Content Marketing Social Media Marketing

September 19, 2014 at 3:02 am

6 Best Practices in Effective and Accurate Social Media Usage

There are many instances where most marketers share the sentiments about what to post in their social media accounts. Some would be asking for more ways on how to make do of this dilemma now that the demand for information is very much rampant. Many digital marketing agency Philippines, among others would suggest techniques to broaden up a marketer’s horizon to effectively and accurately bring what is expected in using the social media.


Social media as an arm can make a business or a site go viral and more often than not, it is always in a way of promotions. However, in using social media, statistics show that the usually, general statistics and ideas on what might work best in practice and the ones which as shared better are those with enough and valuable content.


Having known that social media is a tool which is powerful enough to reach target audiences, and with strategic, effective ways to procure growth on information. It not only allows you to directly connect with your customers, prospects and brand representatives about everything, but also a way for your audience to get engaged.

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Here are 6 best practices that you can share along with your business colleagues or have it as a habit for yourself in your website.


#1. Follow back and interact. If you are maintaining a social media account that allows you to get more close with your audience, like Twitter, Instagram or Facebook among others, this would mean that you have more opportunity to get to them more and know their wants and needs. Interacting is one best way for you to be able to be socially alive. You have followers, so follow them back and engage a conversation with them.


Take time to talk to them most especially when they share your content to their feed. Ask them if it helped them so you would also know what else you could do.


#2. Be more social. Just like how you get social with someone you meet. Again, learn to engage with your brand influencers. Learn to ask your followers how you could keep your service upright. This is one absolute thing that you should keep in mind. But also have the decency to not look so desperate. There are also ways where you not need to be a spammer of some sort. Just enough


#3. Keep it concise. Content is what you will be sharing in your social media accounts. And sometimes, you just have to make things short and simple (and catchy!) so they would also take it lightly. This more likely applies to Twitter since there is 140 character limit. Facebook, Google+ and other networks do not impose a character limit yet it would also be helpful to make the content short and concise. As they sometimes, the shorter, the better!


#4. Don’t over share. This is important. Albeit the goal is to engage conversation, let your readers know what you are up to and what contents you think may interest them, put to mind that over sharing would also turn your audience off.


As what Mitch Joel, author of CTRL ALT Delete, Sometimes being able to publish every whim that scans across your brain is the best thing in the world. Sometimes, it can become a real problem. The killer is this: when it is a problem, you’re usually the last to know and the damage is done.” 


#5. Be as transparent as possible. Being open to your audience goes a long way in social media and it’s a big part of building trust to your community. To make yourself transparent as you can, allow your audience to get a glimpse of the behind the scenes of your business (or your site). You can create videos, livestreams, webinars, meetings and events to introduce your team.


#6. Be proactive. There are times when there are a variety of posts that do not mention your brand but is still valuable. You can monitor these feeds to pick up information that might be helpful to you, as well as to your clients and prospects. This would also mean responding to feedbacks, positive or negative. Thank your community for sharing your content and invite members to share their stories (e.g. interviews, guest blogging). On the other hand, respond to negative feedbacks by still thanking them for letting you know. Take it as a constructive criticism that you can improve on. It’s a great way to catch any issues before they become potential crisis.

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It is important that what you share can benefit your audience and it’s really helpful if the one you are sharing is also helping them alleviate their problems. With social media, there are mere a lot of ways to improve on and perhaps, these are the common things every marketer or businessperson should keep in mind.


What about you? What tips do you have for engaging with your audience (or other people) across different social networks? Share your best practices to us on the comment section below!

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