Text messaging is a communication tool and has a 99.9% open rate. Once a phone user gets an SMS or MMS, the first impulse is to check its contents. According to Tatango, the text messaging landscape has not changed in twenty years. Unfortunately, it’s not a priority for some businesses […]

Almost everyone has a smartphone, and most of the time, they are clinging to it. Some people have one phone. Others have a combination of one phone and one tablet. In a family of five, for instance, the population of devices outweighs the members of its household. It’s also crucial […]

Digital marketing covers a broad perspective. It serves as an umbrella for a bunch of terms. A newbie in the industry may not understand SEO, PPC and others jargon in the mix. But research and self-learning help them navigate the full scope of the topic. Whether a self-learner or a […]

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer When you own a small business such as a retail store, it is easy to feel frustrated when you don’t get enough traffic […]

Blog promotion, whether organic or paid (or advertising that is spearheaded by an Internet marketing agency), is often regarded as a puzzling zone for the content creators. The creators themselves are seemed confused to which camp they should belong: create less, promote more or create more, promote less. Should it […]