hashtag, RiteTag will determine its shareability based on its color grading. Green tags are the best performing tags while the red ones are the least performing. However, you can also click the word right from the composer and an analytics will be displayed including, for example, the numbers of tweets, re-tweets, views, etc. RiteTag provides an analytics for each hashtag.

You can also see influencer statistics including who often use that particular hashtag. You can follow them directly from the list that RiteTag provides. Aside from that, the tool allows users to create a meme using your own photo or any photo from its library. There are click-to-add emojis, too. The best part is the extension is applicable to fourteen social media sites including Facebook, Twitter, Hootsuite, Tweetdeck, etc.

These Chrome extensions can definitely make the lives of social media marketers more convenient. Nonetheless, these are just five of them; there could be more. In the meantime, you should master and maximize how each extension can provide more value to your social media marketing campaigns. These extensions are easy to use and they are 100% free! Grab them now!

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