Working in an SEO company? Doing content creation, publication and distribution in-house? Content marketing is here to stay. There are costly consequences of not doing it. And, whether you are doing it in-house or commissioning an agency to do SEO for you, the process can be overwhelming. Thankfully, there are specific tools that can make the process easier and more efficient from the title down to the image.
Content marketing tools to use
For looking for content idea or inspiration
AllTop lists down top stories on various topics for inspiration, and the sources it displays are highly reliable. You just need to search the website. Other great tools that you can use are Reddit and Quora. Reddit proved time and again that it’s the site for engagement. There are thousands of active communities on the site. It also receives more than 150 million of unique visits each month. Quora, on the other hand, is the ultimate question-and-answer (Q&A) forum. What better way to discover content ideas than to read questions and answers that real people ask.
For finding the right title
Portent’s title generator will help you in generating the title one click at a time. You just need to enter the main subject. What’s good with this tool is it offers insights on why you should include a particular word or group of words in the title. If you want choices of titles in one click, the alternative tool – The Best Online Title Generator – might just be the one you’re looking for. You can also analyze the title by heading to CoSchedule Headline Analyzer. Just enter the headline on the given field and click Analyze Now.
For discovering the appropriate image
AlltheFreeStock is a website that offers not just free stock photos. It also free mockups, videos, sound effects, website templates, fonts, and icons. The site archives thousands of Creative Commons zero license stock photos. These photos, which can be downloaded directly, can be used however you like. After downloading you may upload the photo on Canva so you may tweak it to suit the purpose of your content. Another great tool that you can use is Easelly, that is if you want to create an infographic based on the content that you’ve just written.
For checking the content readability
Hemingway Editor is an online editor that helps in improving the readability of your content. You can write and edit directly on the platform, but you can also copy and paste your text if you are more comfortable doing the writing part in MS Word. The corrections are highlighted in different colors. It will tell you if there are sentences that are hard or very hard to read and alternatives to phrases. It also tells when adverbs and passive voice are used. Grammarly is a substitute tool to use. This can check contextual spelling, grammar, punctuation, sentence structure, and style.
For evaluating the originality of the content
From the name itself, this Plagiarism Checker analyzes if the text has duplicates. You simply need to copy and paste the text on the box provided then, click the Check Plagiarism button. The plagiarized parts will be displayed in red ink. You may click that part to know which online sources contain the same text. Grammarly can be also considered an alternate to this. Although available for premium users, Grammarly also checks the text for duplicate contents. The site checks the contents against more than 8 billion web pages worldwide.
For sharing on social media
Published contents must be promoted online. Usually, these are promoted on social media. Buffer can help you with this. It connects all your social media accounts in one place, posting to various platforms in just one click. Yes, you can schedule the posts so that you can maximize their exposure. Or, you can also use Hootsuite especially if your main social network is Twitter. Unlike Hootsuite, Buffer doesn’t allow users to view their Twitter feed directly.
SEO tools come and go, but there are tools that stayed because they are so effective. Some of these are discussed above. Perhaps, you are using a different set of tools right now. Keep these tools handy and you are on your way to becoming the most productive content creator that you can be. The premise is to use the tools which you think can help you streamline the content marketing process.