Unfortunately, it’s not a priority for some businesses in a modern digital marketing company. They mention content marketing, SEO, SEM, SMM, and e-mail marketing, but rarely focus on text messaging. The company prefers and relies on the best apps for salespeople to access the market and provide value to customers.

It is essential to find the pros between text message marketing and e-mail marketing to see which is the best to implement in the business.

What is Text Message Marketing?

Photo taken from Thought Catalog

Text message marketing becomes increasingly popular with marketers because of the increasing demand for it. Smartphones are continuously evolving and becoming smarter with the help of technology. Access to information and communication tool have never been easier.

Text message marketing has two forms – SMS and MMS marketing. SMS or short message service allows 160 characters of plain text. A Multimedia Messaging Service (MMS) message has a subject line, a media file, and over 500 characters. Both types of messages support link insertion as smartphones become developed.

Both types of text message marketing ensure immediate delivery. Upon hitting “send,” the message transmits to the recipients. It only falters when there’s a technical error.

Setting a campaign for this type of marketing is easy. It can garner impressions and clicks less than five minutes because users and recipients can send their feedback with a tap on the “reply” button.

What is E-mail Marketing?

Photo taken from rawpixel

When compared with social media platforms, e-mail is more efficient at acquiring audiences and transforming them into customers. It’s because e-mail is both a personal and professional account. It also enables the business and users to develop their relationship based on storytelling and extended communication.

E-mails are longer than text messages. They can carry large media files and attach different file formats. Most of all, they can have videos and embedded links. These links push users towards a definite action that generates traffic to your site.

There are millions of people with email accounts and use them daily. E-mail marketing is one the digital marketing strategies with high return on investment. It generates a lot of money when it includes brands, products, services, and business news.

Influential e-mail marketing tactic requires investment. The business must have a professional email address. It also must be creative. It must have a catchy and enticing subject line to increase its open rate. The best subject lines have fifty characters at most.

The brand must think of its audience when crafting a subject line. The same goes for the whole e-mail construction. The message must function on mobile and include a clear call-to-action (CTA).

The Pros of Text Message and E-mail Marketing

Both text message and e-mail are traceable platforms. Tools are available to see if telecommunication subscribers and users open the message and clicked on the link. They also show data who ignore the messages.

Both are also highly regulated, which is good news for users, brand enthusiasts, and product subscribers. E-mail providers and the Telephone Consumer Protection Act (TCPA) of the United States and the National Telecommunications Commission in the Philippines place regulations to protect consumers and marketers.

Their laws and filter prevent spamming. It also prevents brands and businesses to send messages to customers without their consent. Violating the act or memo subjects a fine to the company.

Most of all, both communication tools offer personalization. It provides an opportunity to connect with a client thru a personalized SMS, MMS, or e-mail. You can include the link in the text.

A Closer Look on Text Messages

However, text messaging continues to provide a better experience for its users. As technology develops and adds features to smartphones, text message links and linking out enables users to answer polls, respond to quizzes through their mobile web. The links also connect videos and other content quickly with a higher open rate than e-mails.

There’s also the rise of text messaging chatbot. Chatbots use artificial intelligence (AI) to maintain conversations with humans. As AI improves and gets smarter, so does chatbots. The continuous advancement of AI provides a better experience to users. Chatbots become human-like and hold real and evolving conversations.

Rich Communication Services (RCS) messaging, a new protocol or the future of text message marketing, is already in Android messages chat apps. It’s development and added features changes the mobile messaging industry as a whole.

The Stand on E-mail Marketing

Nowadays, people communicate differently. They use text messages, chat apps, and video calls instead of exchanges through e-mail. Hence, several people think e-mail marketing starts to be ineffective to the masses.

Fortunately, it generates a high ROI when applied to the right niche. Almost everyone has an e-mail account, so it pays to pool resources to provide information, news, and services using the right CTA and subject line.

E-mail deliverability is crucial for this type of marketing. Select the best email service provider offering the right tools to create enticing e-mails. It’s best to test e-mails first before handing them out. Ensure they are readable on several devices, especially on mobile. Failing on mobile means losing half of the market.

Which type of marketing is worth the traffic?

Both text message and e-mail marketing are useful for traffic generation. The high open rate of text messages is perfect for targeting the masses while the exclusivity and creativity of e-mails make it perfect for business. The best type of marketing is the combination of techniques to know which tactic makes users and customers respond to the brand.

The post Text Message Marketing vs. E-mail Marketing appeared first on Internet Marketing Reach.

Why Focus on Mobile Marketing Tactics

Mobile marketing opens several opportunities to expand a brand. Phones are part of people’s daily routines. They are personal, powerful, and disruptive even if they provide choices and information on the user’s hand. Hence, the mobile experience must be personalized similar to choosing the right smartphone that will change a life. Using mobile marketing creates meaningful connections with users. It makes your branding, products, and services accessible and available to the market. The marketing techniques will attract prospects as it aims to influence decision-making subconsciously. Mobile marketing tactics go beyond the communication aspect for consumers. It covers user interface, search engine, and social media marketing. It utilizes apps and data to find the best combination to transform visitors into loyal customers.

Mobile Marketing Strategies

To integrate an online marketing strategy for the business, here are five mobile marketing strategies to try.

1. Develop an app.

An app makes the customer’s life easier. It has less response time, more interactive, and serves as a two-way communications channel. It can also access the smartphone’s features like the camera, phone book, and other installed apps to provide supply tailor-fit information and data. It enables businesses to come up with a personalized offer, loyalty programs, and exclusive content. When designing an app, ensure it is navigable. Make a compact and straightforward user interface to increase conversion rate. The menu, footer bar, and call-to-action buttons must be where they should be, so the app leads customers to commit or do an action.

2. Improve your mobile site.

Aim for mobile friendliness. Follow the practices by experienced designers on creating a responsive web design. Prioritize the importance of navigation, so users stay and spend their time in your site. The menu must be easy to locate. Use the right theme to complement the elements in your site. The right background, buttons, fonts, and colors come together during an A/B test. Content is crucial for any website. Without the right mobile web design, users aren’t likely to recognize great content. The unappealing design pushes them to look at information somewhere else.

3. Create content based on device.

Content is part of a great mobile marketing strategy. Users use different methods to read or take-in their information, so writing for a desktop site is different for a mobile blog or an app. Some users skim while others read word per word. Creating a mobile-friendly content begins with the headline. The headline must be short, compelling, and persuasive. A tiny and straightforward headline fits small screens and piques the interest of users on the run. Besides the title, it’s also a must to inform readers what is in the discussion. The opening paragraph or conclusion must cover the basics of the idea behind the written content. It helps readers decide if the work is worth their time. Don’t forget to utilize white space. It reduces eye strain and makes it easy to separate the thoughts on each paragraph.

4. Think of Mobile SEO.

Optimize your website for search engines. Keywords are powerful in desktop and mobile organic searches. However, users react differently on each platform. Mobile users tend to type in specific and branded keywords because of their prior knowledge of their query. Some users use a desktop for generic searches on a topic, product, event, or industry. They shift to a smartphone or similar device once they are sure or at least have an idea additional queries. Other than keywords, page loading time is a ranking factor in several search engines. It’s best to optimize the site in these areas to increase ranking. Get the business listed on local maps. Use local SEO so users can find the company. Google My Business creates an online listing for the firm with relevant, useful information such as the address, contact number, and business hours.

5. Personalize your marketing approach.

An effective mobile marketing technique targets users. The app or website provides value through content that emotionally connects with its readers. The marketing tactics are also empathic as the business surveys its products and services through the customer’s lenses. There are several ways to personalize marketing strategies. The company can identify the consumer need. Solving a customer’s concern can target thousands of people who are also facing the same questions. Sharing a story is always a personal attack. A video or a testament from a customer or a successful campaign highlights the excellence and deeds of the brand. Use photos to elicit reactions from the people who visit the site. Creating a mascot or a distinct character separates your brand from others. A mascot for the blog makes it stand out from its niche. It also becomes easy to recognize as the character becomes the essential part of the site and mobile marketing strategy. Last but not the least, combine mobile marketing methods for user engagement. Don’t be satisfied with local and search engine optimization. Target social media marketing. Generate useful content on blogs, make podcasts, e-books, and (if possible) online courses. When you identify your core audience and target market, it becomes easier to personalize a marketing approach.

Mobile as a Sales Leverage

Apps and information on available on mobile enables users to shop and subscribe on services in the comfort of their homes. Businesses who use marketing strategies for smartphones are likely to get these customers through their efforts. Apps and users mobile data help companies as it does to the user. Smartphones are part of life, so mobile marketing techniques for customers and business are part of digital marketing this 2018.

The post How to Improve Business Mobile Marketing Strategy This 2018 appeared first on Internet Marketing Reach.

Therefore, it is essential to learn strategies for people cope with difficulties, hardships, and fears. These techniques must be applicable at home and in the workplace especially those in fast-paced industries such as an Internet marketing agency. Its staff must have proper coping methods to ward off the stress from each day’s work shift. Luckily there are apps for breathing exercises, mood tracking, stress management, and sleep improvement.

The apps below will help manage anxiety through strength training, meditation techniques, and activity tracking.

Breathing Exercises

1. SmilingMind

Smiling Mind is a non-profit organization advocating balance to people’s lives through mindfulness. It has an app promoting mindfulness meditation, a necessary for a healthy mind. The app starts with a three-step introduction to meditation for beginners. Afterward, users can choose from several modules and programs sorted by age groups and environment. It also has meditation practices towards stressful events affecting relationships, sleep, emotional well-being, and performance. It comes with features helping you track your progress, set reminders, and download sessions for offline listening. It also supports saving favorite meditation sessions for easy retrieval.

2. Stop, Breathe and Think

Stop, Breathe and Think is easy-to-use mindfulness and meditation app for beginners. It’s intended to assist users to cope with anxiety, depression, and insomnia. It has instructions on text and 27 meditation audios spanning from two up to twenty minutes of breathing exercises. The sounds have customizable timers with chimes or soundscapes. It also has a “check-in” step which gives users a moment to reflect on their mental state before meditating.

Mood Tracking

3. Daylio

Daylio is a micro-diary app for several entries throughout the day. It has a mood picker and activity selection to save daily entries. The app gathers the input and helps users make sense of their habits. It also has an entry field to take notes on what occurred during specific times if the day. To keep the individual’s information safe, it has a PIN lock to support user privacy.

4. Self-Help for Anxiety Management (SAM)

The SAM app has a hip and calming graphics interface for the self-help techniques to conquer anxiety. It uses sliders to input your feelings, thoughts and measure your desire to avoid the activities and fears. It has an anxiety tracker and a toolkit for uploading self-help tools for managing manifestations of anxiety.

Sleep

5. Sleep Cycle Alarm Clock

The alarm clock analyses your sleep patterns to determine the best time to wake you up. It uses the phone’s microphone and built-in accelerometer to point your sleeping phase. The alarm goes off during your light sleep so you can maximize your shut-eye during your REM stage.

6. Tide

The app plays nature sounds perfect to enhance focus, induce sleep and a companion to meditation. It has mountain hums and waves splashes which are lullabies at night. It’s light alarm clock rings in the morning in sync with birdsongs. It follows the Pomodoro techniques for its timer backed by several white noises. It also daily photos to inspire users in their daily struggles.

7. Calm

The app has bedtime stories, soothing nature sounds accompanied by sceneries, and meditation sessions which can help you combat high levels of anxiety. The timed meditation sessions are three minutes long and can last up to 25 minutes. Its topics cover anxiety and stress management, happiness, gratitude, body scan, forgiveness, and non-judgment among other things.

Stress Management

8. 7 Minute Workout

It features several exercises users can follow and accomplish in seven minutes. It is a handy workout guide for beginners of weight loss or those who want a variety on their day. The cycle of movements is helpful in managing anxiety as it frames the mind to concentrate on the pattern. The exercise routine also pushes you to sweat, an effective way to lower the levels of cortisol in your body.

9. Happify

It has games, activities, and happiness boosting techniques developed by scientists and experts. They study the fields of positive energy, cognitive behavioral therapy, and mindfulness to overcome stress and negative thoughts. It has “happiness tracks” that builds resilience and other categories that improve your emotional and physical well-being, relationships, and work performance. It will also help you reach your personal goals through its quizzes and daily check-ins.

10. Pacifica

It’s challenging to manage anxiety, mental illness, and depression without a support circle. Pacifica bridges individuals to communities who will offer support to those who struggle. It also gives access to 25 audio exercises, a guided self-help path designed by psychologists as well as lists of daily challenges and goals. It comes with a mood tracker which is useful to those with mood disorders as well as self-assessment methods.

11. Headspace

Mindfulness and meditation help people be aware of their thoughts and manage their feelings. These also help in shifting focus to the present. Headspace sends reminders to prevent users from skipping their meditation practices. It reminds people to dedicate their time to clear their heads and relax. Besides the reminders, its designed to encourage users to bond and create communities that motivate each other.

Improving health with smartphones

Most apps are free and quick to download. Though they aren’t the answer to daily problems, they offer solutions to improve lifestyle. Changes in lifestyle from these apps eventually combat stress and manages an individual’s triggers and levels of anxiety.

The post 11 Apps To Help You Manage Your Anxiety appeared first on Internet Marketing Reach.

The year 2018 looks bright and positive the tech industry ended the year with a bang. New devices,   improved face and voice recognition, different interfaces, and bitcoin gives digital marketing Philippines a lot of catching up to do. On the other hand, us user don’t have to wait another year to find the functions we long in apps. Here are three apps we wished we had back then but are available now.

1. Samsung’s Weemogee

Samsung’s Weemogee screen

Recent years, we had text-to-speech. The rise and development of voice recognition algorithm and voice user interface (VUI) led to the birth of Weemogee.

Weemogee, a chat app developed by Samsung, translates phrases or conversations into emojis. Each symbol bears weight as emojis are somehow a language of their own. The app is useful if you struggle with written words. No idea with how to drop the bomb to a crush? Type in what you want to say and let the app do the work for you.

Unfortunately, emoji-speak is an informal way to converse with others. Avoid sending an emoji-filled conversation or to clients unless you plan to get fired. On the bright side, people with aphasia can benefit from the app. Aphasia is a neurological disorder that prevents a person from producing and understanding speech.

Hence, the app isn’t complicated to use. It has the same predictive text features from other favorite messaging apps, such as iMessage and Facebook Messenger. It’s currently available for Android users. The iOS version is still in the works.

2. Curated Coffee Guide’s Filtru

TIME Magazine’s Best App List

We don’t have to fuss over stale coffee, hire a barista or get in a line of our favorite coffee shop. There’s now an app that guides us through the art of brewing the best cups of coffee in town. Curated Coffee Guide created Filtru, a brewing coffee timer that tracks your caffeine intake as well. That way, you won’t exceed the recommended amount of caffeine intake each day. You can access this feature by connecting to HealthKit – available to Apple users.

The app allows you to connect to one of four supported Bluetooth-enables digital scales for a fantastic coffee experience. It features a timer signaling the best time to pour, stir and wait for the brew. It also covers water flow speed. (How cool is that?) The steps to various brewing methods are under the timer along with other details to prepare the drink

There are nine recipes in the app:

• Chemex
• AeroPress
• Hario V60 (Pourover)
• Bonmac Dripper
• Beehouse Dripper
• Kalita Wave (Pourover)
• Moka Pot (Espresso)
• French Press (Cafetiere)
• Siphon

Most of all, it allows you to sign up for a free account. The account enables you to share your favorite brews with friends and other caffeine enthusiasts.

3. LogMeIn’s LastPass

Screenshot of LastPass app

Nowadays, it’s essential to have various online accounts to be on top of social circles. The accounts also help us to have updates on the activities around us. The creation of each account comes with a personalized username and unique password. Thinking of a password is hard enough, but how about remembering them?

That’s what LastPass is meant to do. It is web-based password manager that provides a secure and organized way to manage all your online accounts. It’s also useful for generating hard to guess passwords. The app features a vault for safe-keeping passwords, notes, credit card information and other information about each account. Besides safe-keeping, it also has auto fills password forms on mobile browsers and other mobile apps. The feature is ideal for those who wish to spend less time on typing as well as for lazy bums. Since it contains several sensitive information, the vault requires a master password for access. It also has fingerprint scanning and a time limit on how long you wish to keep it running.

The sharing and sync properties of the app add to the convenience of the users. You can share passwords straight from the app. You can also export and send a folder of passwords when you upgrade to LastPass Premium. When you apply any changes to any information on the accounts, the user having access will also get updates on the changes.

Most of all, it has an Emergency Access Feature. All it needs is a designated contact. All of these features are available as long as you can log in to your LastPass account.

Got some time to spare? Download these apps to your smartphone now! Try them out to make the wait worth it.

The post Apps We Wish Existed are Alive and Kicking This 2018 appeared first on Internet Marketing Reach.

Whether a self-learner or a veteran, there’s still a bunch of things to learn in this fast-paced industry. Thus, they rely on the information from the community and other fans who follow the topic. Since a lot is going in digital marketing, the content people consume must be informative and essential to the rest of the community.

If you have been under a rock, here are five blogs you must bookmark to be on top of online marketing news, updates, and techniques.

1. Moz

The blog is the go-to-guide for everything related to an SEO company – analytics, keyword research, link building, and content writing. It also has topics that can bring your online marketing skills to the next level. There are posts relating to branding, design, social media, and user experience (UX).

What’s unique about the Moz blog is how each published advice, how-to, and insight is comprehensive. Beginners of SEO can grasp the concept behind each idea because of the simplicity in each explanation. Most of all, some posts come in a different format. You can read, listen or watch. It’s up to you how you plan to consume the information.

Reason to bookmark: Whiteboard Friday SEO lectures by Rand Fishkin

2. Content Marketing Institute

Explore a community of content creators and providers through Content Marketing Institute. The website has articles and resources on content creation up to distribution. It even covers the editorial process as well as the tools and techniques used in generating content for mobile and desktop platforms.

On top of the tips and tricks from the published posts, the website also features what’s new in the content writing strata. There are also announcements on training and events for budding writers, marketers, and those who wish to leverage their existing skills.

Reason to bookmark: Free browsing of Chief Content Officer, a print, and digital magazine published quarterly

3. Kissmetrics

Real-time results and progress need representation. Kissmetrics provides studies and analysis on behavior-based engagement on social media. The blog, on the other hand, is an excellent reference for statistical reports between websites. Besides the comparison, it also includes the tools they use to arrive at the solution.

Kissmetrics is a useful guide to those who want an in-depth understanding of analytics. The blog also includes a discussion of SEO techniques as well as catchy and real-life sales and business operations relating to online marketing.

Reason to bookmark: Articles that explain the importance of conversions

4. Copyblogger

Investing in content marketing is the key to rank a website. As part of the search algorithm, it pays to have a solid content marketing plan and presence to maximize user engagement. A blog that provides information on such topic is Copyblogger. The company founded its operations on optimizing user engagement and traffic.

Though there exist different types of content, nothing beats the long-form writing. Copyblogger’s website has a blog that tackles writing, creativity, and productivity. It also has articles on entrepreneurship, selling and freelancing – essential life tips that will expand your career in writing or blogging.

Reason to bookmark: MyCopyblogger, an online training resource that gives you access to a course and e-books.

5. Marketing Land

The website includes everything about marketing – email, mobile, social, and SEM. It even has a section for Chief Marketing Officers and digital marketing executives. It has an ongoing post called “Marketing Day” that reports what goes on in within Marketing Land and other places in the industry.

It compiles the news within the landscape, so you don’t have to look anywhere else. The articles are a combination of online and traditional marketing. Everyone can catch up with the trends of the practices in the industry.

Reason to bookmark: Click-baiting featured images of each article

Lots of comprehensive and useful websites are available on the web. To ensure you aren’t spending your time on useless and irrelevant blogs and online marketing news, you can narrow down your search. Specify what you need so you get more time learning and less time browsing.

The post 5 Blogs on Digital Marketing To Bookmark This 2018 appeared first on Internet Marketing Reach.

The challenge nowadays is widening the customer base especially now that communicating and interacting with them transcends across different platforms. Smartphones and tablets are part of these platforms.

Businesses can benefit from mobile applications. From the productivity app for salespeople to the CRM and other attribution platforms, they are various ways to integrate mobile apps into the business process. Here are some benefits of having an app or two in the business.

Mobile apps for businesses speak simplicity.

After the mobile business app is configured and ready to download on mobile phones, existing customers will have have a chance to gain news, updates, and company policy. They also have access to exclusive products and services because the brand uses the app to have a deeper connection with its customers.

Having an app is a form of marketing as it lures prospective clients. Downloading the app entails interaction. The apps allow new customers and consumers to explore what the business can offer.

Hence, the app must be easy to navigate. Prospects must be able to have a full experience on the site or app without too many distractions. It’s easy for any person to discard the app if it isn’t user-friendly. It only takes five seconds for an individual to veer away from the screen.

Mobile business apps convey convenience.

Convenience works in both ways, that is, for the business and the customers. Business apps become a lucrative profit stream when those who download it conduct their affairs on it.

On the other end, prospects will only download the app if they think it contains the information that he or she needs. Content is still king even on the mobile platform. Therefore, businesses have to be very particular with the information presented on the apps.

Mobile apps manifests directness.

A business mobile app will tell you what to do, how to do it, and why you should do it. Okay, these may be common sense, but it is always a welcome idea that a business mobile application can actually remind the customers of the newest items in the store, retail branches, sale dates, etc. These are all possible with just a tap on the screen. Can you imagine how many people will come rushing to your store when your business mobile application reminds them of a ‘buy one pair of shoes and take 1 for free in 12 hours?’

Mobile apps for businesses display diversity.

A mobile application proves to be an effective marketing avenue. Based on a recent study, mobile messages are more successful than email messages regarding open rate. The latter has 22% success rate while the former has 98% success rate, which means that mobile platform can grow the business faster than email platform. Not to mention, companies can take advantage of such by sending promotions-based mobile messages. For instance, the message may contain information on a recent promotion with downloadable voucher or gift certificate redeemable at the physical store.

Mobile apps for businesses can attract, convert and retain customers. The benefits above are proof to the value-added of mobile applications. As more people are tuning into their smartphones for their social activities, mobile apps become a profitable venture for companies.

These apps must have clarity, simplicity, and convenience. They must provide ease to end users and information to its stakeholders. When all of these are present in the app, the only thing left to do is to wait for prospective clients and customers to get attached to the bait.

The post Why Businesses Win With Mobile Apps appeared first on Internet Marketing Reach.

And, websites would also don’t need to worry since there is a mobile-friendly test tool provided by Google that helps sites identify if they pass the mobile-friendliness test.

But before you can know what the status of your website is, you still need to check the elements of your site whether it is applicable for mobile users. Similar to basic SEO company checking, you also have to make sure that every feature included in the website can function according to its purpose. It must be customized and viewable on smartphones, tablets and other mobile devices.

Here are some things you need to remember before testing it in the mobile-friendliness test and for your website to also pass the test.

Content

The content includes on your site also plays a significant role on your mobile website. On how you treat your visitors with your warm welcome message and how you communicate with them as your valued consumer will definitely give a good impression to the side of your visitors.

You also have to know that your visitors would prefer being treated as an individual in a light and friendly way. And welcoming them to the new mobile version of your website will encourage them to engage and stay longer on your site.

Consistency

Being consistent with your brand will also boost the viewers on your site. What you try to impart on the desktop website must also be present on the mobile version. Maintaining the identity of the brand minimizes confusion.

Consistency in the feature and content captures the attention of the users. When the items they search for on desktop computers appear on mobile search results, the SEO techniques you use will rank the site on mobile search engine.

Customization

This is one of the essential things to do if you want your website to be a mobile-friendly site. You need to customize the features that are included on your webpage. You also have to make sure that every element, functions differently according to what is asked. That means when you customize, you make the site accessible to visitors.

Customization doesn’t just end up in changing your features into a friendly user, but also, you can customize content for your readers or visitors to understand the message that you want to impart to them.

Design

The design of your website, on how it will look and appear to any mobile devices also matters. Design includes the layout of a site – how it fits the screen depending on the device used. You have to make sure that the size and the resolution of your website will go along with the mobile device.

When you have a winning design, your visitors would definitely love to stay on your page since they can easily see the features of the website. Organized features and content in their proper places add to the site’s accessibility. The right design and/or the layout of your website helps a lot of visitors conveniently visit your site.

These are just some tips on how you can prepare your site into a mobile-friendly. And also, when you observe the proper implementation of the right features that must be included in your mobile version, it is easier for you to gain a higher and quality result in your rankings.

The post 4 Factors that Affect the Mobile-Friendliness of Your Website appeared first on Internet Marketing Reach.

While we see notable companies succeeding in their online promotion, majority still relies on the convincing powers of real-life sales personnel. Professionals who work on field use tools such as the Vender app to help them manage their time well and make sure that they get to coordinate with the prospect clients on their list.

Despite the advancements in lead tracking, however, it didn’t stop some of the major challenges that continually make the job difficult. Below is a short list of the most common ones.

Setting appointments

The very first challenge that salespeople will encounter this year (even on the previous years) is getting someone to agree on an appointment. One cannot fully encourage a prospect client to invest or buy something without letting the latter understand the thing that he is paying.

Having in appointment seeks to help these clients understand. Unfortunately, even this becomes difficult considering the level of distrust a lot of people have towards those agents who sell them something. With more companies now letting individual agents do the job for them, it becomes even more challenging to make oneself different and encourage a person to listen to what you have to say.

Networking

Building a solid professional network is necessary in the job of any sales person. It’s his primary source of information and contacts to individuals who might want to invest on the business or product he is promoting. In this social media age, this should come easy and hassle-free, but reality says otherwise. Despite the ease in sending out information online, it didn’t make the entire networking process easy.

If any, it only opened the field to more competitors who may or may not have better pitch than most of the average sales people do. Those who fail to build their network over time risk lagging behind the competition and eventually miss the chance to widen their connection even more and attract client attention.

The ‘difference’ factor

How different are you from the rest? What makes you a better choice than the rest of the offers?

These questions are only a few of the most crucial ones that a lot of salespeople still struggle to answer. With the tremendous flood of competition in the market, it has become more difficult to promote something that would resonate towards the market and would clearly set a higher standard compared to the rest of the competition.

Handling commitments

In the event when a sales personnel successfully convinces a prospect to meet, the next challenge would be to encourage the said person to commit. Commitment is hard because it requires consistency. On the part of the salespeople, this means consistently in giving out quality updates to clients who initially said yes to the offer.

It’s vital to keep their interest level up to make sure that they don’t find any reason to move away and look from somewhere else. Unfortunately, despite the best efforts by some, this remains a big challenge considering the vast competent offers available for the public. Still, the most successful salespeople stay committed. There is no easy way out.

Dealing with various personalities

Lastly, there is the issue of dealing with different personalities. As a sales personnel, one must be flexible when it comes to handling people of different attitude. There are those whom you can easily talk to while others tend to be overly skeptical of just about anything you tell them. The most effective sales people are those who can do well in keeping good business relationship with various personalities without getting overwhelmed.

The success of any business venture is reflected to how well they grab the attention of a market and encourage them to stay. The process never gets easy, but having a firm grasp on the most crucial challenges is the first step to overcoming them.

The post Key Challenges Faced by Salespeople this 2017 appeared first on Internet Marketing Reach.

With the onset of social media advertising and marketing, anyone can put out their own videos or promotional material round-the-clock. Contrary to the lofty price range in advertising through mainstream media, bringing it online saves people a lot of time and money.

Big ventures such as real estate are also not missing the practicality of this method. It’s exactly why we see a lot of prominent companies now using various social media platforms to promote awareness. One of the most popular avenues is through Facebook.

With its billions of users from all over the world, it’s no longer a surprise why digital marketers love bringing their strategies to this arena.

Why video?

There various types of post you can make on Facebook. One can go for plain text, images and even infographics. However, among these types of content, videos are considered to be among the most effective material in reaching people.

Compared to photos, which are known to be better than plain text, videos has an estimated 135% of organic reach. So just imagine how many people around the web could see your promotion once they open the platform.

Moreover, videos are also more dynamic. You can add animation and effects to highlight the best features of a real estate property and the like. Viewers have the tendency to get more attracted to items that move rather than looking at something static.

‘Go Live’ option

For marketers, being timely is a must. Facebook seem to know this as they launched the platform’s ‘Go Live’ feature that allows page or account owners to show live coverage of just about anything.

Let’s say for example you want to cover a ground breaking event for a recent property the company wants to sell.  Rather than simply creating a customized image of the area, you can take the extra step and let people know about the event by allowing them to stream it through Facebook!

Opportunity to create featured video list

Naturally, there are certain properties you wish to promote better. This could be a new condominium, an apartment and even a vacant lot at a very good location. You can create short videos for each and have them stored on your Facebook playlist.

This way, any people who are interested to view your other offers could simply click on it from the left side and watch the property’s featured highlights.

 Facebook Insight feature

In traditional marketing, assessing the efficiency of a strategy may require one to conduct hands-on and field surveys to see if it generated the response they hope for from their market.

With the Facebook Insight feature, digital marketers could automatically see the results of their campaigns. It measures the amount of interaction in the form of likes, comments and shares. Using this data, marketers will no longer have to spend too much time making their evaluation and can immediately proceed with the next campaign they wish to run.

While traditional means of advertising is still widely used, we cannot set aside the fact that Facebook has now changed the landscape of the entire marketing industry as a whole. It’s power as an advertising tool is so strong and widespread that professionals working on promoting a product just have to embrace it.

Digitalization has changed and improved the means by which the real estate industry could reach its market. Don’t miss out the benefits that a typical 30 to 90-second video can do to promote your home.

Create a compelling story using videos!

The post Facebook Marketing: Using Video to Sell a Home appeared first on Internet Marketing Reach.

The App Store improvements, which are suggested by the developers themselves, aim to emphasize and prioritize the quality versus the quantity of the apps. Currently, the store hosts more than 2 million apps with over 100,000 new apps submitted every week for review. Indeed, there is an app for everybody. If you are a salesperson, there is Vender App for you; if you are a hardcore gamer, there is an app for you; if you are a senior citizen who is looking for a way to track his health, there is an app for you.

In the sea of apps, though, the developers find the process challenging for customers to find the right apps that fit their needs and preferences. To make it easier for them, Apple removed all apps that no longer function as intended. These are the apps that are not updated based on its current review guidelines. Simply, these are the applications that are no longer compatible with the modern Apple hardware.

Apple had a roster of app testers, and all apps across all categories will be tested. For developers whose apps have been flagged, the company will send an email to notify you. It will also give these developers ample time to make the necessary changes if they want their apps to stay in the store. You have 30 days from the notification to bring your app into compliance with the guidelines concerning content and features. However, if your app crashed during the test, Apple will pull it out immediately. With this, Apple even suggested that the developers remove the outdated apps themselves.

The problematic apps that are removed from the App Store will still be available on your developer account so that the present users may access them. The services will not be interrupted, and these users can still make in-app purchases. These apps will only be reinstated once they already complied with the guidelines. Apps that are carefully monitored, maintained and updated by its developers will be retained on the list.

The same goes for those apps with extremely long, irrelevant app titles. Users discover and download new apps through search. However, some developers try gaming the results Apple Store display with each query by including search terms or keywords that are irrelevant, inappropriate or both. These are spammy app titles that clutter both the list and search results. While the long app names are truncated in the search results, the terms influenced the searchability and displayability of the apps.

With the goal of providing a quality user experience as well as leveling the playing field, Apple now limits the app titles to 50 characters maximum. It also suggests keeping the name at 23 characters or less for optimal presentation on App Store and iPhone, iPad and Apple TV. Likewise, the company advised the developers to learn how to write effective app titles, among others, through the App Store Product Page.

The App Name section of the page further explains the critical role of app titles in App Store discovery. Hence, the app title should be descriptive and straightforward to make it memorable. It should be easy to spell and hints at what the app is all about. The app name must be distinctive as well. It should not contain generic terms as well as substantially similar terms with other app names. The name should be unique enough to stand out.

App usage and engagement are expected to improve after the said improvements. Additionally, the users will see apps that provide value to them. On the other end, the developers will be encouraged new innovative apps that can be easily discovered by the users as the store get rids of old, never-been-used, outdated and irrelevantly-named apps.

The post NEWS: Apple Removed Abandoned Apps from Its Store appeared first on Internet Marketing Reach.