Why Focus on Mobile Marketing Tactics

Mobile marketing opens several opportunities to expand a brand. Phones are part of people’s daily routines. They are personal, powerful, and disruptive even if they provide choices and information on the user’s hand. Hence, the mobile experience must be personalized similar to choosing the right smartphone that will change a life. Using mobile marketing creates meaningful connections with users. It makes your branding, products, and services accessible and available to the market. The marketing techniques will attract prospects as it aims to influence decision-making subconsciously. Mobile marketing tactics go beyond the communication aspect for consumers. It covers user interface, search engine, and social media marketing. It utilizes apps and data to find the best combination to transform visitors into loyal customers.

Mobile Marketing Strategies

To integrate an online marketing strategy for the business, here are five mobile marketing strategies to try.

1. Develop an app.

An app makes the customer’s life easier. It has less response time, more interactive, and serves as a two-way communications channel. It can also access the smartphone’s features like the camera, phone book, and other installed apps to provide supply tailor-fit information and data. It enables businesses to come up with a personalized offer, loyalty programs, and exclusive content. When designing an app, ensure it is navigable. Make a compact and straightforward user interface to increase conversion rate. The menu, footer bar, and call-to-action buttons must be where they should be, so the app leads customers to commit or do an action.

2. Improve your mobile site.

Aim for mobile friendliness. Follow the practices by experienced designers on creating a responsive web design. Prioritize the importance of navigation, so users stay and spend their time in your site. The menu must be easy to locate. Use the right theme to complement the elements in your site. The right background, buttons, fonts, and colors come together during an A/B test. Content is crucial for any website. Without the right mobile web design, users aren’t likely to recognize great content. The unappealing design pushes them to look at information somewhere else.

3. Create content based on device.

Content is part of a great mobile marketing strategy. Users use different methods to read or take-in their information, so writing for a desktop site is different for a mobile blog or an app. Some users skim while others read word per word. Creating a mobile-friendly content begins with the headline. The headline must be short, compelling, and persuasive. A tiny and straightforward headline fits small screens and piques the interest of users on the run. Besides the title, it’s also a must to inform readers what is in the discussion. The opening paragraph or conclusion must cover the basics of the idea behind the written content. It helps readers decide if the work is worth their time. Don’t forget to utilize white space. It reduces eye strain and makes it easy to separate the thoughts on each paragraph.

4. Think of Mobile SEO.

Optimize your website for search engines. Keywords are powerful in desktop and mobile organic searches. However, users react differently on each platform. Mobile users tend to type in specific and branded keywords because of their prior knowledge of their query. Some users use a desktop for generic searches on a topic, product, event, or industry. They shift to a smartphone or similar device once they are sure or at least have an idea additional queries. Other than keywords, page loading time is a ranking factor in several search engines. It’s best to optimize the site in these areas to increase ranking. Get the business listed on local maps. Use local SEO so users can find the company. Google My Business creates an online listing for the firm with relevant, useful information such as the address, contact number, and business hours.

5. Personalize your marketing approach.

An effective mobile marketing technique targets users. The app or website provides value through content that emotionally connects with its readers. The marketing tactics are also empathic as the business surveys its products and services through the customer’s lenses. There are several ways to personalize marketing strategies. The company can identify the consumer need. Solving a customer’s concern can target thousands of people who are also facing the same questions. Sharing a story is always a personal attack. A video or a testament from a customer or a successful campaign highlights the excellence and deeds of the brand. Use photos to elicit reactions from the people who visit the site. Creating a mascot or a distinct character separates your brand from others. A mascot for the blog makes it stand out from its niche. It also becomes easy to recognize as the character becomes the essential part of the site and mobile marketing strategy. Last but not the least, combine mobile marketing methods for user engagement. Don’t be satisfied with local and search engine optimization. Target social media marketing. Generate useful content on blogs, make podcasts, e-books, and (if possible) online courses. When you identify your core audience and target market, it becomes easier to personalize a marketing approach.

Mobile as a Sales Leverage

Apps and information on available on mobile enables users to shop and subscribe on services in the comfort of their homes. Businesses who use marketing strategies for smartphones are likely to get these customers through their efforts. Apps and users mobile data help companies as it does to the user. Smartphones are part of life, so mobile marketing techniques for customers and business are part of digital marketing this 2018.

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One way to boost traffic and integrate the benefits of SEO through SMM is resharing content. Various desktop and mobile users with access to the Internet access daily content through social media platforms. Thus, using social media to reach users and audiences requires engaging and updated content.

An SEO company understands the correlation between fresh and timely content for the website to become highly efficient in the search engine. However, continually creating new content pushes your current masterpieces at the back row. You are missing out on potential audiences who haven’t viewed your published work.

Renewing, refreshing and recycling evergreen content maximizes the reach of your content. It’s also an integral part of social media strategy to increase content exposure. The technique increases the value of your site using less time and cost.

Here are four strategies to implement for your brand.

1. Rewrite existing evergreen posts.

You must identify which of your past posts generated organic traffic. Make a list, conduct a content audit and update. Check the links, grammar, and the content rundown. Refresh the images and social buttons. Most of all, make the content as timely as possible.

Implementing these changes cuts your effort and time to produce new content. Continually curating new and updated content is a lot of work. The same goes with making content to be as evergreen as possible. Thus, resharing existing content doesn’t only refresh the feed for the current audience. It’s a practical strategy for driving traffic back to your site. It generates views even when the content passes its original published date.

2. Utilize the social sharing “sweet spot” by repackaging content.

The goal is to get people to reach and share your content. Repackaging an existing content is a useful way to reach new audiences and different niche. Reframing the content based on a theme, for example, entices users to stay longer as they choose to engage on a set of related content.

There are various ways to reframe your content and keep it fresh.

A long form blog post can be:

• an e-book
• an online course
• an infographic
• videos
• templates or checklists
• webinar
• slides or presentation
• podcast
• visuals (gifs, photos, quotes, memes, and stats)

3. Reach and test with various audiences.

Though the goal is to share on social media, it helps when you vary how you share your content. This is where marketing comes in. You can use the different sides of marketing to present your content and bait users.

Using a quote or well-researched statistics can get people excited. Pair it with some attention-grabbing graphics and descriptions. You can mix and match visuals and words until you find out which works for you.

4. Automate

Instead of manually immersing yourself in the process of resharing content, you can automate the process. Scheduling your posts makes sequential gaps helpful in maintaining your brand personality. Moreover, it frees you from doing the usual work and gives you additional time to interact with fans, plan your posts and other leisure activities.

Spacing your updates brings you a wide range of followers. Though social media doesn’t make new content, it provides an avenue let your evergreen content to shine.

Responsible resharing is an integral part of overall content marketing strategy. Keeping a fresh content, regularly producing quality content an engaging with users on platforms where they are most active are the techniques you need to remember. This way, you earn followers, get more clicks and traffic that leads to better SEO results. Most of all, users won’t see the same content twice.

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 Wanna rack up sales?

1. Improve your website.
2. Get some traffic.
3. Hire people to do it if you can’t.

That’s why businesses are seeking an SEO company capable of meeting their demands and needs. However, optimization isn’t only for websites. It also applies to businesses.

How exactly does SEO affect how business works?

1. Companies have to consider expenses for online presence.

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Some social media accounts are free but making it tailor fit for business involves costs. The same goes for creating a website. Some platforms offer free hosting, but it’s tacky and makes you look unprofessional. Getting your domain is better because then, it will be your own.

Besides setting up the online presence, there are services to consider.

• Who will set up the website?
• Is there anyone in the company capable of handling it?

Think of design, content, SEO and other back-end technicalities. Some tools can be found online and downloaded for free. But if there’s no one with the skills to perform the task, get someone to do it.

2. They have to account for the virtual and physical customers.

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Businesses now have a bigger audience because of online presence. At the same time, they have to consider the customers they have in stores. Customers will have different personalities and traits online and offline. Hence, the approach to gain their trust and entice them to subscribe to the product or service will vary.

There should be a target audience, and they have to be online – in the case of digital marketing. If the targeted audience is passive and unresponsive, it will be troublesome especially if you are after conversion. Therefore, there should be a strategy on how to engage the online audience and real-time customers.

Other than the customers’ behavior, it is important to remember the Web is much larger than a shopping mall. There are distractions all over so it’s a must optimize your website and its contents to get ahead in the game [or sales].

3. There is content marketing.

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 Content marketing is different from SEO, but they go like bread and butter.

SEO is the technicalities of the search engine. Content marketing is the practical application of SEO method – keywords.

Content marketing involves the production of high-quality content using the target keywords. An impressive content helps immensely in link building. When a popular page uses the published content as a link, it’s guaranteed to rank the source’s website on the search engine results page  (SERP). Consistently producing fresh content is also part of content marketing. New and updated content publishing will help the website boost its SERP ranking.

Without content, there’s no use for SEO.

4. The need to create a unique experience.

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Customer experience and expectations are different in physical stores and online catalogs.

All the senses are engaged in a shop. They can see, touch, feel, smell and taste the product or service in an instant. But online, the experience is limited. It’s all in the head. Imagination fuels the fantasy and perception are two-dimensional.

There is also delayed gratification.

Upon purchasing an item in a store, the customer is immediately satisfied. It will take a few days or more to have the same experience when buying online.

Consequently, the experience of printed and online materials also differ. Both traditional and digital marketing offers a fantasy by stimulating the imagination. The marketing approaches also use different platforms thus the marketing plan must be tailored to enhance the experience. The approach is costly and will take time for careful consideration and planning.

Businesses should find the balance between catering to customers and users, aiming for their goals and objectives, and optimizing their website. The latter is a tool for their mission and objectives. If they combine their goals with user experience, queries, and needs, the workload becomes less. SEO is a business game changer, but the game changes when creativity is involved.

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But if you’re just starting, it might be best to reconsider your plans of going public and focus on polishing the initial steps as well as remembering the crucial matters involved in online marketing. Here are a few of them.

Planning is indispensable

There isn’t any shortcut to online marketing success. Despite all the advanced tools meant to aid digital marketers in making their work easier, there isn’t just a concrete, solid formula that would guarantee long-term success.

This is why careful planning is necessary. For startup and small businesses, this means looking into the specifics of the following:

• Target market
• Budget plan
• Type of social media campaign
• Frequency of online posts
• Quality of marketing copy
• Customer engagement

And so much more. Before one can fully jump-start any campaign, there has to be a solid blueprint that tells the marketers and company owners the step by step way of the implementation. Otherwise, the whole strategy might be rendered ineffective.

Staying realistic is a key

Visualizing the grand dreams we have for our companies is easy, but acting on it is a whole new different story. Aside from it takes time, money, manpower and risk factors are crucial indicators on whether or not you will succeed.

While it’s good to have your eyes on the win, staying realistic is always better. You have to assess whether or not your current budget, timeline, logistics and everything else coincides with each other. If not, you might end up having some huge issues on the way.

Numbers aren’t everything

Ever since social media has dominated the marketing arena, more and more entrepreneurs seemed to be so fixated in gaining a lot of followers and subscribers in their social accounts.

While these numbers are important, it’s not the totality of your campaign. The point of building a strong online presence is to reach out with customers and eventually encourage them to buy your product or service. But other than that, it’s also a matter of building your credibility to ensure that they get back to you after making the purchase.

You can have as many followers online, but if they don’t convert to anything tangible, you can’t fully assess the efficiency of your campaign. More importantly, you can’t get the profit you initially projected.

Don’t hope for instant gratification

Online is faster. This fact alone gives many marketers and small businesses the impression that results are also instant – which of course, is wrong.

As mentioned, there are no shortcuts in digital marketing. It follows a process. Hoping for instant gratification will only lead to disappointment and this defeats the idea of fully building a trusted reputation online.

Instead of only looking at the short-term goals, it might be best to start looking into the long-term ones. If you don’t win by the numbers on your first try, then that’s fine. You’re just starting after all. There is always a room for making your next campaign better.

Social media marketing works wonders

Lastly, social media is no joke. It’s reality. The challenge with small business companies is how to make their services public and get the attention of their market. This issue is primarily addressed by social media and its unique metrics that help entrepreneurs boost their marketing messages.

Unfortunately, not everyone manages to maximize the usage of these platforms and end up being disappointed by the results they get. As you plan your social media strategy, it’s best to consider the appropriate platform where your main market often hangout and boost your content promotion in there.

Competition is tough in any industry, but this should not be a reason for you to shy away from the idea of making your product public. Reassess your initial plan and see if there are areas in need of strengthening.

Also, if you need professional help such as promoting website articles and making it rank higher on search engines, hiring a third party service like an SEO company in the Philippines might be a good call. Just make sure you choose well the people you plan to work with.

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While some experts would argue how this item is no longer placed on a high pedestal in the digital marketing arena, there are also a good number of marketers who think that SEO’s impact on their online content is indispensable.

This is why professionals working for industries such as an SEO company in the Philippines always make sure that their digital content abide accordingly to the metrics set by search engines. This year, we’ve seen crucial changes in this metrics including the recent Penguin update by Google.

With this change comes the need to be more careful and relevant on those things you put up online. Below are some crucial SEO tips any web content provider could use this 2016.

Be human when you write.

There are times when we’re so bent on providing content that we end up writing something merely for the sake of it. We forget the more important aspect of being connected with our readers by talking to them.

Search engines measure relevance using the feedback given by your readers. And the best way to encourage people to drop a comment or hit that like and share button is if they feel some degree of attachment and relevance to whatever you’re talking about. Write the same way on how you talk to someone – of course with accurate grammar.

Use relevant keywords for your blog images and videos.

One of the most common mistakes a lot of content provider commit is the inability to maximize the usage of image captions and video descriptions to promote their blog’s keywords. Using relevant and appropriate keyword is vital since it’s the closest thing you can get to actually pitch your relevance to the selective search engine metrics. Avoid using random image labels and start using relevant ones.

Strategize on how to use links within your site.

While your job is to ultimately create something useful and new for your readers, this doesn’t mean that you’ll have to completely forget about your previous posts. More often than not, they can be relevant to the current one you’re writing.

Don’t hesitate to insert its link to your current post to allow readers to check it out.

Link to external authority sites.

Other than the links to your internal pages, it’s also vital to recognize the presence of authority sites on the same niche as your website. Link to their posts that are related to the content you are creating. This helps enhance your visibility.

Mention keywords appropriately.

There several areas where you could mention keywords but the most important ones should be found on your blog title, its permalink, your blog domain name, description and article body.

Create a solid and relevant permalink.

WordPress uses a default permalink format that involves the full title of your article. Some even have numbers that provides distinction from one post to another. To make your content even more visible, create short and straight-to-the-point permalinks. If you’re writing a book review, for instance, then changing the default one to something that looks like: ‘book title’ – ‘review’ is more SEO-friendly.

Ensure the fast loading of your site.

Items like gifs, videos and large images contribute to the slow performance of your site. Remove those that are not necessary to encourage fast page loads.

Avoid changing domain names often.

Post and the overall website traffic are highly affected every time you change your domain name. More importantly, avid followers who have your site in mind might not be able to find you on their searches if you change your domain. This is why planning a domain name beforehand is highly crucial.

Spend time on creating variety of content types.

Articles are the most common types of blog posts. However, it’s not everything. Experiment and create videos, slideshows and infographics for a change!

Stop minding quantity over quality.

To many companies and even individual bloggers, Google ranking is equated to more content. While producing more does matter, it won’t receive good SEO reading if those posts are low quality. Rather than tire yourself out in producing post after post, better invest more time in assessing the efficiency and quality of the one you’re making.

Invest on high-quality writing at all times.

There’s no excuse for bad grammar. If you want people to keep coming back to your site, write accurately. Edit posts before you hit publish.

Consider asking other reliable sites to link to your own.

This is optional but would greatly help your site’s visibility and reputation. If you can get high-traffic site to link to your content, then there’s a good chance that you’ll attract their group of followers to your site too.

Make your website design easy-to-use and responsive.

Many users are now on mobile so there is no reason why you should shy away from making your website highly accessible on those devices. Make sure there are no complicated navigation options and annoying ads suddenly popping out of nowhere.

Be consistent.

This is primarily concerned with your schedule. How often do you post? Creating one knockout content once is not enough to bring good traffic to your site. Being consistent in producing quality posts is what builds up digital trust.

Engage through social media.

Whether you like it or not, social media has now become part of online marketing. Other than relying on the metrics followed by search engine, it would help to do your own part by sharing posts across different social media platforms. The more active and accessible you are for your readers, the better.

Get your top guys, your CEO, for instance to blog.

Lastly, consider asking the top executives in your company, organization or group to blog about something. A content written by someone in authority usually has more chances of getting a good exposure than stuff written by a total noob. Of course, this doesn’t guarantee immediate traffic and followers, but it will surely add credibility and identity to your site.

The best way to gain more attention from your target market online is to befriend the search engine. To do this, you’ll need to understand how it works by closely following the guidelines it has set through SEO.

Evaluate the efficiency of your current posts and apply the tips we have on the list to help improve its potential reach!

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Content Curation

It is the process of sorting through the vast amounts of content on the web and presenting them in a meaningful and organized way around a specific theme. Which means, once you curate content, it is like handpicking deliberately useful information, to create another one or to make those entries as inspiration or as a source for generating more updated and interesting issues.

Curating helps if…

You know which contents to moderate and what to make out of it. Sometimes, this method makes the workflow fast, but at the same time, it would really take time. Curating is like scraping out the best ideas enabling you to extract them out and form a whole new level of content management. Mixed created, contributed and gathered content sends a powerful message of inclusion to customers because curation is based on brand-safe-rule and practices making it no risks of being exposed to content that is going to damage the brand.

Is Content Curation for you?

However, this method isn’t for everyone. There are three crucial points to decide whether implementing a strategy to curate content is good:   Is there a dominant publication in your market? Does your topic of focus align with the interests of your audience? Is there enough content to curate out there?   One of content curation’s goals is to create a go-to feed for audience members interested in your topic. If your news focus has established, dominant competition, reconsider the inclusion of curation in your content strategy. Upon making a better focus, narrowing your theme may have a better opportunity to become a premiere source for the topic. It should always focus on audience-centric information. Moreover, effective curation requires enough content to fill your quota. As a tip, make sure enough people are creating content before deciding to specialize in curating certain content.

Why curate?

Curation does not require you to replace content creation. Instead it eases some of the editorial burden. Basically, it boils down to having two roles—both creator and curator—of which content strategists are resulted to be. Best practices Explain why the content is important to your audience By having this as a consideration, it is undeniably true that whenever you post content, it should be relevant and useful for them. Allowing them to see its importance is a must so in that way you can imprint your brand on an article by placing your own spin on it.   Include clear links and credit for the original content This is to avoid dubious curation tactics—identify the original writer and the source of content.   Post snippets of content One example of this is Twitter. In one way or another, this can be considered as a form of content curation, by adding your own short description before the link you are to post.   Find a unique voice Associate your brand with your content. In order to accomplish this, find ways to stamp your flair on the content you share via curation.   If you have any thoughts or stories to share, we’d love to hear from you!

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