What’s great about utilizing the potential of SEO in business is it’s marketing features. Search engines adapt to the needs of the users as customers start to cower for information. Hence, search engine algorithms prioritize the quality of content. Word count, unique title and image alt tags, and keyword relevance […]

  Social media plays a significant role in a marketing strategy. And for you to grow and increase your traffic, merely posting your content on social media may not be effective as you think it is. Remember, your target audience may be sophisticated over time. They know what’s new and […]

With consumerism now dominating the market, it’s no longer a surprise to find a lot of private entities starting their own venture. Now, anyone can promote content online for free and reaching out to a specific pool of customers has also become easier. But if you’re just starting, it might […]

None of us would think that Snapchat would come in handy in the real estate industry. And since Facebook, Twitter and Instagram are one the most popular social media platforms for promoting real estate, using of Snapchat may be the least you can think of. But did you know that […]

“Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They’re only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.” […]

There are three Cs that every content marketer must know – create, curate and collaborate. Although it appears the easiest, of all three, content curation can be considered as the most challenging. Content creation is the process of helping your target audience find the best possible content online. Do it […]

  When it comes to having a social media strategy, there is just one rule – post valuable content. The question now is – how will you know that the content will provide value to your readers? Unquestionably, you want high-value engagement to drive actions and conversations. This will not […]

Did you know that over 90 million tweets are generated globally at a daily basis? Whereas most of the social media platform gives you the leeway to craft long content with combined text and images, Twitter lets users summon their creativity on expressing their thoughts in just 140 characters. It’s […]

Working in an SEO company? Doing content creation, publication and distribution in-house? Content marketing is here to stay. There are costly consequences of not doing it. And, whether you are doing it in-house or commissioning an agency to do SEO for you, the process can be overwhelming. Thankfully, there are […]

Google Chrome’s extensions library is comprehensive. However, digging deep into the categories to find out which ones are more applicable to you can be a hassle. Then again, no one can underestimate the immense benefits of these extensions especially to the social media marketers who build and manage an online […]