Search Marketing SEO

December 21, 2015 at 7:40 am

SEO 101: Which Pages should You Optimize First?

Optimizing pages is an integral part of search engine optimization. When you are working for an SEO company and are offering link building services and guaranteed SEO, it is imperative that you routinely optimize and polish your site according to search engines such as Google’s various and habitual updates. However, with so much to do and so many pages to optimize, SEO specialists barely have any idea where their workload begins. The first step in optimizing a page is to realize the importance search engines place on your title tag, meta description, heading and body content. These are the crucial and imperative elements one should focus on as these are the areas search engines place prioritize.

Herding potential clients and increasing viewership are already hard enough by itself, complement that with proper optimization of your site and SEO specialists have a whole lot on their plate. To make sure that all your optimizing efforts are not for naught and would be most efficacious, this article offers guidelines in ascertaining which contents to prioritize first so that you can put more focus on areas that will help you in improving organic search performance that, in turn, would drive more consumers to your website to convert.


Determine what your business goals are and from there you can identify which contents to optimize first. Company resources are most quickly approved when projects align with the key initiatives every team is working together to attain. When it comes to optimizing content, those that support your company’s business goals will come naturally be prioritized or would, at least, be high on the list of contents to optimize.

Great dynamics becomes apparent between SEO, and the demands of consumers are parallel. Additionally, it makes for a great important channel for driving sales when the business goals align with the products and features consumers already seek. This makes it easy for SEO marketers to exploit their products through SEO techniques. However, there are times that business goals center all their focus on raising awareness of a new product or a concept that is fairly new and unheard of. For this to be a successful endeavor, SEO marketers need to realize that their consumers would need to be exposed to these terms before they can search for these as potential consumers cannot search for something that they are unaware of.

So, before an SEO channel can be truly effective, marketers would need to raise the appropriate level of awareness of these products and concepts first. Succinctly put, albeit a great option for knowing which contents to optimize first, business goals should not be the sole criterion.


Another way to discern which pages to optimize first is to compare performance and potential. This occurs when the SEO program is already beyond the initial stage of optimizing the first pages. To determine which of your pages have the most potential to drive most customers, check the visit, conversions, keyword data and rankings. A page generating a lot of conversions and are driving more views and visits would be a website that may be better optimized than a page that is not doing as well. Do not run the risk of harming a page’s performance by “optimizing” it when it is already faring well.

Instead, look for pages that are not doing so well and those that drive traffic but are not performing as well as your top performing pages. Complement performance data comparison with comparing keyword research data to identify the advantages of optimizing a page. Optimizing pages which have low-demand phrases will all be for naught and would not do very well performance-wise.


Title tags are crucial in determining the ranking signals of a page. Title tags that have not been optimized is a likely sign that the rest of the page has not been optimized either. Use software that assists you in revealing every title tag that is similar to yours sort it alphabetically and identify the large clusters of pages that all have the same title tag.

To drive organic search customers, have a title tag that is both unique and relevant to the content on that particular page.

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