Content Marketing

August 31, 2016 at 5:04 am

Running Out of Blog Ideas? Here are 10 Failproof Ways to Fuel Your Editorial Calendar

Regularly posting blog content is one of the ways to help your website boost its overall ranking. The more you provide content with high organic visits, the more exposure you get from search engines. This is exactly why companies hire content writers to put out quality content for their sites.

However, there are times when even the most seasoned content creators get stuck in a rut – not able to craft unique posts that the readers would like. Below are ten failproof ways that will help you fuel your editorial calendar every time you feel lost in finding a good topic. Let’s have a quick look.

Find out what your readers need.

You want to maintain that good level of relevance to your readers. Therefore, it’s only appropriate that you provide something they would find helpful whether it’s for their personal or professional life. Finding good topics is not just about generating fresh ideas at all times.

Tap into your readers, ask questions and draw out specific information of their needs.

Check out your most popular blog post.

Do a quick evaluation on the articles that you have posted so far. Which of them received the most number of responses? What does the post contain?

This should give you an idea as to what type of content your readers consume. From this, you can start thinking of how you can spin a particular topic and give it a fresher appeal.

Ask authority sites or industry leaders for tips.

Do not hesitate to recognize the authority of those professionals who already built their names in your industry. Given their experience and influence, they are in the best position to suggest relevant ideas that could spur a potential blog post.

Take some time to explore your social media and LinkedIn circle. Who are those individuals working in your niche? Do they have a huge fan base or followers?

Conduct interviews with experts

After getting in touch with industry leaders, setting up an interview is likely your next best option.  This is your chance to throw in detailed questions pertaining to the topic of their expertise. One good thing when featuring an interview post is you don’t have to create a full, unique content by yourself.

You can transcribe the full interview, upload it as mp3 or even have it recorded on cam. That, in itself, can already count as content.

Read other blog posts.

You will be amazed by amount of ideas you can get by simply reading other people’s post. Explore and see what others are writing about. Which topics from the web resonate so much with your market? They don’t have to focus on the same thing that you are writing about. Even the most farfetched idea can prove useful if you try to find an angle where you can optimize its appeal to the masses.

Read comments

The actual post might be the star of the day, but let’s face it. It doesn’t really enjoy the spotlight unless people are talking about it. It’s by reading the comments that you get to see what your readers think and say about something.

It’s especially important that you engage with your audience as well. Reply to their queries or drop a short gratitude to any good stuff they say about your post.

By reading the comments section, you understand what content they crave. If they are not satisfied with the current post they read, you will know about it. From there you can make a follow-up entry to keep them engaged.

Disagree on something

It’s good etiquette to show respect online. You appreciate something by dropping some good words in the comments and all. But agreeing on everything is not the only way to get engagement. In fact, if you don’t offer something new and just go with that status quo, your readers will most likely find you boring.

Rather than create a supporting post about a news or any recent topic, why not put out something brave and provide reasons and example why it isn’t something like most people believe. Some people may openly disagree with you, but at the end of the day, what matters is you keep them consuming your content and encourage them to get into a discussion.

Play with the search engine

Sometimes, all you need is to really use Google for all its worth. Type a certain keyword on the search box and let the system’s autocorrect provide you with good options from the dropdown. It may not give an entirely unique title for your next blog post, but it will certainly help you get started.

Have a look at some unpopular blog post

We are so much focused on the popular ones that we tend to forget the select jewels found in what Google has categorized as unpopular posts. The truth is, those posts that are not getting enough traffic are not necessarily trash.

In fact, there are some really good ones, with highly informative content, that are buried in farther pages primarily because they do not use SEO and other technical metrics used by Google in ranking pages. By looking into those posts that are not getting enough attention but are focusing on good topics, you get the chance to enhance them and provide your own fresh angle.

Try out tutorials

Last but not the least, consider making a tutorial on a relevant topic you usually speak about in your blog. It’s one way to give back to your readers by teaching them something new. Besides, tutorial videos are rather popular blog types these days, might as well capitalize on it.

Stay consistent in blog posting by crafting engaging content for your readers. Use the list above to  fill out your content calendar ahead of time!


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