Social Media Marketing

November 10, 2016 at 3:57 am

Communicating in a Digital World: How Snapchat is Revolutionizing Real Estate

None of us would think that Snapchat would come in handy in the real estate industry. And since Facebook, Twitter and Instagram are one the most popular social media platforms for promoting real estate, using of Snapchat may be the least you can think of. But did you know that it is also a great platform for real estate agents like you? Regardless of the property, selling has never been as easy and convenient as using a Snapchat.

For some realtors, it would probably take some time to adjust the millennial way of communicating to a target audience, especially when you are used to having the old school way. Snapchat, however, may not be that hard to manage. A real estate agent needs at least the basic idea on how to use and maximize Snapchat’s features and use it to your advantage. But if you’re skeptical, we list down some thoughts about how Snapchat penetrated the real estate industry from the various real estate professionals.


How does Snapchat benefit your business, and how do your measure success?


“Snapchat is all about personal branding and showing the “behind the scenes” in a day in the life of an agent. I measure success by views – are they staying steady? – and by engagement. If I ask a question will I get anyone to answer?” – Dean Ouellette of Phoenix Real Estate Guy

“Snapchat is the social media platform that is most like a real-life conversation. It’s raw and unpolished, which is what people want. But for people to follow you, they have to be truly invested in the process of connecting with you, because it’s a multi-step process. Snapchat doesn’t have a native search for users based on topics, categories or interest, so it takes some effort to connect. If people make and effort to check out your content, they are interested in you and what you are doing.” – Justine Lindsey of World Impact Real Estate

“Many of my clients are on Snapchat, so I connect with them and create informative “stories” and snaps that keep me top in mind. Since Snapchat has a 90 percent engagement rate, it is a no-brainer to use this great tool to communicate and engage with clients and prospects. I measure my success by my engagement, open rate and client retention. It is a very new, effective way to manage relationships and also grow them!” – Wade Vander Molen, Director of Sales/Marketing for Stewart Tile in Northern Virginia

“The measurable success I’ve had is the inbound and outbound referrals with other agents across the country. The unmeasurable success is getting to know my clients and other agents. Snapchat forces you to be real and authentic. Sometimes it even forces you to be a little vulnerable, which is a good thing. Vulnerability leads to trust, trust leads to relationships, and relationships lead to transactions and referrals. Agents worry about creating professional image, but most people look for trust in their agent and couldn’t care less if they have a suit and tie on.” – Neil Mathweg of Realty Executives Cooper Spransy


How does Snapchat differ from other social mediums?


“Unlike Facebook, Twitter and Instagram, nobody else can see how many people view your story, so you can measure your success privately. Snapchat is more personal and success is relative based on how much you are using it. – The Broke Agent

“Snapchat is immediate, whereas with Facebook and Instagram you may be posting at the end of the day, or posting an interesting link or article. Snapchat has more immediate reach and someone can follow your updates in real time.” – Aaron “Ari” Meridy of Brown Harris Stevens

Why should agents start using Snapchat?


“Nowadays, business and personal life are becoming one. In our parent’s generation, your business self was your business self, and your personal self-stayed at home. Now, with social media, those lines have become blurred, and people will work with you because they like and trust you, not necessarily because you’re the most experienced or “best” out there. People connect with you on a more personal and real level. Snapchat is a great way to break down the boundaries when getting to know someone.” – John and Melissa Steele of Steele San Diego Homes


“In any business, change is constant. You adapt to change and learn to be where your target audience spends their time. Snapchat also allows agents to be seen as real people in their real time doing real things. Also, being able to portray your value messages over video for free to your followers is huge. Realtors are marketers first, agents second. Any social network that leads with video is the future. Embrace it!” – Wade Vander Molem, Director of Sales/Marketing for Stewart Tile in Northern Virginia


Image Source


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>