Mobile Marketing SEO

April 21, 2015 at 3:42 am

Preparing for Mobilegeddon: How to Know Your Website is Mobile-Friendly

For those websites that are still in the process of updating their websites into a mobile-friendly one, fret not. You can always consult any provider of SEO consulting services about the changes you will make to have a new mobile version of your website. Come April 21st, Google requires that all websites should be mobile-optimized already to pass its standards and so the rankings of the site will not be affected.

Hey, it’s already April 21st! It is time to test how mobile-friendly your website is through a mobile-friendly test tool provided by Google. Identifying your site’s mobile-friendliness is easy. However, it still requires checking the status of your website manually to determine its mobile-readiness.

For clarification purposes, a mobile-ready website can potentially serve the mobile audience. A mobile-friendly website works on mobile devices while a mobile-optimized website is designed specifically for mobile devices.

So, if you haven’t done anything to your site in lieu with the Mobilegeddon (where have you been), now is the perfect time to check your site’s mobile health! Like basic SEO checking, you also have to make sure that every feature of the website functions according to its purpose, whether the site is viewed on smartphones, tablets or in any other mobile devices.

Here are some things you need to remember before testing your site on a mobile-friendliness testing tool. By yourself, you can tell whether your website will pass Google’s standards or not.


This is one of the important things to do if you want your website to be mobile-friendly. You have the need to customize the features in your website. You also have to make sure that the features function differently according to what is asked. That means when you customize your site, you are actually making it more accessible to your visitors.

Customization doesn’t just end up with making your site’s features user-friendly, but this also means customizing contents for your visitors. In this way, your contents will better resonate with their preferences, needs, desires, lifestyles, etc.


The design of your website, that is how it will look or appear on mobile devices also matters. The same goes with how the layout of your website fits on the screen, depending on the device used. You have to make sure that the size and the resolution of your website will scale properly based on the specs of the mobile device used.

Another thing, when you have a nice design, your visitors would definitely love to stay on your site. A visually appealing website makes the features and functionalities of your site more prominent and accessible. Not to mention, it will look more organized and thus more convenient to use.


The contents that are included on your site also play a big role on the mobile-friendliness of your website. The most important content is the homepage’s above-the-fold content. This is what initially visible to your visitors upon arriving at your landing page. Most probably, this is also the content that will be shown on your site’s mobile version.

Mobile users need to find the information that they are looking for quickly. You need to make the most important information available so that your visitors will not bounce in favor of other mobile-friendly sites.


Being consistent with your brand will also boost views of your mobile-friendly site. So as not to confuse your visitors about what your brand is really all about, the desktop and the mobile versions of your site should be synergized. What they see on the desktop site must be observable on the mobile site as well.

Consistency in all features, functionalities and contents will help visitors easily noticed your website. Guide the expectations of your users especially when they are very familiar with your desktop site.


These are just some tips on how you can prepare your site into becoming a mobile-friendly site. When you observe the proper implementation of mobile-friendliness as per Google’s requirements, it is easier for you to reap the rewards that Google promised those who will update their sites, that is gain higher rankings on mobile search results.


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