Social media is the key to reaching untapped markets and engaging with other merchants and sellers for partnerships. Engaging with them lets them know the business exists. Posting on a regular basis makes them aware of the brand’s activity which encourages people to reach out get to know the product or service. When this happens, it’s a must to respond in time to convert curious visitors into customers. The positive customer experience with an online marketing agency is a form of engagement, a product of SMO.

Engagement: A Measure of Social Media Success

Engagement measures how much and how often users interact with the content on the brand’s social account. Each social platform has a metric measuring social media engagement.

Below is a breakdown of the different engagement touch points from the social platforms. Any form of sharing leverages engagement and amplifies its effects.

Facebook

Organic Likes

Paid Likes

Unlike

Mentions Impressions

Links Clicked

Reactions: The reaction button on a post enables users to share different reactions to the content – Like, Love, Haha, Wow, Sad or Angry.

Twitter

Replies: a user sends a tweet directly to a handle. Replies appear to the brand’s and user’s feed as well as the feeds of users following both handles

Favorites: a user approves or likes a tweet

Instagram

Likes

Hashtags

Followers Gained

Comments: proof that audiences resonate with a post

LinkedIn

Likes

Comments

Interactions: the number of times people have liked, commented on, or shared a post.

Engagement Rate: the number of interactions, clicks, and followers acquired divided by the number of impressions

Engagement metric highlights the success of social content. The number of clicks, likes, comments, and shares of individual posts are all part of the core engagement metrics. To maximize its value and make use of the date from each social platform, it helps to calculate the average daily response rates, response rate, and inbound messages over replies sent from day-to-day operations or within the selected date range. Knowing which social media engagement metrics to track generate accurate data to improve audience reach, social media performance, social media marketing.

However, social media engagement isn’t successful if the brand’s goal is to gain viewers and increase follower count without a proper content strategy. There’s still an extensive online community still unreached and untapped which a business can access through social media engagement. To balance its time between developing engagement efforts and building a content strategy, it can use tools to automate responses, manage discussions, schedule posts, and track engagement metrics. It’s critical to ensure each conversation with a customer resolves a problem and ends in satisfaction.

Ways To Utilize Social Media Engagement Metrics

With several social platforms to utilize, the brand must double its focus on how to encourage activity from different users. Targeting the metrics is the key to promote engagement.

There are several ways to enhance audience engagement to help target company goals. Below are some of the techniques to use the findings from social media engagement.

1. Gather a team to work on social media presence.

The company must have a team answering questions, responding to comments, and concerns to ensure full-customer engagement. The team must be ready to tackle incoming queries and equipped to supply information to all inquiring users.

A social media team must have:

• Content Creators – They come up with ideas to create and schedule content. They keep the brand active on social platforms by consistently filling the editorial calendar.
• Community Managers – They keep transactions on a positive note and maintain the situation and news about the brand positive.
• Public Relations (PR) – They handle brand exposure, partnerships and collaborations with customers, clients, and businesses.
• Sales – They provide specific content to drive engagement among specific parties.
• Support – They are members on standby yet always available in case problems and other glitches along the way.

2. Plan content based on data.

The metrics shows which post types and content gain much attention. It distinguishes the attract followers and which don’t.

3. Concentrate on a demographic.

Facebook Insights provides a breakdown of your audience. It shows the gender, age, and location of users engaging with the brand’s posts. The engagement metrics show the trend and movement of the audience and notify the brand to drive its marketing campaign towards the right market.

4. Gauge the success of marketing campaign and product launches.

Immersing in social media gives customers a chance to address their comments and feedback on the brand’s product and services.

5. Assess growth and performance.

Social media metrics quantify the performance of the business. Following the engagement, rate presents the rising popularity, growing community, and increasing conversion rate.

6. Discover brand enthusiasts and influencers

People who are always on the platform can boost the brand’s exposure through initiatives and projects.

Social media engagement takes the bulk of the work of SMO. When the business learns to treat likes, reactions, comments, and follower count as a form of communication with users; it gains access to audiences and potential customers on various social media platforms.

GIFs taken from Giphy

Icons by Raphael Silva

The post Social Media: The Right Engagement Metrics appeared first on Internet Marketing Reach.

Like services of varies digital marketing firms, SMM and SMO are becoming powerful strategy and campaign to leverage business goals and targets. Since most customers are now online, it’s a must for companies to diversify their marketing strategies.

Why Invest in Social Media Marketing (SMM)

On average, Facebook has 2.2 billion active users in the last quarter of the year 2017. Instagram has 800 million monthly active users where 80% of its population comes from different parts of the world. Twitter has 330 million monthly active users. These numbers show users who can be your audience and customer. Signing up for a social media platform enables you to build an account to reach these users to market your products and services as well as inform them of your brand. Thus, social media is a communication channel. It provides content while establishing engagement with your audience.

There are several social media sites, but these five are the most popular among users:

• Facebook
• LinkedIn
• Twitter
• Instagram
• YouTube

There is no right or wrong social media platform, but it pays to be in an online community where a brand can acquire most of its audience. Thus, it pays to ensure that the business and the user will be using the same platform. That way, the firm takes the highest return on investment (ROI) from its niche.

How To Integrate SMM to a Business Strategy

Start by setting up accounts on chosen sites. Signing up is free while deleting the accounts is simple so it’s a quick way out in case the marketing strategy doesn’t work out. Still, some social media sites offer targeted campaigns through paid ads and promoted posts. These features help the company concentrate on specific demographics which is helpful in gathering data for crafting campaigns.

The bulk of the work of SMM comes in maintaining the feed. The content will be the users’ basis to know, like and trust the business. Content planning must be part of the process for SMM to become successful. Other than the consistent posts on social media accounts, engagement is a must to maintain relationships with customers and share information about the product or service. Using a post automation tool keeps the social media feeds updated without struggling to catch deadlines. Combing the tool with an editorial calendar takes off the pressure of pulling off the marketing campaign.

The audience will grow along with the business so outsourcing a social media manager will be beneficial to manage campaigns. An additional hand efficiently builds a highly visible relationship with prospects and spread content to turn visitors into loyal followers of the brand.

Social media sites have billions of monthly online users, an untapped market by several brick-and-mortar businesses. Though users have preferences, having them as part of your audience is better than losing the opportunity to increase your online network. Integrating SMM into company marketing strategies results to high ROI especially when a campaign is a hit

Now that SMM is out of the way, what about Social Media Optimization (SMO)? What is the difference between SMM and SMO? Does an enterprise need to implement both online marketing strategies?

What is the Fuss about SMO

Social media optimization (SMO), which is also called search marketing optimization, is the process of improving a website to make it “sociable.” Digital marketers and webmasters optimize their site to make it visible on the web. SMO provides the audience ways to connect and interact with the business.

The techniques in SMO aims to drive traffic to the site through the brand’s social media presence. The process boosts site ranking which may also increase conversion rates. Furthermore, it solidifies the business’ brand as quality content and engagement become consistent across all channels. SMO focuses on a website’s traffic and data with the help of SMM. Meanwhile, SMM centers on publishing content, spreading awareness, and maintaining engagement on social media platforms.

Business must implement both to support their digital marketing strategies. SMO will not exist without SMM while the latter can stand on its own. However, practicing SMM without the support of SMO doesn’t maximize the influence of your brand.

Social Media as a Powerful Marketing Tool

Like everything on the Internet, social media transforms with the blink of an eye. Platforms started out as online messaging systems until they became tools to publish content real time. It pays to invest on SMM and SMO to gain access to markets and industries across countries. Before diving into a marketing strategy, remember to take the guesswork out of working on an online network. Knowing the stipulations of each platform is the key to successful marketing implementation.

The post Social Media: A Sampler on Marketing and Optimization appeared first on Internet Marketing Reach.

The year 2018 looks bright and positive the tech industry ended the year with a bang. New devices,   improved face and voice recognition, different interfaces, and bitcoin gives digital marketing Philippines a lot of catching up to do. On the other hand, us user don’t have to wait another year to find the functions we long in apps. Here are three apps we wished we had back then but are available now.

1. Samsung’s Weemogee

Samsung’s Weemogee screen

Recent years, we had text-to-speech. The rise and development of voice recognition algorithm and voice user interface (VUI) led to the birth of Weemogee.

Weemogee, a chat app developed by Samsung, translates phrases or conversations into emojis. Each symbol bears weight as emojis are somehow a language of their own. The app is useful if you struggle with written words. No idea with how to drop the bomb to a crush? Type in what you want to say and let the app do the work for you.

Unfortunately, emoji-speak is an informal way to converse with others. Avoid sending an emoji-filled conversation or to clients unless you plan to get fired. On the bright side, people with aphasia can benefit from the app. Aphasia is a neurological disorder that prevents a person from producing and understanding speech.

Hence, the app isn’t complicated to use. It has the same predictive text features from other favorite messaging apps, such as iMessage and Facebook Messenger. It’s currently available for Android users. The iOS version is still in the works.

2. Curated Coffee Guide’s Filtru

TIME Magazine’s Best App List

We don’t have to fuss over stale coffee, hire a barista or get in a line of our favorite coffee shop. There’s now an app that guides us through the art of brewing the best cups of coffee in town. Curated Coffee Guide created Filtru, a brewing coffee timer that tracks your caffeine intake as well. That way, you won’t exceed the recommended amount of caffeine intake each day. You can access this feature by connecting to HealthKit – available to Apple users.

The app allows you to connect to one of four supported Bluetooth-enables digital scales for a fantastic coffee experience. It features a timer signaling the best time to pour, stir and wait for the brew. It also covers water flow speed. (How cool is that?) The steps to various brewing methods are under the timer along with other details to prepare the drink

There are nine recipes in the app:

• Chemex
• AeroPress
• Hario V60 (Pourover)
• Bonmac Dripper
• Beehouse Dripper
• Kalita Wave (Pourover)
• Moka Pot (Espresso)
• French Press (Cafetiere)
• Siphon

Most of all, it allows you to sign up for a free account. The account enables you to share your favorite brews with friends and other caffeine enthusiasts.

3. LogMeIn’s LastPass

Screenshot of LastPass app

Nowadays, it’s essential to have various online accounts to be on top of social circles. The accounts also help us to have updates on the activities around us. The creation of each account comes with a personalized username and unique password. Thinking of a password is hard enough, but how about remembering them?

That’s what LastPass is meant to do. It is web-based password manager that provides a secure and organized way to manage all your online accounts. It’s also useful for generating hard to guess passwords. The app features a vault for safe-keeping passwords, notes, credit card information and other information about each account. Besides safe-keeping, it also has auto fills password forms on mobile browsers and other mobile apps. The feature is ideal for those who wish to spend less time on typing as well as for lazy bums. Since it contains several sensitive information, the vault requires a master password for access. It also has fingerprint scanning and a time limit on how long you wish to keep it running.

The sharing and sync properties of the app add to the convenience of the users. You can share passwords straight from the app. You can also export and send a folder of passwords when you upgrade to LastPass Premium. When you apply any changes to any information on the accounts, the user having access will also get updates on the changes.

Most of all, it has an Emergency Access Feature. All it needs is a designated contact. All of these features are available as long as you can log in to your LastPass account.

Got some time to spare? Download these apps to your smartphone now! Try them out to make the wait worth it.

The post Apps We Wish Existed are Alive and Kicking This 2018 appeared first on Internet Marketing Reach.

Whether a self-learner or a veteran, there’s still a bunch of things to learn in this fast-paced industry. Thus, they rely on the information from the community and other fans who follow the topic. Since a lot is going in digital marketing, the content people consume must be informative and essential to the rest of the community.

If you have been under a rock, here are five blogs you must bookmark to be on top of online marketing news, updates, and techniques.

1. Moz

The blog is the go-to-guide for everything related to an SEO company – analytics, keyword research, link building, and content writing. It also has topics that can bring your online marketing skills to the next level. There are posts relating to branding, design, social media, and user experience (UX).

What’s unique about the Moz blog is how each published advice, how-to, and insight is comprehensive. Beginners of SEO can grasp the concept behind each idea because of the simplicity in each explanation. Most of all, some posts come in a different format. You can read, listen or watch. It’s up to you how you plan to consume the information.

Reason to bookmark: Whiteboard Friday SEO lectures by Rand Fishkin

2. Content Marketing Institute

Explore a community of content creators and providers through Content Marketing Institute. The website has articles and resources on content creation up to distribution. It even covers the editorial process as well as the tools and techniques used in generating content for mobile and desktop platforms.

On top of the tips and tricks from the published posts, the website also features what’s new in the content writing strata. There are also announcements on training and events for budding writers, marketers, and those who wish to leverage their existing skills.

Reason to bookmark: Free browsing of Chief Content Officer, a print, and digital magazine published quarterly

3. Kissmetrics

Real-time results and progress need representation. Kissmetrics provides studies and analysis on behavior-based engagement on social media. The blog, on the other hand, is an excellent reference for statistical reports between websites. Besides the comparison, it also includes the tools they use to arrive at the solution.

Kissmetrics is a useful guide to those who want an in-depth understanding of analytics. The blog also includes a discussion of SEO techniques as well as catchy and real-life sales and business operations relating to online marketing.

Reason to bookmark: Articles that explain the importance of conversions

4. Copyblogger

Investing in content marketing is the key to rank a website. As part of the search algorithm, it pays to have a solid content marketing plan and presence to maximize user engagement. A blog that provides information on such topic is Copyblogger. The company founded its operations on optimizing user engagement and traffic.

Though there exist different types of content, nothing beats the long-form writing. Copyblogger’s website has a blog that tackles writing, creativity, and productivity. It also has articles on entrepreneurship, selling and freelancing – essential life tips that will expand your career in writing or blogging.

Reason to bookmark: MyCopyblogger, an online training resource that gives you access to a course and e-books.

5. Marketing Land

The website includes everything about marketing – email, mobile, social, and SEM. It even has a section for Chief Marketing Officers and digital marketing executives. It has an ongoing post called “Marketing Day” that reports what goes on in within Marketing Land and other places in the industry.

It compiles the news within the landscape, so you don’t have to look anywhere else. The articles are a combination of online and traditional marketing. Everyone can catch up with the trends of the practices in the industry.

Reason to bookmark: Click-baiting featured images of each article

Lots of comprehensive and useful websites are available on the web. To ensure you aren’t spending your time on useless and irrelevant blogs and online marketing news, you can narrow down your search. Specify what you need so you get more time learning and less time browsing.

The post 5 Blogs on Digital Marketing To Bookmark This 2018 appeared first on Internet Marketing Reach.

If you think of the Internet as a huge market, there are lots of consumers out there. The lot is a potential market which can boost sales and brand popularity. Finding a way to reach the untapped market is what’s left to do.

When you engage with people, you put yourself out there. You let them know you are open and willing to listen as well as establish a relationship. It’s essential for a writer to know these things as they know the content piece well enough to explain them to end users.

2018 is the year and age of digital engagement. Here’s how writers become marketers during and after creating an engaging content piece.

1. The blog is a free and creative outlet.

Bloggers are modern-day poets while writers become digital strategists. Some of them set up a blog or two to express their thoughts no-holds-barred and share their interests. Others have one to further their online presence. A blog is a great avenue to attract new customers and set up a loyal base of followers. It’s also useful for widening a brand’s reach.

Use it as much as possible. Set up an account and make use of free hosted platforms. Most blog accounts have built-in comment sections. There are also share buttons and settings allowing you to boost your content to other platforms. Utilize all of them by replying to comments and publishing your content to the social profiles you have.

2. Baiting becomes a habit.

Online marketing has one goal – user engagement. The person who sees your content must be interested in the topic to click on the post. This part is where writing skills become handy. Writers must no only write for their satisfaction. They must also peak the interest of end-users, encourage them to explore the content, and consume it until the end.

Thus, you must create an attention-grabbing title and body to retain the users on the site. Click-baiting becomes a hobby especially when you prioritize search engine and social media analytics. However, baiting isn’t an invitation to create spammy and fraudulent content. A viral material can be a blessing or a curse. Consider your next steps wisely before settling on a decision that may disrupt your digital marketing campaign.

3. There are two options – serving the people or serving Google.

Choosing Google means SEO writing. SEO writing means using keywords and delving into topics that interest a group of people. Hence, most written pieces optimized for search engines are part of a niche or a target industry. An SEO company hell-bent to provide fast results so they end up with static and technical content.

If you want to earn the sympathy or organic traffic, you must also write for the people. Try not to avoid users from awkward keyword anchors and repetitive or outdated content. To hit two birds with a stone, take the customer service route. Write with the needs and queries of people in mind. That way, you bait the right people and make them loyal to the brand without sacrificing the keyword.

4. You take a lot of personalities and responsibilities.

Due to the broad topics under your wing, you take a lot of personalities. You become sweet and direct when creating a piece about Korean skincare. Other times, you take the long route to cover the basics of Google Analytics. Sometimes, you become a storyteller. The personalities you take on depends on the piece you are currently working.

Consequently, it becomes your job to publish the content piece. It also becomes your job to create a content plan. Most of all, you stretch your creative juices to come up with graphics, photos, and videos.

The style of writing, flow of words, and readability all influence users to consume a written content. Meanwhile, the visuals make their stay worth-while. All of these can result in a sale, an offer or a referral.

Online writing in the 21st century doesn’t center on words, grammar, and ideas. Content creation through writing has more to it than meets the eye. You have to maintain a blog, see that people visit the blog, and ensure they take corresponding actions.

The post A Writer Becomes a Marketer: Digital Engagement in the 21st Century appeared first on Internet Marketing Reach.

One way to boost traffic and integrate the benefits of SEO through SMM is resharing content. Various desktop and mobile users with access to the Internet access daily content through social media platforms. Thus, using social media to reach users and audiences requires engaging and updated content.

An SEO company understands the correlation between fresh and timely content for the website to become highly efficient in the search engine. However, continually creating new content pushes your current masterpieces at the back row. You are missing out on potential audiences who haven’t viewed your published work.

Renewing, refreshing and recycling evergreen content maximizes the reach of your content. It’s also an integral part of social media strategy to increase content exposure. The technique increases the value of your site using less time and cost.

Here are four strategies to implement for your brand.

1. Rewrite existing evergreen posts.

You must identify which of your past posts generated organic traffic. Make a list, conduct a content audit and update. Check the links, grammar, and the content rundown. Refresh the images and social buttons. Most of all, make the content as timely as possible.

Implementing these changes cuts your effort and time to produce new content. Continually curating new and updated content is a lot of work. The same goes with making content to be as evergreen as possible. Thus, resharing existing content doesn’t only refresh the feed for the current audience. It’s a practical strategy for driving traffic back to your site. It generates views even when the content passes its original published date.

2. Utilize the social sharing “sweet spot” by repackaging content.

The goal is to get people to reach and share your content. Repackaging an existing content is a useful way to reach new audiences and different niche. Reframing the content based on a theme, for example, entices users to stay longer as they choose to engage on a set of related content.

There are various ways to reframe your content and keep it fresh.

A long form blog post can be:

• an e-book
• an online course
• an infographic
• videos
• templates or checklists
• webinar
• slides or presentation
• podcast
• visuals (gifs, photos, quotes, memes, and stats)

3. Reach and test with various audiences.

Though the goal is to share on social media, it helps when you vary how you share your content. This is where marketing comes in. You can use the different sides of marketing to present your content and bait users.

Using a quote or well-researched statistics can get people excited. Pair it with some attention-grabbing graphics and descriptions. You can mix and match visuals and words until you find out which works for you.

4. Automate

Instead of manually immersing yourself in the process of resharing content, you can automate the process. Scheduling your posts makes sequential gaps helpful in maintaining your brand personality. Moreover, it frees you from doing the usual work and gives you additional time to interact with fans, plan your posts and other leisure activities.

Spacing your updates brings you a wide range of followers. Though social media doesn’t make new content, it provides an avenue let your evergreen content to shine.

Responsible resharing is an integral part of overall content marketing strategy. Keeping a fresh content, regularly producing quality content an engaging with users on platforms where they are most active are the techniques you need to remember. This way, you earn followers, get more clicks and traffic that leads to better SEO results. Most of all, users won’t see the same content twice.

The post Increase Organic Traffic by Recycling Posts appeared first on Internet Marketing Reach.

Reasons for social media marketing gone wrong

1) Misaligned business goals and social strategies

Business goals are created at the start of the business operation. Now, the social strategies should be aligned with these wherein every activity occurring on the site should reflect the VMGOs (vision, mission, goals and objectives). Let’s say your business is a digital marketing agency. You cannot just sell the services on your Facebook page. You must also tell your target market what the benefits of using the social platform in building brand awareness, for instance, are. If you are publishing case studies and white papers, you might as well explore SlideShare and LinkedIn. Relevance is key here.

2) Impractical brand expectations

The impact of social media is profound and not necessarily miraculous. Social media have limitations, too, aside from its own response time, and 30,000 likes do not mean a popular brand either. With this, know that social media cannot transform your business in just two weeks or so despite investment lots of effort and even money. Realistic, data-backed expectations matter, so you won’t be disappointed in the end. Developing social strategies is not a separate activity. Think about the business objectives and work your way backward. Let the goals drive and direct the strategy.

3) Lack of social media understanding

Social media are not universal wherein what you do on Facebook you should also do on Twitter. Each platform is different from demographics of users to usage patterns. For example, about 85% of moms in the US use Facebook regularly and closely followed by Pinterest at 39%. This means if your business targets mothers, you should be on Facebook and Pinterest and not on Twitter, Google+ or Instagram. It also stands to reason that not because Twitter is working for your rival, it will also work for you. This is not always the case. Not all platforms will have a good fit with the nature and scope of your business. Don’t spread yourself too thin across all the platforms. Think of your core business and decide from there. Pick up to three relevant platforms and focus on them.

4) Employing the wrong talents

Strategies are only as good as those who implement them. This rings true even for social media strategies. You cannot just hire talents who are aware of how to tweet or update status almost every two hours. You should look for talents who know every nook and cranny of these platforms. Essentially, what they think they know is different what they should be aware of in reality. Look beyond the resume. Social media may be free, but you must invest in the right people or those individuals who are willing to align their individual goals with the goals of the brand as well as the goals of the social strategy.

Despite your best efforts, your brand may not reach its full potential because of flawed approaches. Don’t be victimized by your own inefficiency, digging your own pit to fall into. Also, understand that social strategies take time before concrete results are generated. Sometimes, things are really working out just fine, but you hardly notice them. Focus on knowledge-building to understand social media in a way that they will benefit your business. Steady growth means you are on the right track.

The post 4 Reasons Why Your Social Media Strategies Are Falling Short appeared first on Internet Marketing Reach.

Social media plays a significant role in a marketing strategy. And for you to grow and increase your traffic, merely posting your content on social media may not be effective as you think it is. Remember, your target audience may be sophisticated over time. They know what’s new and what’s terrible online. Which is why impressing your audience is a matter that should not be ignored.

Most SEO companies use social media for their marketing strategy. But the real question is, is it effective and successful enough to double the traffic? Or is it worth your time and effort focusing on that specific strategy? Yes, you may be publishing great content. But without social media to spread your content, then you might not get the desirable results. And yes, that is how powerful and influential social media is. We all already know how social media can help us boost the traffic of our website.

Optimize your content for each network

We all do know that social media have different ways to handle our images and texts. And if you are not mindful of it, there are possibilities that your content or website might not be as good as it used to be for other audiences. For instance, in Google+, it allows you to post longer messages than of Twitter. That means you have to add some variety and value to your post and take advantage of the strengths of each network. Another way to optimize your content is through adding an image. This will give your post a noticeable one than posts that don’t have. The clearer your image is, more people will most likely be interested to click your post.

Never share the same message twice

When you share your content, you will most likely have a caption or a title before posting it. And the usual guideline when posting is to include the title, a link, and hashtags. This step is effective once. But when you have the same message all throughout the entire promotion, this will trigger your audience to mark you as a spammer. And yes, thinking about what to include before sharing may sometimes be a challenge on our part, especially when we share the same content. But here’s how:

For your first post, you can perhaps post the title and the “NEW Blog Post” designator. And for your next post, you can ask your audience a question (to stir a conversation), cite a fact, share a quote or even add an intriguing fact before adding the content or the link of your website. With these methods, it can provide an excellent way to engage your audience on your content.

Develop a sharing schedule

“Is it ok to share the content more than once?” This is one of the common questions ask for most marketers. Yes, you can! In fact, contents that are shared multiple times on social media can boost strong reactions from your target audience. But there’s a caveat, though, the reactions can be a positive or a negative one, depending on how careful you are when sharing. And yes, it is not just about sharing; you also have to observe proper guidelines to effectively and successfully get the desired results without spamming.

Moreover, when sharing, it is best for you if you observe a schedule for it. Perhaps, you can share your content alternatively. If you plan to publish your content on Twitter, Facebook, Google+, then 2 hours after on the same day, you can share it on Twitter and Tumblr. Never share your content on the same account simultaneously.

Monitor your results

When it comes to social media, it is a must for you to monitor each of your posts to know if you get the desirable results. This might be another task to do, but this is one of the most important things you should never ignore. When you monitor the results, you will know if there is a decrease or an increase in post activity, negative feedback from your target audience, or even know if your audience has no interest in your content at all.

Keeping track on the activities online can help you identify which strategy you used is effective in engaging your target audience on social media. And if you notice that the results are not in your favor, then you can base your next techniques or marketing strategies through the behavior of your target audience. With that, you will get the doubled traffic for your website.

Image Source

The post SEO Technique 101: How to Double Your Traffic Using Social Media appeared first on Internet Marketing Reach.

Facebook tricks to  know now

1) Detail your romance

Want to know how you and your SO are connected Facebook-wise?

Search for facebook.com/us.

2) See things differently

Go to Messenger.com.

3) Say things differently

Facebook has 469 emojis!

Try these:

(^^^)

<(“)

:|]

4) Perk up your mood

Feeling a little low?

1) Type @dailycute in a chat or Messenger window.

2) Watch what happens.

5) Play football

Feeling a little sporty? Let’s play some football.

1) Choose a friend you want to play the game with.

2) Send the football emoji.

3) Tap the emoji you just sent.

4) Start playing.

Game on!

*Messenger app only

6) Play basketball

Want to play another game?

1) Choose a friend you want to play the game with.

2) Send the basketball emoji.

3) Tap the emoji you just sent.

4) Start playing.

*Messenger app only

7) Play chess

Want to play something more serious?

1) Choose your opponent

2) Type @fbchess play to the thread.

3) Wait for your opponent to make the first move.

To move the pieces, remember these:

K for king

Q for queen

B for bishop

N for knight

R for rook

P for pawn

If you want to move the pawn on square d4, for example, type @fbchess Pd4.

*Messenger app only

8) Throwback in a flash

1) Go to Photos on your profile.

2) Click the first photo.

3) Hit the left or right arrow key.

9) Photos liked by who

By who? You, your SO, and your friends!

1) Type photos liked by me or anyone else.

2) Click the magnifying glass icon or hit Enter.

10) Soup up pics

1) Click the photo/gallery icon.

2) Choose a photo you want to share with your friend/s.

3) Hold over the photo for one to two seconds.

4) Tap the pen or the Aa icon.

5) Choose a color. Then draw or write.

*Messenger app only

11) Turn profile pic into GIF

Are you fond of giffing?

1) Tap on your profile picture.

2) Tap the flashing record icon.

3) Start recording a 7-second video.

What a moving experience! Literally!

*iOS device only

12) Send a 15-second video birthday message

Tired of writing ‘Happy Birthday blah blah blah’? Use the birthday cam instead.

1) Click the name of the celebrator. A banner prompt will appear.

2) Tap the big red button that says Wish [name] a happy birthday!

3) Choose a birthday-themed frame (optional).

4) Send the video.

*iOS device only

13) Watch live videos worldwide

1) Go to your News Feed.

2) Under Explore, click Live Video.

3) Click the See more link if you can’t see the live video link.

14) Save posts for later

Have no time reading posts? Save ‘em!

1) Click the arrow icon at the top-right corner of the post.

2) Click Save Link.

Got the time now?

3) Go to your News Feed.

4) Click Saved under Explore.

15) Create a note

Want to create a massive post?

1) Go to your profile.

2) Click More then, click Notes.

3) Click + Add Note.

4) Write and upload some images, too.

5) Hit Publish.

Go to facebook.com/notes to see what your friends have written in the past!

16) Log out of Facebook remotely

Forgot to log out? Do so on another device.

1) Go to Settings.

2) Click Security.

3) Click Edit on When You’re Logged In section.

4) End the activity or all activities.

17) Message status chart

How can you tell if your friend has already read your messages?

• A blue circle = message is sending

• A blue circle with a check = message is sent

• A blue circle with a check and filled-in means = message is delivered

When the circle turns into a small version of your friend’s profile picture, it means the message has already been read.

Awesome overload, right?

The post 17 Awesome Facebook and Messenger Tricks You Need to Know Now appeared first on Internet Marketing Reach.

When you own a small business such as a retail store, it is easy to feel frustrated when you don’t get enough traffic and sales are going down. This may be the biggest challenge that online retailers can experience. However, at times like this, consulting an expert from internet marketing agency may be the best option for every retailer.

The internet plays a big role when marketing your business. That means, as a retailer, you have to think about how you can reach your target audience using the internet or any forms of social media. Although marketing your business may take a lot work, but it brings a great impact on your business’ growth. To give you an idea, below are some internet marketing tips for retailers.

1. Determine the Best Distribution Channels

A good promotion of the product is the heart and soul of your business. That means, you cannot reach your target sales or growth when you do not introduce your brand to your potential customers. Through the use of social media, you can now advertise your brand and reach out to your target audience – with just one click, you’re now on the go. However, although social may be a convenient way to promote your brand, there are still a lot of things to consider before you can achieve the desired outcome.

As a retailer, it is important for you to identify where your potential customers are interacting with brands online. Consider the things that grab their attention such as discounts and any other services they want to avail. It is in this way where you can develop strategic messaging in varied content formats. Moreover, this is also to monitor and understand how your customers want to interact through social media.

2. Personalized Customer Experience

After you effectively match your channel to your target audience, you can now create a channel-appropriate content to personalize customer experience. That means, you need to think about the interest of your audience to drive meaningful engagement. Moreover, contents that are personalized are proven to build trust and strike the ideal balance between transaction and the emotion of your customers.

One of the best ways you can grab your audience’s interest is through connecting them based on their wants and needs. Once your audience feel that the brand is created specifically for their own personal lies and interest, they can be your potential customer.

3. Consistency is the Key

Nowadays, it is hard for a particular brand to penetrate on the minds of their target audience, unless you have proven your brand’s worth. However, when you have a consistency on your content, then consumers can have a seamless online experience that can also translate in stores. Moreover, your customers expect the same brand experience on what you have promised whether the advertisement happen online or offline. Moreover, consistency of your brand is also one way where you can build your brand’s credibility and trust from your customers.

4. Integrate Omnichannel Support

When you are a retailer, you have to think innovatively – and integrating an omnichannel support is one way you can connect with your potential customers.  Retail brands need to be accessible to customers 24/7 to attend their needs or concerns. Most customers, if not all, expect you to receive real-time assistance regardless of the customer channel they use. That means, retailers should use an omnichannel support strategies throughout the entire customer’s transaction.

With the use of this strategy, it creates brand awareness to your target audience, product research, purchase consideration, engagement, and conversion with your brand.

When running a retail business, it is a must to merge the digital experience with live interactions. It does not matter who you interact with, creating personalized, omnichannel customer experiences plays a big role in achieving a desirable outcome.

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The post 4 Internet Marketing Tips for Retailers appeared first on Internet Marketing Reach.