Why Focus on Mobile Marketing Tactics

Mobile marketing opens several opportunities to expand a brand. Phones are part of people’s daily routines. They are personal, powerful, and disruptive even if they provide choices and information on the user’s hand. Hence, the mobile experience must be personalized similar to choosing the right smartphone that will change a life. Using mobile marketing creates meaningful connections with users. It makes your branding, products, and services accessible and available to the market. The marketing techniques will attract prospects as it aims to influence decision-making subconsciously. Mobile marketing tactics go beyond the communication aspect for consumers. It covers user interface, search engine, and social media marketing. It utilizes apps and data to find the best combination to transform visitors into loyal customers.

Mobile Marketing Strategies

To integrate an online marketing strategy for the business, here are five mobile marketing strategies to try.

1. Develop an app.

An app makes the customer’s life easier. It has less response time, more interactive, and serves as a two-way communications channel. It can also access the smartphone’s features like the camera, phone book, and other installed apps to provide supply tailor-fit information and data. It enables businesses to come up with a personalized offer, loyalty programs, and exclusive content. When designing an app, ensure it is navigable. Make a compact and straightforward user interface to increase conversion rate. The menu, footer bar, and call-to-action buttons must be where they should be, so the app leads customers to commit or do an action.

2. Improve your mobile site.

Aim for mobile friendliness. Follow the practices by experienced designers on creating a responsive web design. Prioritize the importance of navigation, so users stay and spend their time in your site. The menu must be easy to locate. Use the right theme to complement the elements in your site. The right background, buttons, fonts, and colors come together during an A/B test. Content is crucial for any website. Without the right mobile web design, users aren’t likely to recognize great content. The unappealing design pushes them to look at information somewhere else.

3. Create content based on device.

Content is part of a great mobile marketing strategy. Users use different methods to read or take-in their information, so writing for a desktop site is different for a mobile blog or an app. Some users skim while others read word per word. Creating a mobile-friendly content begins with the headline. The headline must be short, compelling, and persuasive. A tiny and straightforward headline fits small screens and piques the interest of users on the run. Besides the title, it’s also a must to inform readers what is in the discussion. The opening paragraph or conclusion must cover the basics of the idea behind the written content. It helps readers decide if the work is worth their time. Don’t forget to utilize white space. It reduces eye strain and makes it easy to separate the thoughts on each paragraph.

4. Think of Mobile SEO.

Optimize your website for search engines. Keywords are powerful in desktop and mobile organic searches. However, users react differently on each platform. Mobile users tend to type in specific and branded keywords because of their prior knowledge of their query. Some users use a desktop for generic searches on a topic, product, event, or industry. They shift to a smartphone or similar device once they are sure or at least have an idea additional queries. Other than keywords, page loading time is a ranking factor in several search engines. It’s best to optimize the site in these areas to increase ranking. Get the business listed on local maps. Use local SEO so users can find the company. Google My Business creates an online listing for the firm with relevant, useful information such as the address, contact number, and business hours.

5. Personalize your marketing approach.

An effective mobile marketing technique targets users. The app or website provides value through content that emotionally connects with its readers. The marketing tactics are also empathic as the business surveys its products and services through the customer’s lenses. There are several ways to personalize marketing strategies. The company can identify the consumer need. Solving a customer’s concern can target thousands of people who are also facing the same questions. Sharing a story is always a personal attack. A video or a testament from a customer or a successful campaign highlights the excellence and deeds of the brand. Use photos to elicit reactions from the people who visit the site. Creating a mascot or a distinct character separates your brand from others. A mascot for the blog makes it stand out from its niche. It also becomes easy to recognize as the character becomes the essential part of the site and mobile marketing strategy. Last but not the least, combine mobile marketing methods for user engagement. Don’t be satisfied with local and search engine optimization. Target social media marketing. Generate useful content on blogs, make podcasts, e-books, and (if possible) online courses. When you identify your core audience and target market, it becomes easier to personalize a marketing approach.

Mobile as a Sales Leverage

Apps and information on available on mobile enables users to shop and subscribe on services in the comfort of their homes. Businesses who use marketing strategies for smartphones are likely to get these customers through their efforts. Apps and users mobile data help companies as it does to the user. Smartphones are part of life, so mobile marketing techniques for customers and business are part of digital marketing this 2018.

The post How to Improve Business Mobile Marketing Strategy This 2018 appeared first on Internet Marketing Reach.

Therefore, it is essential to learn strategies for people cope with difficulties, hardships, and fears. These techniques must be applicable at home and in the workplace especially those in fast-paced industries such as an Internet marketing agency. Its staff must have proper coping methods to ward off the stress from each day’s work shift. Luckily there are apps for breathing exercises, mood tracking, stress management, and sleep improvement.

The apps below will help manage anxiety through strength training, meditation techniques, and activity tracking.

Breathing Exercises

1. SmilingMind

Smiling Mind is a non-profit organization advocating balance to people’s lives through mindfulness. It has an app promoting mindfulness meditation, a necessary for a healthy mind. The app starts with a three-step introduction to meditation for beginners. Afterward, users can choose from several modules and programs sorted by age groups and environment. It also has meditation practices towards stressful events affecting relationships, sleep, emotional well-being, and performance. It comes with features helping you track your progress, set reminders, and download sessions for offline listening. It also supports saving favorite meditation sessions for easy retrieval.

2. Stop, Breathe and Think

Stop, Breathe and Think is easy-to-use mindfulness and meditation app for beginners. It’s intended to assist users to cope with anxiety, depression, and insomnia. It has instructions on text and 27 meditation audios spanning from two up to twenty minutes of breathing exercises. The sounds have customizable timers with chimes or soundscapes. It also has a “check-in” step which gives users a moment to reflect on their mental state before meditating.

Mood Tracking

3. Daylio

Daylio is a micro-diary app for several entries throughout the day. It has a mood picker and activity selection to save daily entries. The app gathers the input and helps users make sense of their habits. It also has an entry field to take notes on what occurred during specific times if the day. To keep the individual’s information safe, it has a PIN lock to support user privacy.

4. Self-Help for Anxiety Management (SAM)

The SAM app has a hip and calming graphics interface for the self-help techniques to conquer anxiety. It uses sliders to input your feelings, thoughts and measure your desire to avoid the activities and fears. It has an anxiety tracker and a toolkit for uploading self-help tools for managing manifestations of anxiety.

Sleep

5. Sleep Cycle Alarm Clock

The alarm clock analyses your sleep patterns to determine the best time to wake you up. It uses the phone’s microphone and built-in accelerometer to point your sleeping phase. The alarm goes off during your light sleep so you can maximize your shut-eye during your REM stage.

6. Tide

The app plays nature sounds perfect to enhance focus, induce sleep and a companion to meditation. It has mountain hums and waves splashes which are lullabies at night. It’s light alarm clock rings in the morning in sync with birdsongs. It follows the Pomodoro techniques for its timer backed by several white noises. It also daily photos to inspire users in their daily struggles.

7. Calm

The app has bedtime stories, soothing nature sounds accompanied by sceneries, and meditation sessions which can help you combat high levels of anxiety. The timed meditation sessions are three minutes long and can last up to 25 minutes. Its topics cover anxiety and stress management, happiness, gratitude, body scan, forgiveness, and non-judgment among other things.

Stress Management

8. 7 Minute Workout

It features several exercises users can follow and accomplish in seven minutes. It is a handy workout guide for beginners of weight loss or those who want a variety on their day. The cycle of movements is helpful in managing anxiety as it frames the mind to concentrate on the pattern. The exercise routine also pushes you to sweat, an effective way to lower the levels of cortisol in your body.

9. Happify

It has games, activities, and happiness boosting techniques developed by scientists and experts. They study the fields of positive energy, cognitive behavioral therapy, and mindfulness to overcome stress and negative thoughts. It has “happiness tracks” that builds resilience and other categories that improve your emotional and physical well-being, relationships, and work performance. It will also help you reach your personal goals through its quizzes and daily check-ins.

10. Pacifica

It’s challenging to manage anxiety, mental illness, and depression without a support circle. Pacifica bridges individuals to communities who will offer support to those who struggle. It also gives access to 25 audio exercises, a guided self-help path designed by psychologists as well as lists of daily challenges and goals. It comes with a mood tracker which is useful to those with mood disorders as well as self-assessment methods.

11. Headspace

Mindfulness and meditation help people be aware of their thoughts and manage their feelings. These also help in shifting focus to the present. Headspace sends reminders to prevent users from skipping their meditation practices. It reminds people to dedicate their time to clear their heads and relax. Besides the reminders, its designed to encourage users to bond and create communities that motivate each other.

Improving health with smartphones

Most apps are free and quick to download. Though they aren’t the answer to daily problems, they offer solutions to improve lifestyle. Changes in lifestyle from these apps eventually combat stress and manages an individual’s triggers and levels of anxiety.

The post 11 Apps To Help You Manage Your Anxiety appeared first on Internet Marketing Reach.

The year 2018 looks bright and positive the tech industry ended the year with a bang. New devices,   improved face and voice recognition, different interfaces, and bitcoin gives digital marketing Philippines a lot of catching up to do. On the other hand, us user don’t have to wait another year to find the functions we long in apps. Here are three apps we wished we had back then but are available now.

1. Samsung’s Weemogee

Samsung’s Weemogee screen

Recent years, we had text-to-speech. The rise and development of voice recognition algorithm and voice user interface (VUI) led to the birth of Weemogee.

Weemogee, a chat app developed by Samsung, translates phrases or conversations into emojis. Each symbol bears weight as emojis are somehow a language of their own. The app is useful if you struggle with written words. No idea with how to drop the bomb to a crush? Type in what you want to say and let the app do the work for you.

Unfortunately, emoji-speak is an informal way to converse with others. Avoid sending an emoji-filled conversation or to clients unless you plan to get fired. On the bright side, people with aphasia can benefit from the app. Aphasia is a neurological disorder that prevents a person from producing and understanding speech.

Hence, the app isn’t complicated to use. It has the same predictive text features from other favorite messaging apps, such as iMessage and Facebook Messenger. It’s currently available for Android users. The iOS version is still in the works.

2. Curated Coffee Guide’s Filtru

TIME Magazine’s Best App List

We don’t have to fuss over stale coffee, hire a barista or get in a line of our favorite coffee shop. There’s now an app that guides us through the art of brewing the best cups of coffee in town. Curated Coffee Guide created Filtru, a brewing coffee timer that tracks your caffeine intake as well. That way, you won’t exceed the recommended amount of caffeine intake each day. You can access this feature by connecting to HealthKit – available to Apple users.

The app allows you to connect to one of four supported Bluetooth-enables digital scales for a fantastic coffee experience. It features a timer signaling the best time to pour, stir and wait for the brew. It also covers water flow speed. (How cool is that?) The steps to various brewing methods are under the timer along with other details to prepare the drink

There are nine recipes in the app:

• Chemex
• AeroPress
• Hario V60 (Pourover)
• Bonmac Dripper
• Beehouse Dripper
• Kalita Wave (Pourover)
• Moka Pot (Espresso)
• French Press (Cafetiere)
• Siphon

Most of all, it allows you to sign up for a free account. The account enables you to share your favorite brews with friends and other caffeine enthusiasts.

3. LogMeIn’s LastPass

Screenshot of LastPass app

Nowadays, it’s essential to have various online accounts to be on top of social circles. The accounts also help us to have updates on the activities around us. The creation of each account comes with a personalized username and unique password. Thinking of a password is hard enough, but how about remembering them?

That’s what LastPass is meant to do. It is web-based password manager that provides a secure and organized way to manage all your online accounts. It’s also useful for generating hard to guess passwords. The app features a vault for safe-keeping passwords, notes, credit card information and other information about each account. Besides safe-keeping, it also has auto fills password forms on mobile browsers and other mobile apps. The feature is ideal for those who wish to spend less time on typing as well as for lazy bums. Since it contains several sensitive information, the vault requires a master password for access. It also has fingerprint scanning and a time limit on how long you wish to keep it running.

The sharing and sync properties of the app add to the convenience of the users. You can share passwords straight from the app. You can also export and send a folder of passwords when you upgrade to LastPass Premium. When you apply any changes to any information on the accounts, the user having access will also get updates on the changes.

Most of all, it has an Emergency Access Feature. All it needs is a designated contact. All of these features are available as long as you can log in to your LastPass account.

Got some time to spare? Download these apps to your smartphone now! Try them out to make the wait worth it.

The post Apps We Wish Existed are Alive and Kicking This 2018 appeared first on Internet Marketing Reach.

The challenge nowadays is widening the customer base especially now that communicating and interacting with them transcends across different platforms. Smartphones and tablets are part of these platforms.

Businesses can benefit from mobile applications. From the productivity app for salespeople to the CRM and other attribution platforms, they are various ways to integrate mobile apps into the business process. Here are some benefits of having an app or two in the business.

Mobile apps for businesses speak simplicity.

After the mobile business app is configured and ready to download on mobile phones, existing customers will have have a chance to gain news, updates, and company policy. They also have access to exclusive products and services because the brand uses the app to have a deeper connection with its customers.

Having an app is a form of marketing as it lures prospective clients. Downloading the app entails interaction. The apps allow new customers and consumers to explore what the business can offer.

Hence, the app must be easy to navigate. Prospects must be able to have a full experience on the site or app without too many distractions. It’s easy for any person to discard the app if it isn’t user-friendly. It only takes five seconds for an individual to veer away from the screen.

Mobile business apps convey convenience.

Convenience works in both ways, that is, for the business and the customers. Business apps become a lucrative profit stream when those who download it conduct their affairs on it.

On the other end, prospects will only download the app if they think it contains the information that he or she needs. Content is still king even on the mobile platform. Therefore, businesses have to be very particular with the information presented on the apps.

Mobile apps manifests directness.

A business mobile app will tell you what to do, how to do it, and why you should do it. Okay, these may be common sense, but it is always a welcome idea that a business mobile application can actually remind the customers of the newest items in the store, retail branches, sale dates, etc. These are all possible with just a tap on the screen. Can you imagine how many people will come rushing to your store when your business mobile application reminds them of a ‘buy one pair of shoes and take 1 for free in 12 hours?’

Mobile apps for businesses display diversity.

A mobile application proves to be an effective marketing avenue. Based on a recent study, mobile messages are more successful than email messages regarding open rate. The latter has 22% success rate while the former has 98% success rate, which means that mobile platform can grow the business faster than email platform. Not to mention, companies can take advantage of such by sending promotions-based mobile messages. For instance, the message may contain information on a recent promotion with downloadable voucher or gift certificate redeemable at the physical store.

Mobile apps for businesses can attract, convert and retain customers. The benefits above are proof to the value-added of mobile applications. As more people are tuning into their smartphones for their social activities, mobile apps become a profitable venture for companies.

These apps must have clarity, simplicity, and convenience. They must provide ease to end users and information to its stakeholders. When all of these are present in the app, the only thing left to do is to wait for prospective clients and customers to get attached to the bait.

The post Why Businesses Win With Mobile Apps appeared first on Internet Marketing Reach.

How to promote your mobile app

1) App indexing

Google, Apple, and Bing offer this newest technology. Now, your app can be discovered by the users just like when they search for websites. The best part is Google, for example, provides an install button across the app so it is easier for the user to download the said app. This works in two ways as well. The more installs your app has, the better it is in terms of ranking. Thus, we can consider this as a free acquisition medium.

2) App review sites

Interestingly, there are several app review sites such as AppAdvice and AppStoreApps. You can pitch to them to review your app. Better yet, look for niche app review sites. Going back to our example, there are hundreds of sales blog that features an app review on a regular basis. Through this, the website and the review itself will be more targeted.

3) App directories

There are at least a hundred of app directories in the interweb. Make good use of them by enlisting your app. Some are paid, but you may focus on the free ones initially before moving on to the paid listings. This approach is medium scale and with medium returns. The cost will be up to you.

4) Facebook groups

A plethora of niche groups in Facebook exists. Reach out to the admins of these related groups. Target those groups with thousands of members. Then again, if an app-related group doesn’t exist, you can always create your own Facebook group. Combine it with a Facebook page dedicated to the app.

5) Other social networks

Aside from Facebook, there’s a host of other social sites that cater to professionals and businesses. LinkedIn is the perfect example. You may put the app’s landing page on your profile or you can make contents to be published on the platform. LinkedIn also features groups of various niches and interests. Consider joining in these groups and encouraging them to install and rate the app.

6) StumbleUpon

An underrated search engine, StumbleUpon features a paid discovery wherein website owners, and perhaps app owners, are required to pay as low as $0.05 for each visit. Yes, you only have to pay when the landing page of your app is actually viewed by a user. Not to mention, StumbleUpon claims to have more than 25 million users that you can capitalize on.

7) Influencers

Reach out to specific people and communities that already amassed huge followings. Encourage them to try and review your app. There is no guarantee with this tactic, but it can raise awareness about your app. Then again, just one influencer who gets to give the app a shot is more than enough.

BONUS

Family, friends, colleagues, and acquaintances

Apple App and Google Play stores rank the apps based on the number of downloads and user reviews. Thus, the target is a higher number of such. Encouraging the people around you to download, explore and review the app may produce results. While the process may not lead to thousands of downloads, the result is guaranteed. Also, this process requires the lowest cost.

Bottom-line, you have to exhaust all the processes that allow your app to be seen by as many people as possible. While these are just seven of those processes, these are great places to start with your promotion.

The post 7 Ways to Promote Your Mobile App Properly appeared first on Internet Marketing Reach.

The problem with businesses today especially startups and small businesses, however, is taking matters on their own hands, building a mobile application through free platforms online. In the end, they themselves discover several issues along with the platform used and the apps itself.

These issues might have not materialized if the business chose the right platform for its app and the right app development team right from the start. Web designers and developers are equipped with the appropriate tools. They also have access to the most efficient platforms, two of the widely-used are:

1) Content management framework

These frameworks are much like content management systems albeit being more flexible. The frameworks provide essential mechanisms for app developers to expand the app’s functionalities. Examples of these frameworks are Drupal and WordPress 3.

2) Web application framework

These frameworks are more flexible than content management frameworks, and the apps developed through these frameworks can have more functionalities and better performance. The frameworks are codes-based which means only the experts can use them to develop custom app development. Web app frameworks are actually designed to enable quick application development even those performant apps. ‘Performant apps’ is a term that Microsofties create to excellently performing applications. Examples of these frameworks are Ruby, Cake, Zend and CodeIgniter. Evidently most web app frameworks are PHP.

Important factors to consider

In developing an app, visions are changed into initiatives which are then changed into digital success. Choosing the most suitable platform doesn’t deviate much from buying a house or car. Due to profound ramifications, businesses cannot afford to waste resources by taking these essential factors into account.

Platforms supported

A crucial step in understanding the mobile usage of your target market may be required. Are they more into Android or not? Are they using Apple, Blackberry or windows phone? Are they using smartphones or tablets? The answers to these questions will be at the frontline of business-based app development.

Resources and tools used

For complex apps, template-based platforms are a no-no. The goal is creating apps as quickly and cost-efficient as possible for Objective-C and Java, among other coding languages. Remember that app development, management and update can be a costly endeavor. Crucially, the app platform can put forth resources that offer the most versatility and code reusability and thereby much better cost-effectiveness.

Cloud scalability

Crashes are unavoidable especially with dense traffic. Such a problem can be addressed by cloud servers. Eventually, the apps will get more traffic. The more users are using the app, the more the app may croak. App development platforms offering cloud scalability can certainly adapt to your business growth.

Analytics integration

Monitoring, analyzing and tracking app usage is critical so you’d know where the application is headed. Customized tracking, for one, gives any business distinct advantages in gathering useful information that can be transformed into valuable business insights. These can improve the results of app-specific usage as well as the operation in general.

White label solutions

Leveraging resources of the platform is also critical. App features matter in a way that the platform must be mature enough so it may handle different aspects of the app lifecycle. Fortunately, we no longer have to deal with merely buying a product that lacks post-purchase support.

In the digital era wherein businesses are given the choice of the right tools to use given the unique circumstances, making a mistake is unnecessary. A business that is in the process of choosing the right platform for its own application must not lose sight of these important factors. These are the basics that can guide you in making an informed decision.

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