Content Marketing Social Media Marketing

December 12, 2016 at 4:58 am

Marketing in a Digital Age – What we’ve learned so far

The year’s coming to an end and new trends have started to emerge including that which involves digital marketing.

Experts predict gradual change in the practice as new tools and strategies are introduced so if you’re set on upping your game for the coming year, it’s vital to take a closer look at the things we’ve learned so far from the current digital marketing practice.

Traditional advertising still works, but the online arena is the boss.

There’s no denying how digitalization has changed the marketing industry as a whole. At present, and even on the coming years, traditional advertising like those on television, radio and print still work. However, when it comes to speed and reach, the only arena has undeniably taken the crown.

Now, any company can already put out online ads on their official website anytime. They don’t have to abide by the timeline of mainstream media and could use certain services to boost their posts to increase the overall reach.

The platform you use matters a lot.

This is primarily concerned with the avenues on which one boosts a particular marketing strategy. Do you target mobile or desktop users? What social media sites does your target market hang out frequently? Knowing the demographic and general profile of your audience helps you identify what platform they usually spend time at, the sites they visit and so on.

Your online strategy is just as good as how you appeal to them so make sure you boost it in the right place.

Being a perfectionist at all times can hurt you.

Nothing’s wrong with striving to reach perfection. After all, being the best is the most efficient way to ensure that people will come back to your site for more updates or purchase. However, achieving perfection is not an easy task, and it takes time to build. Rather than spending a long time perfecting your next promotional message, might as well bring it out on the right time and see how people respond.

More often than not, doing your best is already enough. It may not be perfect, but if you get the targeting right and appeal to your main market, then you get the job done. Enhancing it is part of the next process. There’s no need to get the perfect one on your first try. In marketing, perfection is a process.

Digital marketing and advertising are still growing and so should the people working for the industry.

Many people think that understanding the nitty-gritty of today’s digital marketing strategies is enough. This is hardly the case. Just like any system, online marketing is also live and growing. It continually evolves to adapt to the recent technological innovations, discoveries, and techniques introduced in the industry.

With this in mind, it’s only right to assume that what marketing practitioners know at present may no longer be as effective few years from now. Professionals working in the digital industry need to adapt to the change by educating themselves, learning about the trend and applying new practices on their current strategies. This way, they’ll have a better understanding of what works and what not, thus helping their respective companies reach more people effectively.

Social media, when used efficiently, is your wild card.

Before, the use of social media has been widely for personal communication with friends and family members. Now, it has dominated the corporate world too! Companies here and there put up their pages and accounts to easily reach out to their market. They create campaigns that fit the metrics of each social media platform and true enough, those who did it right managed to pull the attention of more people.

In fact, entities such as the social media marketing company in the Philippines have started to emerge in response to the demand of skilled professionals who can manage social media round-the-clock.

Social media is no longer a separate entity or platform in itself. It is part of the industry. It’s their powerful tool that could make or break a brand depending on how well it’s used.

There’s no escaping to the power of social media in making your company visible online and all digital marketers who wish to do better in their campaigns know that.


Change is inevitable in digital marketing and professionals involved in the field have to adapt to the change to make sure they apply techniques that are proven to work. Reassess your current company practice and see which areas need to be improved!

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