Writers who wish to be part of digital marketing Philippines must understand the difference between SEO writing and writing for white papers. They must follow writing, editing and publish rules to make their narrative attract readers.

Below is a ten-step to follow for better writing this 2018. Search engines are becoming smarter while some readers are becoming lazy. As a writer, you must evolve, too.

1. Become hungry in SEO writing.

One account or writing job is not enough. It is vital to take more job orders or write more about the accounts or topics assigned. Strive to produce more than your word or article quota each week.

A hungry writer develops their writing skills without them knowing. They learn new words, discover different writing styles, and become efficient in their work. They also have a chance to see a different perspective of writing and adapt to them quickly.

2. Create meaningful sentences.

Each word counts. Each sentence must provide value to your reader and client. The moment a user clicks on your page, they must immediately find what they need. If not, you fail to deliver.

Also, the meaning of a sentence does not depend on its length. A long sentence does not necessarily have value while short sentences do not mean you cannot get the message across the reader. It is all about delivery and the right combination of words.

3. Work on grammar.

Learn the rules of grammar. Read the published posts of famous Internet writers. Observe how they write.

Notice that most of them use active than passive voice. A sentence in an active voice is simple and easy to read. It also helps trim sentences of unnecessary words, phrases, conjunctions, and other parts of a sentence.

4. Think of your audience.

When writing for the audience, make it easy to read. Craft a dialogue, paragraph, or prose that hooks the viewers to stay until the end
Use the power of the abstract.

Abstract or indirect descriptions in the text’s body make readers think of the sequence of events. It also activates part of their brain that uses imagery. Use this to change writing style and allow readers to guess what happens next.

5. Use the keywords to guide the paragraph flow.

Use the keywords appropriately. Place it in the first paragraph or within 100 words of the article. Pair it with words that will stick out. Thought-provoking and emotional words near the keyword emphasize its importance.

Discover new words, ideas, and insights to make cohesive paragraphs. Ensure each section retains one idea. The sentences must support the main idea.

6. Use white space.

White space is the best ally of SEO writers. It helps the words in each paragraph stand out. At the same time, it provides a classic and elegant appearance to the page.

White space is only useful when there is content. It is an effective break between images and text. It prevents users to get overwhelmed with visuals.

7. Chunk your paragraphs

Chunking is breaking down difficult text into manageable pieces. Writing using your words is an example of chunking. Chunking paragraphs are ideal as is it helps readers quickly identify key terms and ideas.

One way to chunk is to write the same number of sentences as existing ones. It creates a pattern and maintains symmetry. The text also becomes easy to digest that paragraphs with five or more sentences.

8. Use headings.

Like white space, heading breaks the structure of the article and the flow of the text. It also helps readers identify what they are reading or decide if they should read it. According to Yoast, readers tend to read them carefully over the body of the text.

Headings have a hierarchical structure. Place your keyword on the highest rank or the H1, which is also the title of the page or the blog post. Use it only once while the rest are available to use many times.

9. Refer to the Flesch Reading scale.

Yoast SEO plugin features a content analysis tool which indicates the Flesch Reading Ease score. The score signifies how easy it is to read the text. The score is essential for SEO writing because readability is a ranking factor.

Moreover, complicated and hard to read texts may scare readers. It may prevent them from checking the site or visiting your page. Increase traffic by using reader-friendly words and creating meaningful sentences.

10. Write from the heart.

Do not write for the bots, clicks, or the job. Write to your heart’s content. Compose drafts and write-ups using the brain and edit using the heart.

Serve the people before serving the search engines. Users are the ones who will increase the site’s traffic and return on investment (ROI). Think of the audience to avoid awkward keywords anchors or repetitive writing.

Better SEO writing doesn’t happen overnight. It comes with practice, effort, and hard work. There is no shortcut to improving one’s writing on tips or steps to follow. SEO writing is a valuable skill in the 21st century as search engines progress and made to think like humans.

The post A Writer Becomes A Marketer: Better SEO Writing in 10 Steps This 2018 appeared first on Internet Marketing Reach.

However, managing a blog isn’t a walk in the park. Imagine handling a corporate blog. It gives everyone a headache especially if there’s no path or list to follow. Thus, it becomes a must to streamline the workflow. Whether you are on WordPress or some other blogging platform, laying a path as a guide makes a difference. Corporate and personal bloggers will appreciate the fact that their workload is less than ever.

The tips below are useful in streamlining the blogging workflow. Read on to find how you can turn them into a marketing strategy.

Tip #1: Get organized.

Being organized is necessary to bloggers and other online publishers. Each one has their editorial workflow the works for them. It can be a simple brainstorming session of content ideas. The workflow will depend on the number of people in your team. The writers, editors, reviewers, and publishers who produce, edit, and publish content will take a toll on the entire blogging continuum. Therefore, everyone must understand their role especially on the expectations regarding deliverables.

Creating a content calendar is a way to organize thoughts and task delegation. Since time management is essential to bloggers, a plotting the content to post and publish ahead of time leaves additional room for editing and improvement. Enforce a soft and hard deadline if work tends to pile up. The soft deadline is the time and day the content must be ready. The hard deadline is the period you must not postpone.

Tip #2: Find the time.

Avoid making excuses and commit to the task you must accomplish. Make blogging a part of daily life. Don’t just do it during free time or during the times it’s convenient. Corporate bloggers must be consistent, so they have to be serious about the process. The brand or business online presence relies heavily on continuously publishing fresh content. A schedule of the specific days and times of the week is a must for blogging alone.

Set a frequency of publishing on the blog. Those starting out can post one to two items per week. Still, new and existing blogs must continue to stick with the frequency of publishing to avoid looking dead. Getting back on the blog once a week or a month will push blogging efforts down the drain. Remember, it only takes at least an hour to create and publish a new post.

Tip #3: Save all ideas.

A creative mind almost never runs out of juice. Ideas sprout here and there like mushrooms in damp forests. It’s best to have a notebook – paper or virtual – nearby to jot down a bunch of topics for the blog. Maintain a filing system so you can quickly move to the writing stage. It will also help you formulate impressions and opinions when in dire need of a topic.

Most of the ideas in the mind fleet with the passing of time. Whenever you have thoughts worth discussing, grab a notepad, phone or laptop. Record the idea. The impact of the topic generated is what comes out of sparing a minute from your usual workflow. Once in the process of writing, prepare at least ten articles in advance. Write three more in case of emergencies. That way you won’t scramble to produce posts whenever you get sidetracked.

Tip #4: Use text editors.

WordPress won’t be available all the time. Hence, you must look for alternatives. Use text editors instead. Desktops, laptops, tablets, smartphones have apps and software for composing and editing long-form texts. Writing will be as easy as 1, 2, 3 since the text editor is highly portable. Not to mention, text editors are distraction-free and easily formatted. It cuts the job in half and makes the transfer to WordPress hassle-free. Copy and paste the content into a new post then add images. The result: a fresh content to publish right away.

Tip #5: Optimize images.

Accompanying images brings life to an article while capturing the interest of the readers. Photos, illustrations, and vectors are available in Google images, but some of them are subject to copyright. Ensure the visuals you plan to use are free for everyone yet always include an image credit. Most of all, resize images. WordPress has a plugin that drops free re-sizable photos right into your blog. Photo editors and enhancement apps and software have this feature, but some of them aren’t available in a trial version. Still, there are several websites for resizing images on the web.

Tip #6: Consider other types of content.

Long-form content still dominates the SEO field, but nothing can stop the market demographics from changing. Generation Y (Millennials) and Z quick to consume content. They prefer videos for its authenticity and rawness. It shows people in action which breaches the gap between the screen and the audience. On the downside, using other content format requires new people on the team. Coordinate your needs, timeline, and plans to have content in time for publishing.

Time is the most precious asset in the world. Becoming an efficient blogger becomes a catalyst for success. Applying the tips above streamlines blogging workflow which results in staying ahead of strict schedules and deadlines. Eventually, there won’t be a need to struggle and chase contents but a list of content to publish on well-organized and relevant blogs.

Note: This post was published on July 22, 2014. It has been revamped and updated for accuracy and comprehensiveness.

The post Successful Blogging: Tips on Streamlining Blogging Workflow appeared first on Internet Marketing Reach.

It may seem simple to produce and publish content on a regular basis. Even websites who subscribe to a digital marketing agency are in danger of putting great material on top of the other. Looking at the other side, marketers – which can be bloggers or content writers – face the risk of getting stuck. Experiencing mental block is a real thing as well as having no interest in the topic at hand.

A successful blog continues to attract audiences, capture the attention of influencers that can expand audience reach and inspire trust, likeability, and loyalty. On top of that, viewers must gear towards action for the website to rank in search engines.

If you are a content producer struggling to come up with new material, it’s possible to come up with a topic and write about it even when it’s not up to your alley. The methods below will guide you to produce posts as you write about anything under the sun.

Ask questions

You can make things interesting when you ask questions. Researching on related problems and coming up with ideas gives you a clear purpose and directs you to seek the answers. Thus, the task becomes an opportunity for you to grow as it allows you to expand your knowledge.

The questions you come up with can be the same as the ideas brewing in the mind of audiences and viewers. As audiences vary at any given time, they may be waiting for answers to the same or related problems. Habitually seek solutions, so you continuously create meaningful content.

As a blogger, you must focus on the primary questions until you come up with blog content. Having a lot of questions is a great way to expand ideas. Consequently, it makes your job easier.

Research

It’s your responsibility as a writer to produce an easy-to-consume version of the things you gathered from your research.

If you can’t come up with questions, diligently pursue them the way you would with the answers. That’s when research becomes a valuable asset. Organized forums such as Quora and Topsy are goldmines for various topics. Utilize the knowledge from other users. Create value out of them.

Research on the questions that spark your interest. Since the bulk of your time will depend on your research, it helps when you look for ideas and gather as much as you can. The information you collect and your way of providing answers are the basis for the value of the content you produce. When you take the time to impart knowledge in an easy-to-view and quick-to-digest format, you provide actual value.

Start writing

Some writers are full of concepts and ideas yet fail to relay them to their audiences. Writers miss out on the window to provide value as they go back and forth between the drawing board and working table. Scratching out ideas whenever they don’t seem to work or come through is allowing the fear of uncertainty to devour your work.

Though not all content you produce will be as green as the turf in spring, starting out with an existing idea can lead you to something better. Immersing yourself in the strokes of the keyboard and letting your thoughts and ideas flow is one way to clear your head. You gain clarity and become organized to explore the topic you wish to expound.

Without content, SEO and online marketing are not possible. These elements go hand in hand, so a lot rests on the hands of a blogger and writer. The great thing about writing is the fact that it’s a skill that can be learned or mastered. There are various ways to go about writing. You just have to find what works for you.

The post Successful Blogging: Writing About Anything Under The Sun appeared first on Internet Marketing Reach.

While some experts would argue how this item is no longer placed on a high pedestal in the digital marketing arena, there are also a good number of marketers who think that SEO’s impact on their online content is indispensable.

This is why professionals working for industries such as an SEO company in the Philippines always make sure that their digital content abide accordingly to the metrics set by search engines. This year, we’ve seen crucial changes in this metrics including the recent Penguin update by Google.

With this change comes the need to be more careful and relevant on those things you put up online. Below are some crucial SEO tips any web content provider could use this 2016.

Be human when you write.

There are times when we’re so bent on providing content that we end up writing something merely for the sake of it. We forget the more important aspect of being connected with our readers by talking to them.

Search engines measure relevance using the feedback given by your readers. And the best way to encourage people to drop a comment or hit that like and share button is if they feel some degree of attachment and relevance to whatever you’re talking about. Write the same way on how you talk to someone – of course with accurate grammar.

Use relevant keywords for your blog images and videos.

One of the most common mistakes a lot of content provider commit is the inability to maximize the usage of image captions and video descriptions to promote their blog’s keywords. Using relevant and appropriate keyword is vital since it’s the closest thing you can get to actually pitch your relevance to the selective search engine metrics. Avoid using random image labels and start using relevant ones.

Strategize on how to use links within your site.

While your job is to ultimately create something useful and new for your readers, this doesn’t mean that you’ll have to completely forget about your previous posts. More often than not, they can be relevant to the current one you’re writing.

Don’t hesitate to insert its link to your current post to allow readers to check it out.

Link to external authority sites.

Other than the links to your internal pages, it’s also vital to recognize the presence of authority sites on the same niche as your website. Link to their posts that are related to the content you are creating. This helps enhance your visibility.

Mention keywords appropriately.

There several areas where you could mention keywords but the most important ones should be found on your blog title, its permalink, your blog domain name, description and article body.

Create a solid and relevant permalink.

WordPress uses a default permalink format that involves the full title of your article. Some even have numbers that provides distinction from one post to another. To make your content even more visible, create short and straight-to-the-point permalinks. If you’re writing a book review, for instance, then changing the default one to something that looks like: ‘book title’ – ‘review’ is more SEO-friendly.

Ensure the fast loading of your site.

Items like gifs, videos and large images contribute to the slow performance of your site. Remove those that are not necessary to encourage fast page loads.

Avoid changing domain names often.

Post and the overall website traffic are highly affected every time you change your domain name. More importantly, avid followers who have your site in mind might not be able to find you on their searches if you change your domain. This is why planning a domain name beforehand is highly crucial.

Spend time on creating variety of content types.

Articles are the most common types of blog posts. However, it’s not everything. Experiment and create videos, slideshows and infographics for a change!

Stop minding quantity over quality.

To many companies and even individual bloggers, Google ranking is equated to more content. While producing more does matter, it won’t receive good SEO reading if those posts are low quality. Rather than tire yourself out in producing post after post, better invest more time in assessing the efficiency and quality of the one you’re making.

Invest on high-quality writing at all times.

There’s no excuse for bad grammar. If you want people to keep coming back to your site, write accurately. Edit posts before you hit publish.

Consider asking other reliable sites to link to your own.

This is optional but would greatly help your site’s visibility and reputation. If you can get high-traffic site to link to your content, then there’s a good chance that you’ll attract their group of followers to your site too.

Make your website design easy-to-use and responsive.

Many users are now on mobile so there is no reason why you should shy away from making your website highly accessible on those devices. Make sure there are no complicated navigation options and annoying ads suddenly popping out of nowhere.

Be consistent.

This is primarily concerned with your schedule. How often do you post? Creating one knockout content once is not enough to bring good traffic to your site. Being consistent in producing quality posts is what builds up digital trust.

Engage through social media.

Whether you like it or not, social media has now become part of online marketing. Other than relying on the metrics followed by search engine, it would help to do your own part by sharing posts across different social media platforms. The more active and accessible you are for your readers, the better.

Get your top guys, your CEO, for instance to blog.

Lastly, consider asking the top executives in your company, organization or group to blog about something. A content written by someone in authority usually has more chances of getting a good exposure than stuff written by a total noob. Of course, this doesn’t guarantee immediate traffic and followers, but it will surely add credibility and identity to your site.

The best way to gain more attention from your target market online is to befriend the search engine. To do this, you’ll need to understand how it works by closely following the guidelines it has set through SEO.

Evaluate the efficiency of your current posts and apply the tips we have on the list to help improve its potential reach!

The post 16 of the Most Effective SEO Tips This 2016 appeared first on Internet Marketing Reach.

However, there are times when even the most seasoned content creators get stuck in a rut – not able to craft unique posts that the readers would like. Below are ten failproof ways that will help you fuel your editorial calendar every time you feel lost in finding a good topic. Let’s have a quick look.

Find out what your readers need.

You want to maintain that good level of relevance to your readers. Therefore, it’s only appropriate that you provide something they would find helpful whether it’s for their personal or professional life. Finding good topics is not just about generating fresh ideas at all times.

Tap into your readers, ask questions and draw out specific information of their needs.

Check out your most popular blog post.

Do a quick evaluation on the articles that you have posted so far. Which of them received the most number of responses? What does the post contain?

This should give you an idea as to what type of content your readers consume. From this, you can start thinking of how you can spin a particular topic and give it a fresher appeal.

Ask authority sites or industry leaders for tips.

Do not hesitate to recognize the authority of those professionals who already built their names in your industry. Given their experience and influence, they are in the best position to suggest relevant ideas that could spur a potential blog post.

Take some time to explore your social media and LinkedIn circle. Who are those individuals working in your niche? Do they have a huge fan base or followers?

Conduct interviews with experts

After getting in touch with industry leaders, setting up an interview is likely your next best option.  This is your chance to throw in detailed questions pertaining to the topic of their expertise. One good thing when featuring an interview post is you don’t have to create a full, unique content by yourself.

You can transcribe the full interview, upload it as mp3 or even have it recorded on cam. That, in itself, can already count as content.

Read other blog posts.

You will be amazed by amount of ideas you can get by simply reading other people’s post. Explore and see what others are writing about. Which topics from the web resonate so much with your market? They don’t have to focus on the same thing that you are writing about. Even the most farfetched idea can prove useful if you try to find an angle where you can optimize its appeal to the masses.

Read comments

The actual post might be the star of the day, but let’s face it. It doesn’t really enjoy the spotlight unless people are talking about it. It’s by reading the comments that you get to see what your readers think and say about something.

It’s especially important that you engage with your audience as well. Reply to their queries or drop a short gratitude to any good stuff they say about your post.

By reading the comments section, you understand what content they crave. If they are not satisfied with the current post they read, you will know about it. From there you can make a follow-up entry to keep them engaged.

Disagree on something

It’s good etiquette to show respect online. You appreciate something by dropping some good words in the comments and all. But agreeing on everything is not the only way to get engagement. In fact, if you don’t offer something new and just go with that status quo, your readers will most likely find you boring.

Rather than create a supporting post about a news or any recent topic, why not put out something brave and provide reasons and example why it isn’t something like most people believe. Some people may openly disagree with you, but at the end of the day, what matters is you keep them consuming your content and encourage them to get into a discussion.

Play with the search engine

Sometimes, all you need is to really use Google for all its worth. Type a certain keyword on the search box and let the system’s autocorrect provide you with good options from the dropdown. It may not give an entirely unique title for your next blog post, but it will certainly help you get started.

Have a look at some unpopular blog post

We are so much focused on the popular ones that we tend to forget the select jewels found in what Google has categorized as unpopular posts. The truth is, those posts that are not getting enough traffic are not necessarily trash.

In fact, there are some really good ones, with highly informative content, that are buried in farther pages primarily because they do not use SEO and other technical metrics used by Google in ranking pages. By looking into those posts that are not getting enough attention but are focusing on good topics, you get the chance to enhance them and provide your own fresh angle.

Try out tutorials

Last but not the least, consider making a tutorial on a relevant topic you usually speak about in your blog. It’s one way to give back to your readers by teaching them something new. Besides, tutorial videos are rather popular blog types these days, might as well capitalize on it.

Stay consistent in blog posting by crafting engaging content for your readers. Use the list above to  fill out your content calendar ahead of time!

The post Running Out of Blog Ideas? Here are 10 Failproof Ways to Fuel Your Editorial Calendar appeared first on Internet Marketing Reach.