Mobile Marketing

January 19, 2018 at 9:28 am

4 Factors that Affect the Mobile-Friendliness of Your Website

For those websites that are still in the process of updating their sites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. There are certain things you must do so as not to affect the rankings of your page and for your site to pass Google’s standards.

And, websites would also don’t need to worry since there is a mobile-friendly test tool provided by Google that helps sites identify if they pass the mobile-friendliness test.

But before you can know what the status of your website is, you still need to check the elements of your site whether it is applicable for mobile users. Similar to basic SEO company checking, you also have to make sure that every feature included in the website can function according to its purpose. It must be customized and viewable on smartphones, tablets and other mobile devices.

Here are some things you need to remember before testing it in the mobile-friendliness test and for your website to also pass the test.

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Content

The content includes on your site also plays a significant role on your mobile website. On how you treat your visitors with your warm welcome message and how you communicate with them as your valued consumer will definitely give a good impression to the side of your visitors.

You also have to know that your visitors would prefer being treated as an individual in a light and friendly way. And welcoming them to the new mobile version of your website will encourage them to engage and stay longer on your site.

Consistency

Being consistent with your brand will also boost the viewers on your site. What you try to impart on the desktop website must also be present on the mobile version. Maintaining the identity of the brand minimizes confusion.

Consistency in the feature and content captures the attention of the users. When the items they search for on desktop computers appear on mobile search results, the SEO techniques you use will rank the site on mobile search engine.

Customization

This is one of the essential things to do if you want your website to be a mobile-friendly site. You need to customize the features that are included on your webpage. You also have to make sure that every element, functions differently according to what is asked. That means when you customize, you make the site accessible to visitors.

Customization doesn’t just end up in changing your features into a friendly user, but also, you can customize content for your readers or visitors to understand the message that you want to impart to them.

Design

The design of your website, on how it will look and appear to any mobile devices also matters. Design includes the layout of a site – how it fits the screen depending on the device used. You have to make sure that the size and the resolution of your website will go along with the mobile device.

When you have a winning design, your visitors would definitely love to stay on your page since they can easily see the features of the website. Organized features and content in their proper places add to the site’s accessibility. The right design and/or the layout of your website helps a lot of visitors conveniently visit your site.

These are just some tips on how you can prepare your site into a mobile-friendly. And also, when you observe the proper implementation of the right features that must be included in your mobile version, it is easier for you to gain a higher and quality result in your rankings.

 

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